My Face Was Stolen to Promote ‘The First Descendant’,” Complains Streamer
Jonathan Dubinski 
Key Takeaways
Created with AI - we're still experimenting, so apologies if it misses the mark
- AI-generated doppelgangers are being used in game promotions, causing controversy.
- The TikTok Creative Challenge allows user-submitted advertisements, some of which may bypass copyright checks and raise questions about their authenticity.
- Nexon, the publisher of The First Descendants, is investigating the situation with TikTok to clarify how AI was used in the creation of the promotional videos.
- Nexon apologized for the incident and committed to providing further updates to the community once more information becomes available.
Streamer’s AI-Generated Doppelganger Sparks Controversy over Game Promotion
The community surrounding The First Descendants is currently abuzz, not due to in-game developments or company initiatives, but because of recent promotional activities on social media platforms. Over the weekend, TikTok advertisements featuring streamers promoting the game appeared on The First Descendants’ official account. Subsequently, Reddit user iHardlyTriHard posted a montage of these videos, suggesting they were AI-generated. Further escalating the situation, DanieltheDemon, a streamer featured in the ads, stated via VGC that his voice did not match what was heard in the videos. He denied any involvement in the promotional campaign, specifically accusing AI of mimicking his likeness in a video where he appeared to say things he never uttered. Amidst the growing controversy, Nexon issued a statement explaining that the ads were user-submitted as part of a TikTok Creative Challenge, an official monetization program. Nexon admitted TikTok approved the advertisements after they bypassed copyright checks. However, the company acknowledged that the circumstances surrounding the creation of some videos appeared questionable. The publisher stated it is now investigating the matter with TikTok to clarify the situation. Nexon apologized for the incident and committed to providing further updates to the community once more information from their investigation becomes available.
About the Author
Sophie Laurent 
Carlos Mendoza 
Ahmed Hassan 
