Key Takeaways
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- Rumors of Xbox game sales discontinuation in Target and Walmart were unfounded.
- Major Nelson confirmed Xbox products are readily available in Target stores.
- Microsoft clarified any adjustments to Xbox display areas in some stores are due to the increasing popularity of digital formats, not a decrease in retail presence.
- Microsoft affirmed its continued commitment to maintaining its retail presence across U.S. stores.
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Microsoft Confirms Commitment to US Retail Presence for Xbox Products amid Speculation
Over the past weekend, reports from individuals claiming to be employees at Target and Walmart stores sparked rumors that these retailers were preparing to discontinue Xbox game sales, which would significantly reduce the brand’s retail presence. These rumors gained traction after an image circulated online, showing a nearly empty Xbox section at a Target store, attributed to reduced stock. Additionally, one report cited a store manager who believed Target intended to cease selling all Xbox products to repurpose the shelf space for other items. Despite the circulating speculation, neither Target nor Walmart issued official statements regarding these claims. However, Major Nelson, a prominent Xbox figure, stated he found Xbox products readily available in Target stores and had heard no plans for any such discontinuations. Microsoft subsequently addressed the speculation, confirming to Windows Central that Target, Walmart, and other retailers remain committed partners for Xbox consoles, accessories, and games. The company clarified that any adjustments to Xbox display areas in some stores reflect the increasing popularity of digital formats. Costco’s prior decision to discontinue physical media sales fueled concerns about a wider trend. Nonetheless, Microsoft affirmed its continued commitment to maintaining its retail presence across U.S. stores.
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