Asus May Have Accidentally Leaked Prices of Xbox Portable Consoles

Leaked ASUS ROG Ally Prices Suggest Higher-End Pricing Strategy for Xbox Portable Consoles

Spanish site 3djuegos, Pure Xbox, and Wccftech reported that prices for ASUS's new portable console, the ROG Ally (also referred to as ROG Xbox Ally and codenamed Kennan), were leaked for the European market. These prices reportedly appeared in Google Shopping listings and on the ASUS Store. According to these sources, the base model of the ROG Ally is priced at €599, while the more advanced ROG Ally X will sell for €899. These upcoming handheld devices will feature AMD's latest processors, including the powerful Ryzen Z2 Extreme chip for the top-tier model and a less powerful Z2 A processor option. They will run a heavily customized version of Windows 11, integrated with a new Xbox app designed to enhance multitasking and other system features through a controller-friendly interface. For context, competitor devices and earlier ASUS models are priced as follows: The Lenovo Legion Go S, which runs on SteamOS and features a Ryzen Z2 Go chip, starts at €549. A device featuring the Ryzen Z1 Extreme is priced at €829. The MSI Claw 8 AI, equipped with an Intel Core Ultra 7 258V chip, starts at €899.

ASUS ROG Ally Pricing Suggests Higher-End Rates for Portable Consoles

Earlier ASUS models, the ROG Ally, were priced at €699, with the ROG Ally X at €799.

In Case You Missed It

For all you Xbox enthusiasts out there, Marcus Thompson delved into the future of gaming with his post "Xbox Portable: Microsoft Confirms Console, A Bet on Future for Brand?" published on November 13th. He discusses how Microsoft is gearing up to enter the portable gaming market with its new Xbox Portable device, which promises to be a significant player in the evolving landscape of mobile gaming. With an eye on market trends and competitors like the Nintendo Switch 2 and Asus ROG Ally, this strategic move signals Microsoft’s intent to bolster its brand through diverse hardware offerings and robust streaming services. If you're interested in the latest developments and critiques within the video game industry, be sure to check out "International Games Site Journalist Points Out Issue in Industry: The Old Capitalism" by Bruno Pferd (2025-07-06). This thought-provoking piece delves into how major companies like Microsoft and Sony are navigating profit-driven decisions that impact both employees and consumers. From layoffs at Xbox to price hikes at PlayStation, Vitor Conceição uncovers the complex dynamics shaping our favorite gaming experiences. For those interested in the evolving landscape of gaming technology and Microsoft's strategic shifts, be sure to check out "Veteran Microsoft Executive Claims 'Xbox Hardware is Dead'" by Jonathan Dubinski (June 30, 2025). Laura Fryer, a former Xbox insider turned YouTube content creator, delves into her perspective on Microsoft’s apparent move away from hardware production towards software and cloud gaming services. With insights into recent partnerships and the diminishing presence of Xbox consoles in retail stores, this post raises important questions about Microsoft's future direction and its impact on gamers worldwide. Curious about how these developments could shape the future of your favorite console or interested in deeper industry trends? Check out Marcus's insights Xbox Portable: Microsoft Confirms Console, A Bet on Future for Brand? and dive into Vitor Conceição’s analysis International Games Site Journalist Points Out Issue in Industry: The Old Capitalism as well as Laura Fryer's discussion at Veteran Microsoft Executive Claims 'Xbox Hardware is Dead'.

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