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Australian Kids' Show Bluey Overtakes Stranger Things as Most-Watched Series of 2025

In 2025, an Australian children's show named Bluey, with short episodes of 7 to 10 minutes, surprisingly outperformed Stranger Things on streaming services, accumulating a staggering 45.2 billion viewing minutes.

Bruno Pferd · 2 min read

Bluey Eclipses All Series in Streaming Minutes, Outperforming Stranger Things and Adult Dramas in 2025

By 2025, the Australian children's show Bluey had become the most-streamed series overall, surpassing even the global hit Stranger Things. Nielsen data indicated that Bluey accumulated approximately 45.2 billion viewing minutes that year, outperforming all other shows, including adult dramas. Each episode's short, 7–10 minute runtime facilitates repeat viewing, especially among young audiences. While Bluey achieved the highest total viewing minutes, Stranger Things remained Netflix's most-watched original series, with nearly 40 billion minutes viewed. The format of shorter shows like Bluey enables viewers to easily accumulate millions of viewing minutes.

In Case You Missed It

From nostalgic adventures to gaming buzz and streaming trends, we've got it all covered here at Players for Life! First up, Sophie Laurent takes us on a delightful trip back to Hawkins with her recent exploration into Netflix's animated spin-off, Stranger Things: Tales from '85. In her insightful piece, "First Trailer Unveiled for Stranger Things Continuation" First Trailer Unveiled for Stranger Things Continuation, she dives into the latest trailer for this visually stunning series set between seasons two and three, which promises to keep the spirit of our favorite characters alive with its distinct 80s animation style. Mark your calendars for April 23rd! But that's not all! Jonathan Dubinski brings us the latest on Rockstar's upcoming blockbuster in his recent article, "GTA 6 Won't Arrive in 2027" GTA 6 Won't Arrive in 2027. Published on February 4th, this insightful piece explores Take-Two Interactive's confidence in GTA 6's November 19, 2026 release date and the potential impact it could have on the gaming world. It's a must-read for all you Grand Theft Auto fans out there! And speaking of must-reads, if you're intrigued by the latest trends in our streaming obsession, then don't miss Jonathan Dubinski's recent piece, "Bluey Tops Streaming Views for Second Consecutive Year" (published January 29th). In this article, he delves into Nielsen's Artemy Awards to reveal that Bluey on Disney+ reigned supreme with an astonishing 45.2 billion minutes watched in 2025. From Stranger Things to Gunsmoke, click here Bluey Tops Streaming Views for Second Consecutive Year to explore the full list of winners and lose yourself in some serious streaming stats!

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Series info

Official Name
Bluey Cookalongs
Brief Summary
Australian families in their kitchens, creating delicious memories with kid-safe knives, family recipes, and giggles. These cooking adventures celebrate the joy of making, sharing, and failing together.
Released
October 3, 2025
Genre
Kids, Family
Countries of Origin
AU
Number of episodes
10
Number of seasons
1

Where to buy

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