Ubisoft Still Seeking Name for Company Funded by Tencent to Manage Assassin’s Creed and Far Cry

Ubisoft Unveils Creative Division for Key Franchises, Invites Suggestions on Naming Process

Ubisoft has yet to name its new creative house, a venture partially owned by Tencent, which will manage key franchises like Assassin’s Creed, Far Cry, and Rainbow Six. Co-leads Christophe Derennes and Charlie Guillemot have invited employees to submit name suggestions for this new entity. In an email to Ubisoft staff, Derennes explained that the concept behind these specialized creative divisions is to encourage smarter work practices, providing teams with more creative freedom. He noted that each division requires a unique name, and the first task for these co-leads will be to collaborate with their future team members on this naming process for their new house. The creation of this company primarily aimed to separate Ubisoft’s most valuable assets, attracting Tencent as an investor. Beyond this, Ubisoft’s leadership intends to implement broader organizational changes, allowing these creative ventures to operate with greater independence. This initial subsidiary, led by Yves Guillemot’s nephew Christophe Derennes and son Charlie Guillemot, will manage Assassin’s Creed, Far Cry, and Rainbow Six. These separate business units are designed to boost quality, streamline operations, provide greater autonomy, and foster closer connections with players. The deal with Tencent is expected to conclude by the end of 2025.

Ubisoft’s Q1 Mixed Results, Highlights for Assassin’s Creed Shadows and Challenges for Rainbow Six Siege

Ubisoft’s CEO recently reported mixed Q1 results. On a positive note, Assassin’s Creed Shadows surpassed its sales target, exceeding 5 million copies sold. The game will soon expand with the launch of “Claws of Awaji,” offering over 10 hours of new content, including a new weapon and abilities. Ubisoft also confirmed the game’s release on other platforms, potentially including the Switch 2. However, Rainbow Six Siege x Ten faced a setback due to technical glitches with prepaid cards that impacted player spending. Despite these issues, Q1 revenue totaled 310.8 million, a decrease from last year’s 323.5 million, and remained below expectations. Ubisoft’s lineup for the remainder of the 2025-26 fiscal year includes anticipated launches such as Anno 117: Pax Romana, the remake of Prince of Persia: The Sands of Time, Rainbow Six Mobile, and The Division Resurgence.

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Bruno Pferd

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