M3GAN 2.0 bombed in theaters last week, falling well short of expectations and prompting some to declare it a flop. The film’s creators are frankly perplexed, stating they believed M3GAN would achieve the same level of popularity as Superman, but that clearly wasn’t the case. Jason Blum, director of the film and owner of Blumhouse Productions, explained: “Everyone thought M3GAN was a superhero. We believed we could do anything with her – change genres, release her during the summer, give her a makeover, or even transform her from a villain into a sweetheart.” Blum admits they might have overestimated the extent of M3GAN’s appeal, noting that the shift from horror to action and sci-fi genres is one of the reasons cited for the disappointing results. Creating sequels requires treading a fine line: if a film is too similar to its predecessor, audiences will accuse creators of merely copying, but if it diverges too drastically, they’ll complain that it fails to continue the story. M3GAN 2.0 grossed nearly 20 million at the box office, a stark contrast to the 45 million the first film earned during the same period.