Key Takeaways
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- Nintendo launched a new YouTube series called `Its Me, Mario` featuring stop-motion animated figurines of Mario in whimsical scenarios.
- The series is designed to appeal to todays fast-scrolling, short-form content audience and is accompanied by a new line of merchandise aimed at children, parents, and infants.
- The merchandise collection includes toys, clothing, books, dishware, and other branded Mario products such as rattles, plushies, and more. Some items are currently available in Japan, with an international release scheduled for next year.
- Nintendo collaborated with Bandai and Happinet for this merchandise line, with Bandai handling clothing and accessories, and Happinet handling toys and plushies.
Nintendo’s It’s Me, Mario YouTube Series Debuts with Stop-Motion Episodes and New Merchandise Line
Nintendo continues to elevate Mario’s global presence. Following theme parks, movies, and extensive merchandise, a new YouTube series titled `It’s Me, Mario` has launched, featuring everyone’s favorite mustachioed plumber. This miniseries offers short, one-minute episodes of stop-motion animated figurines in whimsical scenarios. The initial episodes include: `Mario’s Mustache`, where the hero grapples with a new hairstyle. `Perched Hat`, depicting Mario’s attempts to retrieve his hat from a block. `Watch Out for the Shell`, which shows Mario interacting with—or avoiding—a Koopa Troopa shell. These YouTube-style shorts are designed to appeal to today’s fast-scrolling, short-form content audience. This initiative extends beyond the series, encompassing a new line of merchandise aimed at children, their parents, and specifically infants from birth. The collection features toys, clothing, books, and other branded Mario products, including rattles, plushies, and dishware. Currently, these items are available in Japan at Nintendo stores in Tokyo, Osaka, and Kyoto, with an international release scheduled for next year.
Nintendo’s New Mario Merchandise Line Unveiled – Collaborations with Bandai and Happinet for Clothing, Toys, and More!
Nintendo collaborated with prominent Japanese companies for this merchandise line. Bandai is responsible for clothing and accessories, including hoodies, backpacks, T-shirts, and dishware. Happinet handles toys and plushies, which are designed for the youngest consumers and are easy to clean by hand. A first wave of 34 products is already available on the official `My Mario` website, and future episodes of the series are expected to showcase additional items from this collection.
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