Samsung to Have Independent Pavilion at CES 2026 for AI Ecosystem Experience

Key Takeaways

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Samsung is transforming its CES 2026 presence by hosting a dedicated First Look event at The Wynn Las Vegas, creating an art gallery-like experience to showcase their latest products and AI technology.
The Samsung Exhibition Zone will be the largest of its kind, allowing attendees to engage with Samsungs AI innovations, current technology, and future initiatives.
The theme for this event is Come Home to the Future, illustrating Samsungs integration of AI into various products like phones, appliances, and displays.
Samsung will also host a series of forums at CES 2026 to discuss emerging trends, upcoming technologies, and the future of the industry, with panels on AI, home gadgets, services, and design.

Samsung Transforms CES 2026 Presence with Independent Wynn Exhibition Zone for AI-Focused Interactive Experience

At CES 2026, Samsung is changing its approach by foregoing the traditional public booth at the Las Vegas Convention Center. Instead, the company will host its “First Look” event at The Wynn Las Vegas hotel, creating an art gallery-like experience to showcase its latest products and technology. As part of this new approach, Samsung is creating the Samsung Exhibition Zone, a large, independent space at The Wynn. This dedicated area will feature product demonstrations, presentations, tech talks, client meetings, and other activities. The space will focus on providing an engaging consumer experience, highlighting Samsung’s unified approach to artificial intelligence within its Device Experience division and outlining its global plans for the technology. With no space constraints at The Wynn, Samsung plans to showcase its latest innovations and demonstrate the benefits of AI.

The First Look event at The Wynn Las Vegas will be held within a large pavilion designed to present Samsung’s technology in a novel way, reminiscent of an art gallery or museum. The Samsung Exhibition Zone, the largest of its kind, will allow attendees to engage with Samsung’s AI innovations, current technology, and future initiatives. The theme, “Come Home to the Future,” illustrates Samsung’s integration of AI into its products, from phones to appliances to displays. Visitors can directly experience these AI features, enjoying seamless, always-on connectivity. Samsung intends to create a hyper-connected ecosystem where software and AI enhance hardware capabilities. Samsung will also host a series of forums at CES 2026 to discuss emerging trends and upcoming technologies. On January 5th and 6th, panels will explore AI, home gadgets, services, and design. These sessions will bring together Samsung experts, partners, academics, media representatives, and analysts to discuss the future of the industry. Additional details about Samsung’s presence at CES 2026 can be found on the Samsung Newsroom Brasil website.

Samsung’s Expanded AI Ecosystem at CES 2026 with New Technologies and B2B Solutions

Beyond its presence at CES, Samsung continues to innovate across a wide range of technologies. The company is redefining TVs, smartphones, wearables, appliances, networking equipment, memory chips, semiconductors, and medical imaging. Furthermore, Samsung is expanding into areas like robotics, HVAC solutions, automotive technology through Harman, and audio products. By integrating SmartThings and AI, Samsung is creating a connected and intelligent ecosystem. The company also offers B2B solutions, including Galaxy for business, Knox Suite, and VXT. For the latest news from Samsung, visit News.Samsung.combr.

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