Key Takeaways
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- The ROG Ally devices from Asus, including the Xbox ROG Ally and Xbox ROG Ally X, have seen strong demand and exceeded sales projections, with projected earnings between €82 million and €138 million by 2025.
- The popularity of these premium handheld gaming devices suggests a significant consumer interest in on-the-go gaming, as demonstrated by the success of other portable gaming devices like the Nintendo Switch and Steam Deck.
- Asus is surprised by the high demand for their ROG Ally devices and plans to increase production to meet this demand.
- The market segment for portable gaming is rapidly expanding, and Asus aims to establish a strong presence in this growing market.
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Strong Demand Drives ROG Ally Sales Past Projected Earnings (€82-€138M by 2025)
During their latest financial report, Asus commented on the performance of their ROG Ally devices, including the Xbox ROG Ally (€599) and Xbox ROG Ally X (€899) models released in October. Sales exceeded expectations, and Asus projects earnings between €82 million and €138 million from these devices by the end of 2025. These earnings do not represent total revenue, as Asus shares some profits with Microsoft on two models. The strong demand for ROG Ally devices indicates significant consumer interest in premium handheld gaming. Surprised by the popularity, Asus plans to increase production. The success of other portable gaming devices, like the Nintendo Switch and Steam Deck, demonstrates the potential for on-the-go gaming, albeit often with some performance or graphical compromises. This market segment is rapidly expanding, and Asus aims to establish a strong presence.
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