Critical: Professor Viaro Criticizes Coaching Actions, Highlighting Risks

by Ahmed Hassan May 2, 2026

written by Ahmed Hassan May 2, 2026

Key Takeaways

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The rise of coaches in various fields, including education, is a growing trend that Professor Viaro believes requires closer examination, as it may be driven by a societal inclination towards seeking constant validation and recognition, often influenced by social media (the Instagramization phenomenon).
Success and recognition are increasingly being commodified, with social media likes serving as a form of currency. This trend is particularly prevalent in Western societies.
Coaches promising quick solutions to intricate societal issues may overlook the numerous factors involved, as well as the tangible obstacles people face in their personal and professional lives.
Self-help discourse often neglects individuals backgrounds and circumstances, suggesting that desire alone is sufficient for success, a view which Viaro argues is oversimplified and ignores societal barriers that ultimately determine an individuals attainable possibilities.

Professor Viaro Warns of ‘Instagramization’ and Intricate Societal Barriers in Modern Coaching Trends

Professor Viaro, a scholar and researcher, expresses concern over the increasing presence of coaches across various fields, including education. He views the proliferation of coaching, especially content targeting teachers, as a signal that warrants closer examination. Viaro identifies this trend as a reflection of a broader societal inclination towards seeking constant validation, amplified by social media. He contends that success and recognition have become commodified, a phenomenon he terms “Instagramization,” to which Western societies are particularly susceptible. He warns that human vanity is unchecked, and social media “likes” have become a form of currency. Furthermore, Viaro points out the inherent contradiction in coaches promising rapid solutions to intricate societal trajectories involving numerous factors. The researcher also criticizes self-help discourse for neglecting individuals’ backgrounds and circumstances. He argues that advice suggesting that desire alone is sufficient for success ignores the tangible obstacles people face. Viaro uses the analogy of a bookshelf to represent an individual’s actual possibilities, stating that this “shelf” is determined not by personal choices but by societal barriers that define what is truly attainable. This information comes from Jornal do Belem.

In Case You Missed It

In her latest piece, Sophie Laurent explores the controversial analysis of Brazilian philosopher Luiz Felipe Pondé by Adriano Viaro, published as “A Controversial Take on ‘O Anticoach'” on January 11th. Dive deep into the complex waters of political philosophy as Zambarda navigates through Viaro’s interpretations, questioning the reliability of sources and the normalization of far-right ideologies. This thought-provoking discussion is a must-read – check it out here A Controversial Take on “O Anticoach” by Adriano Viaro.