Key Takeaways
Created with AI - we're still experimenting, so apologies if it misses the mark
- Microsofts investment in AI technology is significant, with plans to invest $80 billion this year, surpassing the combined cost of recent gaming acquisitions like King and Activision Blizzard.
- King, a gaming company owned by Microsoft, is undergoing workforce reductions, with approximately 200 employees being laid off amid criticism. Many of these positions are being replaced with AI tools.
- The layoffs at King extend beyond entry-level positions and affect mid-level managers, designers, and writers. For instance, half of the London-based Farm Heroes Saga team has been dismissed.
- The integration of AI tools to replace human roles at King has led to a decline in employee morale, with internal surveys revealing an all-time low. This follows a period of generally low but consistent employee turnover and already low morale prior to the recent layoff announcements.
Microsoft’s AI Shakeup at King: Replacing 200 Laid-Off Employees amid Criticism
King, the Microsoft-owned gaming company behind Candy Crush, is undertaking significant workforce reductions. Reports indicate Microsoft is replacing approximately 200 laid-off King employees with AI tools, a move that has drawn strong criticism. Microsoft acquired King and Activision Blizzard in 2023. This year, Microsoft plans to invest $80 billion in AI technology, an amount greater than its combined recent gaming acquisitions. King has a long history of developing and utilizing AI tools in its games, including Candy Crush. In 2024, Sahar Asadi, King’s AI Labs Director, discussed at GDC how the company employs AI for playtesting and automatic game adjustments. While King has laid off approximately 200 employees, reports suggest the total number affected could be as high as 10% of King’s workforce. The cuts impact offices in London, Barcelona, Stockholm, and Berlin, and are expected to conclude by September. King has placed some employees on a temporary paid work hold. The company is currently in discussions with its union, though progress has been challenging.
Microsoft’s AI-Driven Layoffs and Morale Plummet at King
The layoffs extend beyond entry-level positions, affecting mid-level managers, UX designers, testers, analysts, level designers, and narrative designers. For example, King is dismissing half of the London-based Farm Heroes Saga team, totaling 50 employees. While the primary stated goal is to simplify King’s management structure, some speculate that certain employees are being let go due to public criticism of the company. According to individuals familiar with the situation and former Microsoft employees, the tech giant is replacing human roles with AI tools, some of which were developed by the very workers who were laid off. AI tools have now replaced most level design work at King. Similarly, King is phasing out its copywriting team entirely, as AI tools crafted by those individuals are now handling their tasks. An internal survey conducted by King reveals staff morale is at an all-time low. This decline follows a period of generally low but consistent employee turnover and already low morale prior to the recent layoff announcements. The integration of company-developed AI tools to replace human roles has generated considerable disapproval from current and former employees.
In Case You Missed It
As the gaming industry continues to navigate through turbulent times, a recent announcement by Microsoft has sent shockwaves across the community. Bruno Pferd delves into this in his latest piece, “Xbox at the Center of a Big Controversy Days After Mass Layoffs,” published on July 15, 2025. The article explores how the aftermath of significant layoffs is reshaping Xbox’s future, including game cancellations and potential AI-driven changes within key studios. With such impactful developments, gamers and industry insiders alike won’t want to miss this critical discussion Xbox at the Center of a Big Controversy Days After Mass Layoffs. For all you Call of Duty fans out there, don’t miss Ahmed Hassan’s latest piece on the official reveal date for Call of Duty Black Ops 7. Published just last Monday, July 15th, this exciting article details everything you need to know about the highly anticipated Gamescom Opening Night Live event on August 19th. From new trailers to exclusive gameplay footage, it’s shaping up to be a big moment in gaming history. Head over to Players for Life (Critical: Don’t Miss This Date for Call of Duty Black Ops 7) to get the full scoop! For fans of tactical strategy games and those who have been eagerly following the adventures of John Wick in various forms, Carlos Mendoza’s latest piece on Players for Life is a must-read. Published just last Monday, July 15th, this article discusses the imminent removal of “John Wick Hex” from all digital stores on July 17th, marking the end of an era for this particular game in the franchise. If you’re interested in learning more about what this means for current and future players, be sure to check out Carlos’s insightful post John Wick Hex to disappear from digital stores on July 17, 2025.