AI Will Never Make a GTA," Asserts Take Two CEO

Take-Two CEO Skeptical of AI's Value in Game Development and Marketing for GTA VI

Despite the growing trend of integrating AI in gaming, Take-Two Interactive CEO Strauss Zelnick has expressed strong reservations about its value. In a recent CNBC interview, Zelnick discussed Take-Two's stance on AI, particularly regarding Grand Theft Auto VI (GTA VI), one of the most anticipated games currently in development. Zelnick stated he would reject any proposal to use generative AI for GTA VI's marketing, believing it would yield uninspired results. He understands that current AI technology, even at its most advanced, is limited by its reliance on existing content and inability to truly innovate—meaning it could not independently create a game like Grand Theft Auto. Zelnick has consistently held this view, even as other companies have embraced AI. To date, Take-Two has not used AI in its game development, and Zelnick appears committed to maintaining this approach, as he anticipates that AI-driven marketing strategies would produce lackluster results.

In Case You Missed It

In other gaming news, we've been keeping a keen eye on the evolution of our favorite franchises. If you're as excited about Halo's cross-platform leap as we are, don't miss Bruno Pferd's insightful piece from earlier this month: "Halo Comes to PlayStation: The End of an Era, the Beginning of Another" Halo Comes to PlayStation: The End of an Era, the Beginning of Another, How Did We Get Here?. Published on October 27th, it delves into the significance of Halo Campaign Evolved's release on PS5 and PC, marking a monumental shift in console exclusivity. Just as we were pondering how gaming history could have unfolded differently, Marcus Thompson dropped a bombshell with his latest post from 2025, "Wachowski Siblings Wanted Kojima to Make a Matrix Game, but Konami Said No" Wachowski Siblings Wanted Kojima to Make a Matrix Game, but Konami Said No. Published on October 29th, this article uncovers an intriguing missed opportunity in gaming history. Thompson reveals how the Wachowskis attempted to collaborate with Hideo Kojima on a Matrix game, only to be shut down by Konami's then-CEO. But hold onto your seats, because just when we thought that was the end of the story, Carlos Mendoza comes along with 'Kojima States He Never Knew of Matrix Game Proposal, Admits He Might Have Accepted It' Kojima States He Never Knew of Matrix Game Proposal, Admits He Might Have Accepted It. Published on the same day as Thompson's piece, Mendoza offers a fascinating tale of what could have been, with Kojima himself weighing in on this captivating piece of gaming history.