Key Takeaways
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- Activision is altering its Call of Duty release strategy to prevent market oversaturation, with a commitment to deliver a unique experience each year.
- The company will no longer release Modern Warfare and Black Ops titles in consecutive years, aiming to avoid back-to-back releases.
- A free trial for Call of Duty: Black Ops 7 is being offered to encourage player feedback and guide seasonal support.
- Activision is looking forward to future innovations in Call of Duty, promising surprises that will shake up the franchise and genre.
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Activision Alters Call of Duty Release Strategy to Avoid Market Oversaturation
Activision is adjusting its Call of Duty release strategy, addressing concerns about market saturation following the lukewarm reception to Call of Duty: Black Ops Cold War Season Six Reloaded, which the publisher admits “didn’t live up to expectations.” Although Activision plans to continue annual releases, the company intends to internally restructure its studio system to prevent oversaturation. The standard cycle involves three studios—Infinity Ward for Modern Warfare, Treyarch and Raven Software for Black Ops, and Sledgehammer Games for other projects—each operating on a three-year development timeline. However, this system was disrupted when Treyarch and Raven had to develop Black Ops 7 less than a year after Black Ops 6 in 2024. Consequently, Activision will no longer release Modern Warfare and Black Ops titles in consecutive years. The changes follow the disappointing launch of Black Ops 7, which received user scores of 1.6/10 and critic scores of 67/100. Despite this, Activision has stated that it is committed to delivering “an absolutely unique experience each year.” In a message to the community, the Call of Duty team expressed gratitude for player feedback and acknowledged shortcomings:
Reevaluating Black Ops 7 to Exceed Expectations: A Spiritual Successor to Black Ops 2 – Free Trial Available
> First off, big thanks to all of you for your feedback lately. We’re only here cause of you guys, our passionate community always pushing us to do better. Some of ya might feel we didn’t quite hit the mark though, and we hear ya loud and clear. We know what you expect from us, and trust that we’ll not just meet but exceed those expectations going forward. Now, onto Black Ops 7—our goal was to make it a spiritual successor to Black Ops 2, and our studios really put their hearts into it. But hey, actions speak louder than words, so how about you give it a play and judge for yourself! To encourage players to form their own opinions, Activision is offering a free trial of Black Ops 7:
Free Trial and Double XP Weekend for Black Ops 7 Multiplayer & Zombies Modes
> Next week, we’re opening our doors wide for everyone to try out Black Ops 7’s Multiplayer and Zombies modes for free. And just to sweeten the deal, there’ll be a Double XP weekend too! We want you all to dive in headfirst and make your own call on the game. Your feedback is super important to us, it’ll guide our seasonal support and shape those updates coming your way. Season 01’s got more going on than ever before—it’s our biggest live season yet. We’re not stopping until Black Ops 7 is right up there with the best in the series. The team also reiterated their commitment to avoiding back-to-back releases of Modern Warfare and Black Ops: > Big news: we won’t be releasing back-to-back Modern Warfare or Black Ops titles anymore. We’re shaking things up to make sure each year brings something totally unique and not just the same old, same old. Stay tuned for more on that when the time’s right! Activision concluded optimistically:
Preparing for a Revolution in Call of Duty: Innovations Ahead with Surprises in Store
> Our future looks great for Call of Duty! We’re super confident that our best days are still ahead with the awesome talent we’ve got working on it. We’re busy getting ready for the next big thing in CoD, and you can expect all your faves plus some surprises that’ll shake up the franchise and genre. Can’t wait to have you join us, hear what you think, and grow together! These adjustments suggest a potential shift in the future of Call of Duty, as Activision seeks to balance its annual release schedule with the need for innovation and positive player reception.
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