PUBG Creator to Bet Everything on Artificial Intelligence

Krafton Embraces AI-First Strategy for Game Development and Operations

Krafton, the South Korean company behind PUBG and Subnautica, is preparing to transform its operations with a focus on artificial intelligence. CEO Kim Changhan stated that the company will place AI at the core of its activities, from game development to daily management. To support this transformation, Krafton plans to invest approximately $69 million in powerful GPU systems designed for complex tasks. Starting in 2026, the company will allocate an additional $20 million to ensure employees have access to AI tools for daily use. Krafton also intends to reorganize teams and workflows to align with its AI-first approach. Kim Changhan explained that the goal is for AI to handle routine tasks, freeing up employees to concentrate on more creative projects. Artificial intelligence is gaining traction within the gaming industry, with many studios already implementing it to accelerate development. However, this trend also raises concerns, particularly regarding the impact on creativity and job security. A recent survey indicates that nearly half of game creators are worried about the increasing role of AI in the industry, a sentiment that adds context to Krafton's ambitious undertaking.

AI-Driven Krafton Aspires for Gaming Sector Leadership in Artificial Intelligence

With these strategic investments and organizational changes, Krafton aims to be a leader in AI implementation within the gaming sector.

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