Microtransactions Make Games More Fun, Suggests Ubisoft
Sophie Laurent 
Key Takeaways
Created with AI - we're still experimenting, so apologies if it misses the mark
- Ubisofts strategy prioritizes offering premium games that can be fully enjoyed without additional purchases, but also provides optional monetization avenues for enhanced player experience.
- In-game monetization focuses on providing options for character customization and accelerated progression, which are presented as ways to make gaming more fun, but are always optional.
- Ubisoft believes that earning extra cash through additional cosmetic items can contribute to overall player enjoyment.
- The companys approach aims to respect the player experience while generating post-purchase revenue, adhering to a philosophy of developing policies that allow players to enjoy their games without pressure for additional purchases.
Ubisoft’s Approach to Optional In-Game Monetization for Enhanced Player Experience
Ubisoft’s latest annual report outlines its business models and strategies, with a significant focus on post-purchase revenue generation. A core part of the company’s philosophy involves developing policies that allow players to enjoy their games while respecting their experience. As reported by MP1st, Ubisoft adheres to a key principle: offering premium games that can be fully enjoyed without requiring additional purchases. However, the company also provides optional monetization avenues, such as accelerated progression or character customization, which are presented as ways to enhance the player experience. Ubisoft states its in-game monetization plan “aims to make gaming fun by giving players the option to customize their characters or speed things up, though this is always optional.” Ubisoft suggests that players will enjoy earning extra cash, and they posit that paying for additional cosmetic items offers one way to achieve this. The company believes this approach contributes to overall player enjoyment.
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About the Author
Marcus Thompson 
Bruno Pferd 
Jonathan Dubinski 
