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Dakota Johnson Stars in Calvin Klein Campaign

Dakota Johnson, fresh from her Fifty Shades fame, poses semi-nude for Calvin Klein's latest campaign, capturing authenticity and a hint of '90s vibe in her Topanga home while promoting their new baggy jean collection.

Carlos Mendoza · 2 min read

Dakota Johnson is the face of Calvin Klein's new ad campaign, appearing in the brand's jeans, sometimes seminude. The campaign, photographed by Gordon Von Steiner at a residence in Topanga, California, has generated considerable buzz on Instagram and other social media platforms. The images present Johnson in relaxed, intimate settings. For Calvin Klein's Spring 2026 campaign, Johnson models the brand's Ultralight underwear and 90s denim collections. The collection celebrates jeans inspired by the 1990s, featuring three primary styles: the Archive High-Rise Slim (high-waisted and straight-legged), the Relaxed Trucker (with a vintage vibe), and the Baggy Jean, which Johnson has described as her personal favorite. In campaign images, Johnson is shown sitting on a piano and lounging poolside, sometimes with a book in hand. One photo features her wearing only jeans and a belt, and others highlight her tattoos. The campaign maintains Calvin Klein's signature minimalist aesthetic through black and white and earthy tones. According to reports, Johnson found the shoot enjoyable and respectful.

Calvin Klein's 90s-Inspired Denim Campaign Starring Dakota Johnson Unveiled - Intimate Home Shoot and Behind-the-Scenes Glance

Calvin Klein previewed the campaign on social media before its official launch on Monday, and Johnson walked in the brand's Fall 2026 runway show during New York Fashion Week last month. The campaign video, also released on Monday, depicts Johnson relaxing at home in various Calvin Klein outfits. A 15-second ad combines Calvin Klein's signature sensuality with Johnson's cool, authentic personality, using intimate close-ups and candid moments. Exclusive behind-the-scenes photos from the shoot are also available. Source: Calvin Klein's Instagram account (Calvinklein), with additional details from Exame (via Portal Uai). The campaign captures the essence of the 90s-inspired denim collection while showcasing Johnson's natural style.

In Case You Missed It

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