Key Takeaways
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- The ROG Xbox Ally and Ally X, revealed during Summer Game Fest 2025, are expected to cost approximately $300 more for Canadian consumers compared to their US counterparts, according to a recent leak suggesting prices of $650 and $1,100 respectively.
- An error on the ASUS Stores website indicated potential prices for the devices: around $700 USD for the ROG Xbox Ally and approximately $1,050 USD for the ROG Xbox Ally X before being quickly removed.
- A well-known leaker, eXtas1s, projects slightly lower starting prices for the devices: $499 for the regular ROG Xbox Ally with the AMD Ryzen Z2-A chip and $799 for the ROG Xbox Ally X with the AMD Ryzen AI Z2 Extreme.
- Both models offer distinct hardware configurations, with the entry-level white ROG Xbox Ally featuring an AMD Ryzen Z2-A processor, 16GB of memory, 512GB of storage, and a 7-inch 720p screen with a 120Hz refresh rate. The more powerful black ROG Xbox Ally X boasts an AMD Ryzen AI Z2 Extreme processor, 24GB of memory, 1TB of storage, and a 7-inch 1080p display with a 120Hz refresh rate.
Leaked ROG Xbox Ally and Ally X Prices in Canada Suggest Higher Costs Compared to US
During Summer Game Fest 2025 last month, the ROG Xbox Ally was announced, marking Microsoft’s entry into the low-cost console market through a partnership with Asus. While technical specifications for the device have been revealed, its official pricing has remained undisclosed. However, a recent leak may have shed light on these figures. A screenshot, initially spotted by the Spanish site 3djuegos and reportedly originating from a localized Google search, circulated on social media. This image displayed prices for two models: the ROG Xbox Ally and the more powerful ROG Xbox Ally X, both integral to the Asus-Microsoft partnership within the Xbox ecosystem. The leak suggested prices of $599 for the ROG Xbox Ally and $899 for the ROG Xbox Ally X. For Canadian consumers, the circulating screenshot also indicated that the ROG Xbox Ally could cost around $650, while the ROG Xbox Ally X might be priced at $1,100. Direct conversions of the alleged US prices (specifically the $599 and $899 figures) suggest Canadian consumers could pay approximately $300 more for these ROG Xbox Ally devices.
Alleged ROG Xbox Ally and Ally X Prices in Canada Suggest Possible Discrepancies with US Counterparts
Further supporting some of these figures, the ASUS Store accidentally listed prices for the devices: 599, which converts to approximately $700 USD, for the ROG Xbox Ally, and 899, which converts to approximately $1,050 USD, for the ROG Xbox Ally X. These listings were quickly removed, suggesting an error. Another well-known leaker, eXtas1s, projects slightly lower starting prices: $499 for the regular ROG Xbox Ally with the AMD Ryzen Z2-A chip and $799 for the ROG Xbox Ally X with the AMD Ryzen AI Z2 Extreme. For context, the existing ROG Ally (non-Xbox branded) typically ranges from $500 to $700 depending on the chip variant, with the Ally X model priced at $900. Both models offer distinct hardware configurations. The entry-level white ROG Xbox Ally features an AMD Ryzen Z2-A processor, 16GB of memory, 512GB of storage, and a 7-inch 720p screen with a 120Hz refresh rate. In contrast, the more powerful black ROG Xbox Ally X boasts an AMD Ryzen AI Z2 Extreme processor, 24GB of memory, 1TB of storage, and a 7-inch 1080p display with a 120Hz refresh rate.
Leaked Prices Suggest Potential Cost Differences for Microsoft and Asus Handheld Consoles
As official pricing details have yet to be confirmed, these leaked figures provide an early glimpse into the potential cost of Microsoft and Asus’s new handheld consoles.
In Case You Missed It
For gamers on the lookout for the latest portable gaming console, Carlos Mendoza’s recent post, “Asus May Have Accidentally Leaked Prices of Xbox Portable Consoles,” delves into some intriguing pricing details that were recently uncovered. Published on July 14, 2025, this article sheds light on the rumored European retail prices for the Asus ROG Ally and its premium counterpart, the ROG Ally X. Curious to know more about these upcoming devices? Head over to our post Asus May Have Accidentally Leaked Prices of Xbox Portable Consoles for all the details! For those interested in the future trajectory of gaming giants like Microsoft, don’t miss Laura Fryer’s insightful piece titled “Xbox Hardware is Dead,” Says Former Microsoft Executive (June 30, 2025), penned by Jonathan Dubinski. Fryer, a seasoned industry veteran with deep roots at Xbox, delves into her concerns about the company’s shift away from hardware manufacturing and towards subscription-based models like Game Pass. This thought-provoking post raises important questions about Xbox’s long-term strategy and brand sustainability. Dive in for a closer look at what this could mean for gamers everywhere: Xbox Hardware is Dead,” Says Former Microsoft Executive. If you’re a fan of on-the-go gaming and are eager to learn about the latest innovations in portable gaming technology, make sure to check out “ROG Xbox Ally: The First Official Portable Xbox” by Bruno Pferd (published on June 9, 2025). This exciting new device from Asus, now officially backed by Microsoft, promises to bring Windows games to life with its powerful specs and sleek design. From the basic ROG Xbox Ally to the powerhouse ROG Xbox Ally X, there’s something for every gaming enthusiast. Head over to our blog post ROG Xbox Ally: The First Official Portable Xbox to learn more about this groundbreaking gadget!
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Links to external sources for further reading
- Expensive, of course, but pretty in line with the current ROG Ally and Ally Xhttps://www.tweaktown.com/news/106391/asus-accidentally-leaked-the-prices-for-xbox-ally-and/index.html
- If the leaks are true, ROG Xbox Ally’s price could be anything but an allyhttps://www.digitaltrends.com/gaming/if-the-leaks-are-true-rog-xbox-allys-price-could-be-anything-but-an-ally/
- ROG Xbox Ally gaming handheld prices leak, and your wallet might weephttps://www.tomsguide.com/gaming/handheld-gaming/rog-xbox-ally-and-ally-x-prices-leak-prepare-for-a-premium-cost
- The Xbox Ally and Xbox Ally X prices may have leaked — and if true, it's not as bad as I thoughthttps://www.windowscentral.com/gaming/xbox/the-xbox-ally-and-xbox-ally-x-prices-may-have-leaked
- Analysis: Could the Xbox Ally and Xbox Ally X hit $599 and $899 in the US?https://www.windowscentral.com/gaming/xbox/the-xbox-ally-and-xbox-ally-x-prices-may-have-leaked