Ubisoft has decided to reduce its involvement in the virtual reality market due to lower-than-expected sales of Assassin’s Creed Nexus VR. This was revealed during a Q&A session held for the release of the company’s third-quarter fiscal revenue. Although specific figures were not disclosed, Yves Guillemot, Ubisoft’s CEO, stated that the current size of the VR market is insufficient to justify significant investment. “We believe it is excellent hardware,” he said, “but we continue to view this VR segment as one requiring monitoring without substantial investment until it matures further.”
There was already a decrease in Ubisoft’s interest in VR for 2022, as the Splinter Cell VR game had been canceled, despite the project being with the Red Storm studio and intended for exclusive commercialization on Meta Quest. This is another significant setback for the virtual reality market, which now has to cope with losing a major supporter like Ubisoft, one of VR’s key allies alongside projects planned for each new headset (PS VR, PS VR2, Oculus Rift). However, the market realities and overall public disinterest in VR continue to persist, despite hopes that Apple’s Vision Pro will revitalize the nascent stages of the Metaverse.
