Key Takeaways
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- Takashi Iizuka, Creative Officer at Sonic Team and a key figure in Sonics success, will attend Brasil Game Show 2025 and participate in the opening ceremony, fan meet-and-greets, special panel, and gaming activities related to the Sonic universe.
- BGS 2025 will feature a star-studded lineup of international guests such as Hideo Kojima, Naoki Hamaguchi, and Yoko Shimomura, along with musical performances, esports competitions, and hundreds of popular brands.
- Early bird ticket deals are available for BGS 2025, offering discounts on single-day and multi-day passes, as well as VIP options that include early access, exclusive entry, and lounge access.
- BGS 2025 will take place at Olavo Fontoura Avenue in São Paulos Anhembi Convention District from October 9 to 12, with operating hours from 1 PM to 9 PM each day.
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Sonic Team’s Creative Officer Takashi Iizuka to Grace Brasil Game Show 2025 with Exclusive Activities and Panels
Sega announced that Takashi Iizuka, head of Sonic Team and a key figure in Sonic’s enduring success, will attend Brasil Game Show (BGS) 2025. He will be present from October 9 to 12 in São Paulo’s Anhembi District. Iizuka’s schedule includes participating in the opening ceremony, holding fan meet-and-greet sessions, and hosting a special panel at BGS Talks. At the Sega booth, a fixture at BGS for three consecutive years, attendees can play Sonic Racing: Crossworlds and experience various activations centered on the Sonic universe. Marcelo Tavares, founder and CEO of Brasil Game Show, affirmed that Iizuka’s participation enhances BGS 2025’s global stature and demonstrates Sega’s commitment to the Brazilian community. He noted that Iizuka is a prominent figure in game development and a beloved personality for millions of Sonic fans.
Brasil Game Show 2025 Unveils Star-Studded Lineup with Exclusive Activities and Early Bird Ticket Deals
BGS 2025 will span five pavilions within São Paulo’s Anhembi Convention District from October 9 to 12, featuring hundreds of popular brands. Other international guests include directors Hideo Kojima (Death Stranding 2) and Naoki Hamaguchi (Final Fantasy VII Remake), alongside composer Yoko Shimomura (Kingdom Hearts and Street Fighter II). The event will also feature musical performances like PlayStation The Concert and New World: Intimate Music from Final Fantasy. For esports enthusiasts, Supercell will host live qualifiers for the Brawl Stars World Finals on a dedicated main stage. Attendees can now purchase tickets for BGS 2025 via the official website, with both single-day and multi-day options available. Available Ticket Types: Early Bird Single-Day Pass (29% off): October 10: R$ 154 October 11 or 12: R$ 219 Early Bird Premium Single-Day Pass (50% off): R$ 458 Valid for any chosen day (October 9-12). This pass includes one-hour early access and exclusive entry. 3-Day Pass (50% off): R$ 799 Valid for access to all three main days (October 10-12). This pass includes a complimentary #BGS25 T-shirt and early access each day. Event Passes: Business Pass (50% off): R$ 799
Early Access Passes and Camarote Options for BGS 2025 at Olavo Fontoura Avenue, São Paulo-SP
Valid for all days, including the dedicated press day (October 9). Benefits include one-hour early access, exclusive entry, and access to the Business Area and matchmaking services. Single-Day Camarote Ticket: R$ 739 Valid for one chosen day (October 9-12). Includes one-hour early access, exclusive entry, and access to the Main Arena Lounge with snacks and energy drinks. Camarote Passport: R$ 2,499 An all-access pass valid for all days, including the press day (October 9). Features one-hour early access, exclusive entry, lounge access, an exclusive #BGS25 kit, and event pickup. Location: Olavo Fontoura Avenue, 1209 – Santana, São Paulo-SP Operating Hours: 1 PM to 9 PM (13:00 to 21:00) With an impressive lineup of industry figures, games, and entertainment, BGS 2025 promises a memorable experience for all attendees.
In Case You Missed It
If you’re a fan of the Sonic franchise and have been hoping for some nostalgic updates to your favorite titles, don’t hold your breath just yet. Marcus Thompson’s recent post on June 30th delves into Sega’s current stance on remastering or remaking classic Sonic Adventure games, revealing that they are not in the cards anytime soon. Instead of looking back, Takashi Iizuka and his team at Sonic Team are doubling down on innovation with new game developments like Sonic Frontiers 2. Curious to learn more about Sega’s plans for the future? Check out Sonic Adventure Unlikely to Get Remasters or Remakes Soon and stay updated on all Sonic-related news!
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