Less than two years after setting up shop in China, Microids remains bullish on the country’s growing video game industry and recently welcomed 23 esteemed guests from various key organizations, including members of the Central Committee’s Propaganda Department of the Communist Party of China (PCC), representatives from the Chinese Audio-Video and Digital Publishing Association, Beijing Book, and several prominent gaming companies, to their Paris offices. The aim was to highlight potential collaborative opportunities between Microids and these influential players. During a lively presentation on Media-Participations group and Microids itself, the discussions were centered around Microids’ ambitions in creating and commercializing video games for an international audience. This meeting also served as a fantastic platform for Microids to showcase its extensive collection of internationally renowned licenses and share their exciting vision for expanding into the Chinese market. It was all about making lasting connections and cementing Microids’ position in this vital region!
“We at Microids are thrilled to have welcomed a delegation from China to our Paris headquarters! It’s an exciting milestone in building stronger connections between our countries within the vibrant world of video games. As we continue to push the boundaries of innovation and creativity, exploring new partnership opportunities is incredibly energizing. We can’t wait to share our beloved titles with Chinese gamers and are super excited about what the future holds for this budding relationship.” – Stéphane Longeard, CEO of Microids
If Microids is a company that faces criticism in France due to its past and the nature of its games, it enjoys a very different reputation on the international stage. The recent partnerships with Japan (such as Taito) and Saudi Arabia (including Goldorak) are shining examples of how Microids can count on support from other countries to launch exciting new projects. When you find yourself unable to gain traction at home, looking towards other horizons can truly open up a world of possibilities!
