Sega’s teaming up with McLaren! They’re bringing Sonic to the “Papaya” Formula 1 squad for promotional stuff, just like back in ’93 when Ayrton Senna lifted that iconic trophy shaped like Sonic. Details are scant, but it’s part of Sonic Team’s “Racing Around the World” plan for Sonic’s 35th anniversary this year. They wanna blend motorsports and gaming worlds, getting folks of all ages hooked, whether on the track or screens. Sega calls it a reunion that’s been in the works for over three decades, recalling the ’93 stunt at the Donington Park Grand Prix. That year, the race got renamed the XXXVIII Sega European Grand Prix, and Williams were sponsored by Sega, who slapped Sonic decals on Alain Prost and Damon Hill’s cars. But Ayrton Senna from McLaren took the win and hoisted Sega’s exclusive Sonic trophy on the podium. That trophy’s still at McLaren today. As Marcella Churchill, Sega’s Marketing VP, said, “The match-up between Sonic the Hedgehog and McLaren Racing shows our shared love for fast action.” Racing runs deep in both Sonic and McLaren’s roots, pushing us forward into the future. By blending Sonic’s legendary charm with McLaren, we’re cooking up a partnership that should get fans everywhere excited. They can’t wait to reveal this team-up and more cool stuff for fans!
We’re stoked to have Sonic the Hedgehog join McLaren Racing’s crew! This partnership links two legends of speed and lets us tap into a wider, younger international audience. With a rich history and die-hard fans, Sonic’s a character we’re pumped to partner with. We can’t wait to show off our collaboration at McLaren Racing Live: London!
Exciting news for all Sega fans—Jonathan Dubinski reports that Sega is set to open its first official store in Tokyo this month! Located at Parco in Shibuya, the Sega Store Tokyo promises a range of fresh experiences tailored to the brand’s loyal fanbase. As part of Sega’s strategy to expand its consumer presence beyond Sonic, this initiative marks an important step towards engaging fans with new and innovative offerings. For more details on this groundbreaking development and future plans for a store in Shanghai, be sure to check out the full story Sega to Open Its First Official Store in Tokyo. Excited for more gaming adventures? Don’t miss Carlos Mendoza’s latest piece, “Donkey Kong Bananza to Feature Pauline as a Sidekick and Cooperative Mode,” published on June 18th. Discover the thrilling details of this Switch 2 exclusive game, where Donkey Kong transforms into super-powered primates with help from Pauline’s magical songs and takes on an RPG-style skills system in cooperative play. Dive into the musical world filled with iconic tunes and villainous Kongs at Donkey Kong Bananza to Feature Pauline as a Sidekick and Cooperative Mode! Exciting news for gamers and animation fans alike: Netflix is gearing up to bring the world of Clash of Clans and Clash Royale to life with an animated series set for pre-production this year. As reported by Marcus Thompson, the show promises a blend of strategic gameplay and compelling storytelling, directed by Fletcher Moules (a veteran in the Clash universe) and produced by Ron Weiner from Futurama and 30 Rock. Set in a world where political warfare rages, the series follows a determined but old-school Barbarian who rallies a diverse team to safeguard their village. ICON Creative in Vancouver will handle the animation, adding vibrant visuals to the beloved mobile games. Mark your calendars for Netflix’s Tudum event on May 31st for more updates! Clash of Clans Comes to Netflix: Animated Series in Preparation
