Netflix Utilized AI in Its Post-Apocalyptic Series Loved by Hideo Kojima
Ahmed Hassan 
Key Takeaways
Created with AI - we're still experimenting, so apologies if it misses the mark
- AI-powered visual effects are being utilized by Netflix in its production methods, with The Eternaut serving as the first series to adopt this approach.
- This technology significantly accelerates production, specifically completing certain sequences ten times faster than traditional techniques.
- The integration of generative AI not only offers cost savings but also enhances efficiency across previsualization, planning, and visual effects production.
- Netflix aims to continue exploring these technological tools and intends to use them not just for content creation but also to enhance its recommendation systems, potentially setting a trend for future productions.
AI-Powered Visual Effects in Netflix’s The Eternaut Accelerate Content Creation and Enhance Recommendations
Netflix is incorporating AI technology into its production methods for visual effects. The first series to utilize this approach is The Eternaut, based on a classic Argentine science fiction novel, where AI tools created scenes, such as the collapsing buildings in Buenos Aires. According to Netflix Co-CEO Ted Sarandos, this method significantly accelerated production, completing specific sequences ten times faster than with traditional techniques. This technology not only offers cost savings but also enhances efficiency across previsualization, planning, and visual effects production. Netflix Co-CEO Gregory Peters stated that the company plans to continue exploring these technological tools. Netflix’s objective is not only to accelerate content creation but also to enhance its recommendation systems. The Eternaut marks the first project to integrate generative AI technology in both production and recommendation areas, an application the company views as a potentially significant trend for future productions.
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About the Author
Bruno Pferd 
Sophie Laurent 
