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Netflix Aims to Utilize AI for Subtitle Localization

by Ahmed Hassan

Key Takeaways

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  • Netflix has significantly grown its global reach, boasting over 325 million paying subscribers and approximately one billion viewers.
  • To enhance user experience further, Netflix is collaborating with Japanese studio MAPPA to improve subtitle localization.
  • The company is also investing in artificial intelligence for personalized advertisements based on viewer preferences and streamlining the process of subtitle localization to increase content accessibility worldwide.
  • Soon, viewers worldwide will benefit from AI-localized subtitles for a more seamless viewing experience.

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Netflix Amplifies Global Reach with AI Investments and MAPPA Collaboration for Enhanced Subtitle Localization

Netflix’s latest financial report reveals substantial growth, with over 325 million paying subscribers and approximately one billion viewers. Netflix users streamed over 96 million hours of programming in the second half of last year alone. In related efforts to enhance user experience and expand global reach, the company is collaborating with Japanese studio MAPPA and investing in artificial intelligence. These AI investments include testing new tools for personalized advertisements based on viewers’ favorite shows, and streamlining subtitle localization to broaden content accessibility worldwide. Soon, viewers globally will be able to enjoy shows with AI-localized subtitles.

In Case You Missed It

Intrigued by recent tech happenings? Dive into Ahmed Hassan’s exploration of Sony’s strategic partnership with Chinese electronics giant TCL for their Bravia TV line in ‘Did Chinese Brand TCL Acquire Sony’s Bravia TVs? Here’s Everything Explained!’ Did Chinese Brand TCL Acquire Sony’s Bravia TVs? Here’s Everything Explained!. Then, stick around for Bruno Pferd’s insightful piece from earlier this month, ‘Netflix Bets Big on Anime’, where he delves into the powerhouse partnership between Netflix and renowned Japanese animation studio MAPPA. Discover their plans to co-produce new anime projects and launch upcoming series worldwide – a treat for fans of Jujutsu Kaisen, Chainsaw Man, and more! Netflix Bets Big on Anime. And speaking of cinematic milestones, Marcus Thompson’s latest piece on Players for Life is a must-read. In ‘New Massive Film on Netflix is a Huge Success’ New Massive Film on Netflix is a Huge Success, he dives into the astronomical success of ‘The Rip’, starring Ben Affleck and Matt Damon, which has broken records with over 40 million views in its first three days!

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