Felipe Neto Launches Video Game Channel Targeting Audience Shift, Already Has 210k Subscribers
Felipe Neto, with an impressive 47 million subscribers, is shifting his focus to create gameplays and entertaining content for a younger audience as part of the Netolab's vision set for 2026, mirroring the strategy of other popular YouTubers like Brksedu.
Carlos Mendoza · 2 min read
Felipe Neto, Brazil's biggest individual YouTuber with 47 million subscribers and also an entrepreneur, announced last week that he's shifting his focus to video game content. This move is similar to that of other industry giants like Brksedu, who recently separated his gaming channel from his main channel. Neto stated that he made this decision during a trip to Portugal while considering the type of content he wants to create with his company, Netolab, by 2026. On his main channel, Neto plans to continue creating lists and entertainment content, explaining that he wants to distance himself from his current audience, which is predominantly female and aging, in order to target a younger demographic through his new channel, Felipe Neto Joga. As of March 13, 2026, Felipe Neto's main channel had 19.3 million subscribers and 3.41 billion views. Between February 1 and March 12, 2026, the channel's estimated daily revenue ranged from $784 to $2,240, according to available data. Additional daily and weekly data included views, subscribers, video views, subscriber and viewer growth, and total growth over the 29-day period.
Felipe Neto Revamps Entertainment Approach, Dives Deeper into Video Games with Growing Subscribers Count
In comparison, Brksedu, who focuses more on gaming content, has 9.9 million subscribers on his main channel (featuring edited videos) and 121,000 on his Jogatina channel, while Neto's gameplay channel currently has three videos and 217,000 subscribers. Throughout his career, Felipe Neto has gone through many phases, from creating content for children to engaging in anti-Bolsonaro political activism and pro-Lula advocacy on X (formerly Twitter), as well as partnering with the Instituto Conhecimento Liberta (ICL). Now, he is returning to entertainment, with a particular emphasis on video games. Disclaimer: This text does not necessarily reflect the opinion of Portal Uai.
In Case You Missed It
Starting off with some inspiring initiatives in Brazil, Jonathan Dubinski recently explored the Cine Petrobras Project, which brings free mobile cinemas to underserved areas across ten Brazilian states. This heartwarming project, a collaboration between Petrobras and Cepar Communications, is transforming film appreciation in underprivileged communities Cine Petrobras Project Brings Free Cinema to 10 Brazilian States. Meanwhile, in the digital realm, Roblox and Games for Change teamed up with the University of São Paulo to launch Jam For Change, an inspiring challenge encouraging developers to create games promoting positive connections and online safety. With prizes up to $3,000, this competition kicked off on March 23rd and wraps up on April 8th Roblox, Games for Change, and USP Launch Challenge with Prizes Up to $3,000. Shifting our focus to the world of Xbox, Marcus Thompson recently analyzed Microsoft's decision to quietly discontinue their 'This is an Xbox' campaign. Under Sarah Bond's tenure, this strategy aimed to rebrand Xbox as a comprehensive gaming ecosystem, but with Asha Sharma now at the helm, Microsoft is charting a new course for Project Helix, putting hardware back in the spotlight Microsoft Quietly Discontinues 'This is an Xbox' Campaign.


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