Key Takeaways
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- Big Brothers 26th season set record ratings, averaging 20 points and surpassing all episodes from the previous year.
- The season finale, GraFinais, reached a record high of 25.1 points in São Paulo and Rio de Janeiro.
- Aguinaldo Silvas soap opera performance on Globo dominated other primetime shows, pushing SBTs comedy show to third place.
- The continued dominance of reality TV and shifting preferences were highlighted, with Victor Sarro and Rodrigo Capellas comedy show becoming the second-most-watched show of the day on their channel.
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Record-Breaking Ratings for Globo’s Big Brother Season Finale and Reality TV Dominance in Brazilian Primetime
The 26th season of Brazil’s Big Brother achieved record ratings, averaging 20 points—surpassing all episodes from the previous year. According to Kantar Ibope data, Globo’s season finale, GraFinais, also reached a record high, earning 25.1 points in São Paulo and Rio de Janeiro. In other primetime slots, Aguinaldo Silva’s strong soap opera performance relegated SBT’s comedy show to third place. Victor Sarro and Rodrigo Capella’s comedy show nearly matched Ratinho’s viewership, earning 3.7 points and becoming the channel’s second-most-watched show of the day. Following that, The Noite aired a special Ultimo Superpop hosted by Luciana Gimenez, securing the runner-up position with 2.6 points. Meanwhile, Record’s Turkish novela Chamas do Destino had its worst night, dropping to 3.2 points. These figures highlight the continued dominance of reality TV and shifting preferences in Brazilian primetime viewing.
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