LEGO Expands Horizons and Strengthens Gaming Bet

LEGO Broadens Gaming and Entertainment Collaborations for Cross-Generational Play

The LEGO Group is broadening its partnerships with major gaming and entertainment brands, developing sets based on popular franchises like Fortnite, Harry Potter, Super Mario, and One Piece. Designed to engage builders of all ages, these collaborations aim to create memorable, cross-generational family activities.

In Case You Missed It

In an era where physical play and digital entertainment often seem like opposing forces, the LEGO Group's latest global study sheds light on how they can actually complement each other beautifully. In "LEGO Bridges Parents and Children in Digital and Physical Play" (2025-10-20), Sophie Laurent explores how combining video games with traditional building blocks fosters a symbiotic relationship that boosts children's development, with 95% of surveyed parents agreeing on this blend. Meanwhile, Marcus Thompson has just dropped a must-read post titled "Pokémon Pocket: New Rare and Free Cards to Win", published on September 16th, delving into thrilling events happening now within Pokémon Pocket, including exclusive promo cards via Levinard shuffles, rare event tickets redeemable for aesthetic items in the shop, and a chance to win rare cards tied to events. And speaking of epic power-ups, Jonathan Dubinski's latest post from September 13th, 'Mega Chesnaught, Mega Delphox, and Mega Greninja in Pokémon Legends: Z-A', reveals that these formidable new forms, including the rarely seen Mega Raichu, are making a comeback. To unlock them, you'll need to team up with friends in the Z-A Club's Rank events. Don't miss out on these exciting developments – check out Sophie's post here LEGO Bridges Parents and Children in Digital and Physical Play, Marcus' article here Pokemon Pocket: New Rare and Free Cards to Win, and Jonathan's post here Mega Chesnaught, Mega Delphox, and Mega Greninja in Pokémon Legends: Z-A.