EA CEO on Game Price Hike: ‘Not Now’
Jonathan Dubinski 
Key Takeaways
Created with AI - we're still experimenting, so apologies if it misses the mark
- EA currently maintains its game prices and does not plan to increase them to $80, unlike other companies like Nintendo and Xbox.
- EA CEO Andrew Wilson believes the current pricing model is fair, offering a range of options including free-to-play games and pricier premium editions.
- The current strategy caters to diverse player preferences by providing various pricing tiers, but potential price adjustments in the future are not definitively ruled out.
- During a discussion with shareholders, Wilson confirmed EAs stance on game prices in response to questions about raising the base price to $80.
EA Maintains Current Game Prices Amidst Industry Shift Towards $80 Standard
Electronic Arts is not currently planning to increase the base price of its games, unlike companies such as Nintendo and Xbox, which are standardizing AAA game prices at $80. EA CEO Andrew Wilson confirmed this stance during a discussion with shareholders about the company’s fiscal first-quarter results. His statement came in response to a shareholder’s question regarding whether EA would consider raising its base prices to $80. Wilson stated that he believes EA’s current pricing model is fair, offering a wide range of options from free-to-play games supported by microtransactions to pricier premium editions, thereby catering to diverse player preferences. While outlining the current strategy, Wilson did not definitively rule out potential price adjustments in the future.
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About the Author
Ahmed Hassan 
Bruno Pferd 
Carlos Mendoza 
Marcus Thompson 
Sophie Laurent 
