iPhone Air Struggling, Analysts Report

iPhone Air Sales Slump, Apple Alters 2025 Production Amid Rising Pro and Max Demand

In September, Apple launched its new superthin iPhone Air. The device has not resonated with consumers, failing to impress both critics and buyers. Consequently, Apple has reduced its 2025 production plans for the iPhone Air by one million units. In contrast, sales of the iPhone 17 Pro and Max models are significantly outperforming last year's predecessors. Similarly, Samsung has canceled its planned Galaxy S26 Edge following disappointing sales of the S25 Edge model. These developments suggest neither tech giant anticipated superthin smartphones would become a major market trend.

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