Take-Two Takes First Steps for GTA 6 Hype

Grand Theft Auto VI Marketing Kicks Off in Summer 2024 Amid Record-Breaking Sales of GTA V

Take-Two Interactive has announced that marketing for Grand Theft Auto VI will begin in the summer of 2024, ahead of its scheduled release on November 19, 2026. The campaign will likely reveal the first official details about the game and its new features through teasers and videos. Meanwhile, Grand Theft Auto V continues to break records, with over 225 million copies sold—nearly half the total sales for the entire series since 1997. A 27% revenue increase for Grand Theft Auto Online last quarter significantly boosted Take-Two's overall revenue to $1.76 billion, surpassing their projected $1.6 billion. The release of Grand Theft Auto VI is approaching as Grand Theft Auto V continues its global success.

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