Roblox Unveils Brazil Data Center, AI Innovations, and Performance Improvements

by Carlos Mendoza September 7, 2025

written by Carlos Mendoza September 7, 2025

Key Takeaways

Created with AI - we're still experimenting, so apologies if it misses the mark

New intellectual properties from Mattel, Kodansha, and Lionsgate are joining Robloxs licensing program, allowing creators to use brands like Polly Pocket, Blue Lock, and The Craft of Blair in their games.
Roblox aims to channel 10% of all game content revenue through its ecosystem, benefiting creators by supporting them throughout the content creation and monetization process.
AI capabilities are being further developed and integrated into popular Roblox games, with potential for significant economic impact.
Last month, Roblox reached over 45 million concurrent players on titles like Grow A Garden, Steal a Brainrot, and Dress to Impress, highlighting the platforms growing popularity.

Roblox Unveils New IPs from Mattel, Kodansha, and Lionsgate at RDC, Boosting Creator Opportunities and Content

Roblox announced significant updates today at its annual Developer Conference (RDC), including advancements in AI, enhanced monetization opportunities for creators, and a new feature for viewing short-form game videos. New intellectual properties (IPs) from Mattel, Kodansha, and Lionsgate are joining Roblox’s licensing program. Mattel is introducing classic brands such as Polly Pocket and Matchbox for creators to license. Kodansha is adding popular titles including Blue Lock and That Time I Got Reincarnated as a Slime. Lionsgate is also partnering, bringing popular titles like The Craft of Blair and The Strangers, with additional titles planned. These new additions align with a key objective from last year’s RDC: to channel 10% of all game content revenue through Roblox’s ecosystem, directly benefiting creators. To achieve this, Roblox supports creators throughout the content creation and monetization process. The integration of these IPs empowers creators to develop engaging content, expand their player base, increase their earnings, and cultivate sustainable businesses on the platform. Last month, Roblox achieved a new milestone, reaching over 45 million concurrent players on titles such as Grow A Garden, Steal a Brainrot, and Dress to Impress.

AI Capabilities in Popular Roblox Games Detailed with Economic Impact Analysis

Roblox provides further details on its AI capabilities powering popular games and its economic impact via the provided links.

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