Apple ‘Kills’ iPhone 15, Offers Discount on iPhone 16 in Brazil

by Marcus Thompson September 9, 2025

written by Marcus Thompson September 9, 2025

Key Takeaways

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Apple has lowered the price of iPhone 16 models in Brazil after launching the iPhone 17 series.
The iPhone 15 and its Plus models have been discontinued by Apple, leaving only the iPhone 16 (128GB) and iPhone 16 Plus (256GB) as official offerings in Brazil.
The price reduction for the iPhone 16 amounts to a 12.8% decrease on the 128GB model, now priced at R6,999, and a 9.7% discount on the 256GB iPhone 16 Plus, bringing its cost down to R9,299.
Remaining stocks of older iPhone 15 models and other iPhone 16 storage configurations may still be available through retailers or mobile operators.

Price Drop for iPhone 16 in Brazil amid iPhone 17 Launch, Discontinuation of iPhone 15 Models

Apple has reduced prices for the iPhone 16 in Brazil following the unveiling of the new iPhone 17 generation last Tuesday. Concurrently, Apple has discontinued the iPhone 15 and its Plus models. In Brazil, Apple’s official lineup now features only the iPhone 16 with 128GB and the iPhone 16 Plus with 256GB. Apple reduced the price of the 128GB iPhone 16 by 12.8%, an R1,000 discount, making it R6,999, down from R7,799. The 256GB iPhone 16 Plus also saw a 9.7% reduction, an R1,000 discount, bringing its price from R10,299 to R9,299. The iPhone 16e has not received an official price cut and remains available at R5,799. However, older stock of the discontinued iPhone 15 models and other iPhone 16 storage configurations may still be found through retailers or mobile operators, according to G1.

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