Key Takeaways
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- The Nintendo Switch 2 was the top-selling console in October, driving a 36% increase in consumer spending compared to the same period last year.
- Sales of the Switch 2 offset declines for other consoles like the original Switch, Xbox Series, and PlayStation 5.
- Asus handheld devices saw a surge in popularity with sales increasing 4.8 times over in October.
- Battlefield 6 became the best-selling game of the year for PC and Xbox, and achieved the highest single-month revenue of any title since 2022. Pokémon Legends: ZA was the best-selling physical game launch of the year.
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Top-Performing Nintendo Switch 2 Fuels US Console Market Boom in October
In the United States, the Nintendo Switch 2 was the top-selling console in October, driving consumer spending on consoles, games, digital content, and accessories to $351 million—a 36% increase from the previous year. Switch 2 sales reached 328,000 units, offsetting declines of 52% for the original Switch, 37% for the Xbox Series, and 22% for the PlayStation 5. The Switch 2 outsold the PlayStation 4 by 3% and the original Switch by 68%. October also saw a surge in popularity for Asus handheld devices, with sales increasing 4.8 times over. The company has also expanded its product line to include Xbox accessories. Turning to gaming software, Battlefield 6 became the best-selling game of the year for PC and Xbox, while securing second place on PlayStation behind NBA 2K26. The game achieved the highest single-month revenue of any title since 2022. Pokémon Legends: ZA was the best-selling physical game launch of the year. Ghost of Yotei ranked third in October and tenth among the year’s best-selling games overall, also achieving third place among PlayStation 5 and PlayStation 4 titles.
US Console Market Shifts and Growth in October Highlights Dynamic Sales Month
These figures highlight a dynamic month for console and game sales, with notable shifts in consumer preferences and significant growth in specific segments.
In Case You Missed It
In our gaming news roundup today, let’s start with Bruno Pferd, our resident retro gaming expert, who just published a thrilling preview of Dragon Quest VII Reimagined. In his latest post, “Videos Showcase 15 Minutes of Dragon Quest VII Reimagined Gameplay” (), Bruno takes us through Square Enix’s recent gameplay reveals, highlighting new mechanics like the secondary profession system and a revamped menu interface. Meanwhile, Carlos Mendoza has been kicking goals with his latest article, “Soccer Shines in Every Form, Even in a JRPG” (), exploring the resurgence of Inazuma Eleven: Victory Road and its impact on the gaming community. Lastly, Jonathan Dubinski reports that LEGO is revving up its engines in Formula 1! Just last month, they announced an enhanced partnership with the F1 Academy, complete with a real racing team and car designed by LEGO’s own team. Read all about Dutch driver Esmee Kosterman, the upcoming LEGO Racing Team set, and their plans to attract younger audiences in Jonathan’s article, “LEGO Deepens Presence in F1” ().
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