Key Takeaways
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- Highguard, Wildlight Entertainments free-to-play game, will be shutting down on March 12 after only 49 days of operation due to insufficient player engagement and funding.
- The game had over two million players during its run, but this wasnt enough to keep the servers running long-term. Tencents funding was reportedly contingent on Highguard meeting specific player-retention targets, which it failed to achieve.
- Developers initially aimed for a game similar in scope to Apex Legends, but the final product faced criticisms for its overall experience, aesthetics, playability, and lack of a compelling hook to engage players.
- The brief lifespan of Highguard underscores the challenges of sustaining a player base in the competitive free-to-play market, particularly when expectations are not met and funding is insufficient.
Wildlight Entertainment’s free-to-play game, Highguard, will shut down on March 12, just 49 days after its January 26 launch. The servers will be switched off, concluding the game’s brief and controversial run. According to an official statement, over two million players entered Highguard. However, this player base was insufficient to sustain the game long-term. The team thanked players for their support but stated that they could not continue development without sufficient engagement. As a farewell, Highguard will receive a final update featuring a new Warden, weapon, abilities, and level progression. Highguard’s fate echoes that of Sony’s Concord, but its demise appears linked to Tencent’s cutoff of funding, which triggered a wave of layoffs at Wildlight Entertainment. Tencent’s continued financing was contingent on Highguard meeting specific player-retention targets. A meeting on February 11, just two weeks after launch, delivered the news that funding would cease. Following a major restructuring, only around 20 employees remain at Wildlight Entertainment.
Prior to its release, developers at Wildlight Entertainment reportedly envisioned a game on par with Apex Legends. The game’s original concept was a survival-focused shooter akin to Rust. This evolved into a more competitive shooter, with simplified survival-crafting elements that shifted the focus to raid-style gameplay. Wildlight Entertainment considered matches with up to four teams before settling on 3v3. Developers believed they had several months to address player feedback and release new content; however, most of the studio was let go shortly after the game’s disappointing performance. Speculation suggests that Tencent’s funding depended on launch metrics that Highguard failed to achieve, as the developers wanted to collect feedback and make improvements before fully committing.
Highguard’s Brief Lifespan and Player Base Challenges in Free-to-Play Market
A former artist openly discussed the game’s challenging start, stating that the developers failed to deliver what players expected and could not secure further funding. When asked about the launch problems, the team acknowledged their overconfidence, with one member using the term “hubris.” Criticisms of the game included issues with its overall experience, aesthetics, playability, and a lack of a compelling hook to engage players. At the time of the announcement, the game had 362 concurrent players, with a peak of over 600 in the previous 24 hours. Thus, Highguard’s brief 49-day lifespan highlights the challenges of sustaining a player base in the competitive free-to-play market.
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Links to external sources for further reading
- Tencent Pulled Funding After Highguard's Rough LaunchTencent Pulled Funding After Highguard's Rough Launchescapistmagazine.com
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