Key Takeaways
Created with AI - we're still experimenting, so apologies if it misses the mark
- Krafton is prioritizing AI for game development and operations, investing $69 million in powerful GPU systems and an additional $20 million in AI tools for employees from 2026.
- The company plans to reorganize teams and workflows to align with its AI-first approach, aiming to have AI handle routine tasks and free up employees for creative projects.
- Kraftons focus on AI is a response to the growing trend in the gaming industry, but it also raises concerns about creativity and job security.
- The goal of Kraftons AI-first strategy is to establish leadership within the gaming sector in terms of artificial intelligence implementation.
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Krafton Embraces AI-First Strategy for Game Development and Operations
Krafton, the South Korean company behind PUBG and Subnautica, is preparing to transform its operations with a focus on artificial intelligence. CEO Kim Changhan stated that the company will place AI at the core of its activities, from game development to daily management. To support this transformation, Krafton plans to invest approximately $69 million in powerful GPU systems designed for complex tasks. Starting in 2026, the company will allocate an additional $20 million to ensure employees have access to AI tools for daily use. Krafton also intends to reorganize teams and workflows to align with its AI-first approach. Kim Changhan explained that the goal is for AI to handle routine tasks, freeing up employees to concentrate on more creative projects. Artificial intelligence is gaining traction within the gaming industry, with many studios already implementing it to accelerate development. However, this trend also raises concerns, particularly regarding the impact on creativity and job security. A recent survey indicates that nearly half of game creators are worried about the increasing role of AI in the industry, a sentiment that adds context to Krafton’s ambitious undertaking.
AI-Driven Krafton Aspires for Gaming Sector Leadership in Artificial Intelligence
With these strategic investments and organizational changes, Krafton aims to be a leader in AI implementation within the gaming sector.
In Case You Missed It
In an exciting whirlwind of collaborations and updates, PUBG Mobile has been treating fans to thrilling events! First off, Marcus Thompson dives into the spine-chilling details of PUBG Mobile’s latest collaboration with Dying Light: The Beast, running until November 4th. Head over there now PUBG Mobile Receives Collaboration with Dying Light: The Beast to discover how you can unlock unique items and participate in themed events featuring new zombie types like Biters, Virals, and Carriers invading Castor Woods across Livik and Erangel maps. If speed is more your style, Marcus also explores the high-speed action brought by Sonic The Hedgehog to PUBG Mobile from October 3rd to 30th in his previous post Sonic The Hedgehog Brings High-Speed Action to PUBG Mobile. Meanwhile, Ahmed Hassan dropped a bombshell on the InZoi community with his recent post InZoi: Here’s When the Requested Feature Everyone Wants Will Arrive, Officially Confirmed, revealing that Krafton is finally bringing the much-anticipated multitasking feature to our beloved life sim game by the end of December! It’s a wild ride with so many exciting things happening in gaming!
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