My Face Was Stolen to Promote 'The First Descendant'," Complains Streamer

Streamer's AI-Generated Doppelganger Sparks Controversy over Game Promotion

The community surrounding The First Descendants is currently abuzz, not due to in-game developments or company initiatives, but because of recent promotional activities on social media platforms. Over the weekend, TikTok advertisements featuring streamers promoting the game appeared on The First Descendants' official account. Subsequently, Reddit user iHardlyTriHard posted a montage of these videos, suggesting they were AI-generated. Further escalating the situation, DanieltheDemon, a streamer featured in the ads, stated via VGC that his voice did not match what was heard in the videos. He denied any involvement in the promotional campaign, specifically accusing AI of mimicking his likeness in a video where he appeared to say things he never uttered. Amidst the growing controversy, Nexon issued a statement explaining that the ads were user-submitted as part of a TikTok Creative Challenge, an official monetization program. Nexon admitted TikTok approved the advertisements after they bypassed copyright checks. However, the company acknowledged that the circumstances surrounding the creation of some videos appeared questionable. The publisher stated it is now investigating the matter with TikTok to clarify the situation. Nexon apologized for the incident and committed to providing further updates to the community once more information from their investigation becomes available.