Key Takeaways
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- Lower demand for ultralight designs: The launch of the iPhone 17 Air, Apples attempt at an ultralight phone, has seen lower-than-expected consumer interest, indicating that consumers may prefer traditional or foldable designs over ultralight models.
- Shift in focus to Pro and standard models: In response to the lackluster sales of the iPhone 17 Air, Apple is adjusting production numbers by reducing the number of iPhone 17 Air units while increasing the production of the iPhone 17 Pro and Pro Max models, which have seen higher sales.
- Importance of competitive features: The success of the standard iPhone 17 can be attributed to its improved screen, increased storage, and new front camera, all offered at a comparable price point. These features seem to be more appealing to consumers than a focus on weight reduction.
- Potential lessons for future foldable and ultrathin phones: Despite the struggles of the iPhone 17 Air, Apple may still gain valuable insights from its release that could inform the development of future foldable and superthin phones. These insights could help optimize design choices and feature offerings to better meet consumer preferences.
Our favorite Goodies
Ultralight iPhone 17 Air Struggles Amidst Increased Focus on Pro and Standard Models
Launched in September, the iPhone 17 Air, Apple’s anticipated venture into ultralight design, has seen lower-than-projected consumer demand. Nikkei Asia reports that this has led to a significant reduction in planned production. Although initial sales in China were strong, Keybanc Capital Markets surveys indicate that interest in the iPhone 17 Air has waned across Asia and other markets. The survey of over 2,000 iPhone users revealed minimal interest in the ultrathin model, with most preferring classic or foldable designs. In response, Apple is shifting its focus to the more popular iPhone 17 Pro and Pro Max models. Mizuho Securities projects that Apple will cut iPhone 17 Air production by one million units while increasing production of the standard iPhone 17 by two million units. The standard iPhone 17 has seen a 14% increase in sales over last year’s model in the U.S. and China, driven by its improved screen, increased storage, and new front camera—all offered at a comparable price. The iPhone 17 Pro Max also continues to perform well, with many U.S. customers upgrading from older models despite its higher price point. This mirrors Samsung’s reaction to the underperforming Galaxy S25 Edge.
Innovative Lessons from iPhone 17 Air’s Sales Struggles for Future Foldable and Ultrathin Phones
While the iPhone 17 Air has not met initial sales goals, Apple may still gain valuable insights from its release that inform the future development of foldable and superthin phones.
In Case You Missed It
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