Home EventsGov. Lula Launches Tela Brasil: Free Streaming Service with Movies and Series

Gov. Lula Launches Tela Brasil: Free Streaming Service with Movies and Series

by Ahmed Hassan

Key Takeaways

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  • Tela Brasil, a new public streaming platform dedicated to Brazilian audiovisual content, has been launched with over 560 works available, including Oscar-nominated titles and accessibility features.
  • The service is currently online at Telabrasil.cultura.gov.br, with iOS and Android apps expected in the coming weeks. Users can log in using their Gov.br registration data.
  • The platform aims to promote independent productions, bridge regional gaps, foster new audiences, and stimulate the cultural market by offering approximately 500 films for free initially.
  • The Ministry of Culture (MinC) and the Universidade Federal de Alagoas (UFAL) collaborated on this project, with additional programming and TV Brasil archive integration expected from a technical cooperation agreement with the Brazilian Communications Company (EBC).

Tela Brasil, a new public streaming platform dedicated exclusively to Brazilian audiovisual production, has been launched. The service was introduced this Saturday by President Luiz Inacio Lula da Silva and Culture Minister Margareth Menezes during Rio2c in Rio de Janeiro. The platform aims to expand the population’s access to national audiovisual content through a demand-based video service integrated with gov.br. It is now online at Telabrasil.cultura.gov.br. Users can log in using their Gov.br registration data. Viewers can personalize their profiles by setting preferred genres and age ratings. A PIN password is required to access content and save configuration changes. Initially available on the web and through a Windows application, iOS and Android apps are expected in the coming weeks. President Lula stated that the platform aims to make Brazilian cinema more accessible, offering approximately 500 films for free. He described Tela Brasil as “our Netflix, our own Brazilian Netflix.” The Ministry of Culture (MinC) and the Universidade Federal de Alagoas (UFAL) collaborated on this project, which is designed to promote independent productions, bridge regional gaps, foster new audiences, and stimulate the cultural market. The platform will also feature independent productions not typically available on commercial streaming services.

Tela Brasil Expands with Over 560 Brazilian Works, Including Oscar-nominated Titles and Accessibility Features

The initial catalog comprises over 560 works, including short films, medium-length films, features, series, and documentaries. This collection features classics of Brazilian cinema, Oscar-nominated films, and contemporary productions from various regions, periods, and styles. Accessibility features such as audio description, descriptive subtitles, and sign language translation are included. A technical cooperation agreement between the Brazilian Communications Company (EBC) and Tela Brasil is expected to incorporate programming and the TV Brasil archive into the new service’s catalog, adding over 150 films, series, and programs. The initial investment for building the collection is estimated at R$4.4 million. The platform’s catalog launches with 555 Brazilian films and series spanning from 1910 to 2025. This includes 267 short films, 139 feature films, 85 medium-length films or TV movies, and 64 serialized productions. Nineteen of these titles have represented Brazil in Oscar races. The Ministry of Culture (MinC) and state communications company Empresa Brasil de Comunicacao (EBC) have signed a Technical Cooperation Agreement for this project.

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