Felipe Neto Launches Video Game Channel Targeting Audience Shift, Already Has 210k Subscribers

Key Takeaways

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Felipe Neto, Brazils largest individual YouTuber, is transitioning his focus to video game content as part of his strategy for Netolab by 2026.
The move follows a similar path taken by other industry giants like Brksedu, who separated gaming content onto a separate channel.
Neto aims to target a younger demographic with his new channel, Felipe Neto Joga, while continuing to create lists and entertainment content on his main channel, which has 19.3 million subscribers as of March 2026.
The estimated daily revenue for Netos main channel ranges from $784 to $2,240, according to available data.

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Felipe Neto, Brazil’s biggest individual YouTuber with 47 million subscribers and also an entrepreneur, announced last week that he’s shifting his focus to video game content. This move is similar to that of other industry giants like Brksedu, who recently separated his gaming channel from his main channel. Neto stated that he made this decision during a trip to Portugal while considering the type of content he wants to create with his company, Netolab, by 2026. On his main channel, Neto plans to continue creating lists and entertainment content, explaining that he wants to distance himself from his current audience, which is predominantly female and aging, in order to target a younger demographic through his new channel, Felipe Neto Joga. As of March 13, 2026, Felipe Neto’s main channel had 19.3 million subscribers and 3.41 billion views. Between February 1 and March 12, 2026, the channel’s estimated daily revenue ranged from $784 to $2,240, according to available data. Additional daily and weekly data included views, subscribers, video views, subscriber and viewer growth, and total growth over the 29-day period.

Felipe Neto Revamps Entertainment Approach, Dives Deeper into Video Games with Growing Subscribers Count

In comparison, Brksedu, who focuses more on gaming content, has 9.9 million subscribers on his main channel (featuring edited videos) and 121,000 on his Jogatina channel, while Neto’s gameplay channel currently has three videos and 217,000 subscribers. Throughout his career, Felipe Neto has gone through many phases, from creating content for children to engaging in anti-Bolsonaro political activism and pro-Lula advocacy on X (formerly Twitter), as well as partnering with the Instituto Conhecimento Liberta (ICL). Now, he is returning to entertainment, with a particular emphasis on video games. Disclaimer: This text does not necessarily reflect the opinion of Portal Uai.

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