Blades Of Fire Fails As Market Saturation Becomes an Issue
Marcus Thompson 
Key Takeaways
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- The launch of new intellectual properties (like Blades of Fire) in an oversaturated market can face challenges, leading to underperforming sales and potential revenue loss.
- Critical and player acclaim does not always guarantee commercial success, especially when the game lacks a well-known brand or devoted fanbase.
- The absence of a Steam version may negatively impact the commercial success of a game, even if its supported by another platform like the Epic Games Store.
- Digital Bros anticipates a €10 million loss this fiscal year due to the underperformance of Blades of Fire, highlighting the risks involved in introducing new games in competitive markets.
Market Challenges Plague New IP Blades of Fire Amid Oversaturation, Negatively Impacting Sales
Digital Bros, parent company of 505 Games and publisher of MercurySteam’s Spanish-developed Blades of Fire, anticipates a decrease in revenue this fiscal year compared to the last. The company expects a €10 million loss, primarily due to the game’s launch underperforming against expectations. Digital Bros attributed this outcome to the inherent challenges of introducing a new intellectual property into an oversaturated market with increasingly cautious consumers. The company’s statement noted Blades of Fire falling short of the mark, explaining: “Despite getting mostly positive reviews from both critics and players, confirming the hurdles most partners and competitors face when trying to lure consumers to new titles, especially when they’re not supported by a well-known brand with a devoted fanbase.” Blades of Fire received an average press score of 71, while players gave it an average of 82. Despite this largely positive critical and player reception, the absence of a Steam version likely impacted its commercial success, even though the partnership with Epic Games Store had supported the game’s production.
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About the Author
Carlos Mendoza 
Jonathan Dubinski 
Bruno Pferd 
Ahmed Hassan 
