Sonic Live In Concert Announces Dates for Global 35th-Anniversary Tour

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Sonic Live In Concert is a global concert tour celebrating Sonic the Hedgehogs 35th anniversary, featuring live performances of classic Sonic game tunes by an orchestra, rock musicians, singers, and electronic elements.
The tour kicks off in Hollywood on September 26, 2026, followed by London on September 30, with over 30 stops across North America and a UK tour set for February 2027. Additional European dates are forthcoming.
Tickets go on sale May 29, 2026, with presale tickets available one day earlier, on May 28, 2026. The concerts will incorporate high-definition visuals from the Sonic universe and include subtle musical surprises celebrating the compositions of Jun Senoue and Tomoya Ohtani.
SEGA, headquartered in Tokyo, is partnering with Senbla for this event. They are a significant entity in the gaming industry, producing titles for consoles, PCs, and mobile devices. The company also manages the sale of Sonic merchandise and other products, and facilitates game development by leveraging its intellectual properties and distributing games from worldwide studios.

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Sonic the Hedgehog is celebrating his 35th anniversary with a global concert tour, “Sonic Live In Concert.” Senbla and SEGA are partnering to bring music from the beloved franchise to the stage, spanning from the first game in 1991 to contemporary titles. The tour begins in the United States at Hollywood’s Dolby Theatre on September 26, 2026, and then moves to London’s Eventim Apollo on September 30, 2026. Plans include over 30 stops across North America, with a UK tour set for February 2027. Additional European dates are forthcoming. Tickets go on sale May 29, 2026, with presale tickets available one day earlier, on May 28, 2026. “Sonic Live In Concert” will feature live performances of classic Sonic game tunes by an orchestra, alongside rock musicians, singers, and electronic elements. The shows will incorporate high-definition visuals from the Sonic universe. The concert arrangements will also include subtle musical surprises, akin to a scavenger hunt, celebrating the compositions of Jun Senoue and Tomoya Ohtani.

Ivo Gerscovich of Sega highlighted the significance of music in the Sonic brand, expressing excitement for live performances that blend energy, emotion, and creativity for fans. Sonic’s enduring presence since 1991, across games, movies, and more, makes this 35th-anniversary celebration particularly noteworthy. The global tour’s kickoff in Hollywood on September 26, followed by London on September 30, will precede North American dates and the subsequent UK shows. Tour Dates: September 20: Spokane, WA – First Interstate Center for the Arts September 22: Seattle, WA – Paramount Theatre September 23: Portland, OR – Keller Auditorium September 25: San Diego, CA – San Diego Civic Theatre September 26: Hollywood, CA – Dolby Theatre September 27: Riverside, CA – Fox Performing Arts Center September 29: Mesa, AZ – Ikeda Theater October 1: London, UK – Eventim Apollo October 3: San Jose, CA – San Jose Civic October 4: Reno, NV – Grand Theatre at the Grand Sierra Resort & Casino October 6: Denver, CO – Temple Hoyne Buell Theatre October 8: Irving, TX – The Pavilion at Toyota Music Factory October 9: Houston, TX – Bayou Music Center.

November 1: Orlando, FL – Walt Disney Theatre at Dr. Phillips Center for the Performing Arts February 17, 2027: Glasgow, UK – Royal Concert Hall February 18, 2027: Edinburgh, UK – Usher Hall February 19, 2027: Manchester, UK – Bridgewater Hall February 20, 2027: Birmingham, UK – Symphony Hall For more information on dates and tickets, fans can visit the official tour website. SEGA, headquartered in Tokyo, is a significant entity in the gaming industry, producing titles for consoles, PCs, and mobile devices. The company also manages the sale of Sonic merchandise and other products. SEGA facilitates game development by leveraging its intellectual properties and distributing games from worldwide studios. This strategy aims to deliver fresh content across movies, TV, and other media. The “Sonic Live In Concert” tour, commencing in September 2026, will span North America until February 2027, with further European dates to follow. The concerts will feature live orchestral renditions of Sonic game music, complemented by vocalists and electronic instrumentation, alongside HD footage. Audiences can anticipate hidden musical tributes and nods to Sonic’s musical legends, Jun Senoue and Tomoya Ohtani. Tickets are available beginning May 29, with presale options starting May 28.

Global Concert Powerhouse Senbla’s International Expansion Boosted by Sony Music Investment

Senbla, established in London in 2011 by Ollie Rosenblatt, is a global concert production and promotion company. Known for its distinctive approach to artist and show partnerships, Senbla has worked with major figures such as Diana Ross, Michael Bublé, Tony Bennett, Quincy Jones, Robbie Williams, Gwen Stefani, and Duran Duran. The company has also produced experiential shows for franchises including Spider-Man, Avatar: The Last Airbender, and The Legend of Korra. In 2019, Sony Music Entertainment acquired a majority stake in Senbla.