Ubisoft CEO Says Decreasing Popularity of Star Wars Hurt Star Wars Outlaws Commercially
Marcus Thompson 
Key Takeaways
Created with AI - we're still experimenting, so apologies if it misses the mark
- Ubisofts Star Wars Outlaws underperformed in sales, initially aiming for 7 million copies within the first year but only achieving a million in the first month.
- The CEO Yves Guillemot attributed the poor performance to internal issues within the game and challenges facing the Disney-owned Star Wars brand, which was experiencing a rocky period at the time of launch.
- Ubisoft is addressing the initial problems with the game and plans to release an updated version on additional consoles, including the Switch 2, in September 2025.
- Yves Guillemot criticized Disney for having more missteps than successes in the view of many fans.
Ubisoft CEO Blames Star Wars Brand Woes, Internal Issues for Underperformance of Star Wars Outlaws
Ubisoft CEO Yves Guillemot has attributed the underperformance of Star Wars Outlaws to a combination of internal issues within the game and challenges facing the Disney-owned Star Wars brand. The game, one of Ubisoft’s major projects, launched for PC, PlayStation 5, and Xbox Series X|S in August 2024. Ubisoft had initially aimed to sell 7 million copies within its first year, but the title achieved only a million sales in its first month. During a shareholders meeting, Guillemot acknowledged that Star Wars Outlaws did not meet its sales objectives. He explained that the Star Wars brand itself was experiencing a “rocky” period at the time of the game’s launch. Furthermore, Guillemot admitted to initial problems within the game, stating that the company immediately began addressing these issues. He noted that while Ubisoft has since resolved most problems, these early issues negatively impacted sales. Ubisoft plans to release an updated version of Star Wars Outlaws on additional consoles, including the Switch 2, in September 2025. Guillemot also directly criticized Disney, asserting that, in the view of many fans, the company has had “more missteps than successes.”
In Case You Missed It
For those who are fans of Destiny 2 or curious about the latest developments in the gaming community, Marcus Thompson’s recent article “Destiny 2: The Edge of Fate Disappoints Community” (published on July 21, 2025) provides a detailed look at the mixed reception to the new expansion. Despite a temporary spike in player numbers, many long-time players are expressing deep disappointment over changes that seem to detract from the game’s core enjoyment. To learn more about the community’s reactions and Bungie’s current challenges, be sure to check out Destiny 2: The Edge of Fate Disappoints Community. If you’re a fan of strategy games or just looking to expand your game library, don’t forget to mark your calendars! Bruno Pferd’s latest post from July 21, 2025, details an incredible offer from the Epic Games Store: Sid Meier’s Civilization VI: Platinum Edition is available for free this week. With new games dropping every Thursday, it’s crucial to stay alert and snag these amazing deals before they’re gone. Head over to Don’t Forget This Monday: Epic Games Store Drops Sid Meier’s Civilization VI: Platinum Edition for Free to learn more and make sure to support their Crowdfunding campaign on Kickstarter while you’re at it! For those interested in delving deeper into the challenges faced by “Star Wars Outlaws,” Sophie Laurent’s insightful piece, published on July 21, 2025, offers a comprehensive look at why this ambitious game struggled to find its footing. From initial technical hurdles to the broader impact of fan division and franchise reputation, the article explores how these factors intertwined to affect the game’s success. Be sure to check out Star Wars Outlaws Suffered Due to Franchise’s State for a thorough understanding of Ubisoft’s journey with “Star Wars Outlaws.”
About the Author
Sophie Laurent 
Bruno Pferd 
Ahmed Hassan 
