Key Takeaways
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- Record is launching Mutantes: New Era, a new vertical novel designed specifically for mobile devices that directly continues the story from the original 2008 telenovela.
- The revival aims to reconnect with fans by including one confirmed actor from the original cast, leveraging established audience familiarity and nostalgia.
- While initial ratings were strong in 2007–2009, renewed interest is being driven by recent social media memes featuring scenes of vampires, werewolves, and genetic experiments.
- This project represents Records strategic shift toward creating content optimized for modern mobile consumption habits rather than traditional television schedules.
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Record is reviving one of its most popular franchises with a new mobile-first vertical novel titled Mutantes: New Era. This initiative draws inspiration from the 2008 telenovela Os Mutantes: Caminhos do Coração and is designed for mobile consumption, reflecting the growing popularity of the vertical format. According to Renan Santos of Portal RDN, Mutantes: New Era will maintain a direct connection to the original story. The production will be available on Record’s streaming service, RecordPlus, and will feature short episodes specifically formatted for mobile phones. An official release date and plot details have not yet been announced. One actor from the original Os Mutantes cast has confirmed their participation in the new project, as reported by columnist Flavio Ricco of Portal Leo Dias. This casting choice suggests Record’s intention to link the new production with its predecessor and capitalize on existing audience familiarity.
The original series, created by Tiago Santiago and directed by Alexandre Avancini, premiered in 2007. It blended romance, adventure, suspense, science fiction, and supernatural elements. Bianca Rinaldi starred as Maria, a circus acrobat who, after being accused of the murder of Dr. Sócrates Mayer (portrayed by Walmor Chagas), uncovers secrets about her own origins. This investigation led her into a world of genetic experiments and individuals with special abilities. The success of the initial series led to the development of a trilogy, including Os Mutantes: Caminhos do Coração, which premiered in June 2008. This sequel introduced new characters and creatures, such as vampires, werewolves, and other genetically modified beings, and aired until March 2009. The first installment achieved an average rating of 24 points with a peak of 27 on the Greater São Paulo scale, marking Record’s highest-rated premiere at that time. The final chapter concluded with an average audience rating of 16 points in the same region.
Genetic Alterations and Memes Revive Mutantes Legacy After Initial Success Decline
The original mutant universe featured characters with genetic alterations and special abilities, including vampires and werewolves, with plotlines centered around experiments conducted at the Progenese laboratory. Mutantes served as a sequel to Caminhos do Coração, continuing its blend of science fiction, fantasy, and adventure within a Brazilian soap opera format. The initial broadcast garnered a strong audience reception, debuting with an average rating of 24 points in Greater São Paulo and peaking at 27, though viewership later declined. Separately, the musical group Os Mutantes, an innovative Brazilian psychedelic rock trio associated with the Tropicalia movement, comprised Rita Lee, Arnaldo Baptista, and Sergio Dias. The band faced challenges during Brazil’s military government, with some members experiencing arrest and exile in early 1969. Despite these difficulties and lineup changes, they continued to perform and record with notable artists like Caetano Veloso and Gilberto Gil. In recent years, scenes from the classic series, characterized by their extravagant and fantastical elements, have resurfaced on social media. These moments have transformed the show into a frequent source of memes, reintroducing the franchise to a new generation, according to information from Correio Braziliense.
| Specification | |
|---|---|
| Official Name | The Gifted |
| Brief Summary | A suburban couple's ordinary lives are rocked by the sudden discovery that their children possess mutant powers. Forced to go on the run from a hostile government, the family joins up with an underground network of mutants and must fight to survive. |
| Released | October 2, 2017 |
| Genre | Sci-Fi & Fantasy, Action & Adventure, Drama |
| Production Companies | 20th Century Fox Television, Marvel Television, Flying Glass of Milk Productions, The Donners' Company, Bad Hat Harry Productions, Genre Films |
| Countries of Origin | US |
| Actors | Stephen Moyer, Amy Acker, Natalie Alyn Lind, Percy Hynes White, Sean Teale, Blair Redford, Emma Dumont, Jamie Chung, Skyler Samuels, Coby Bell, Grace Byers |
| Ratings | 7.588/10 (1600 reviews) |
| Number of episodes | 29 |
| Number of seasons | 2 |
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Links to external sources for further reading
- Projeto marca início de mudanças na dramaturgia da emissora e promete conectar a história atual ao universo da novela escrita por Tiago SantiagoProjeto marca início de mudanças na dramaturgia da emissora e promete conectar a história atual ao universo da novela escrita por Tiago Santiagogente.ig.com.br
- Os MutantesOs Mutantesroughtrade.com
- More on mobile phonesMore on mobile phoneswhich.co.uk