{"id":24784,"date":"2024-02-09T11:31:00","date_gmt":"2024-02-09T11:31:00","guid":{"rendered":"https:\/\/playersforlife.com\/2024\/02\/09\/ubisoft-avslutar-vr-investeringar-marknad-fortfarande-for-nischig\/"},"modified":"2025-08-06T16:10:44","modified_gmt":"2025-08-06T16:10:44","slug":"ubisoft-avslutar-vr-investeringar-marknad-fortfarande-for-nischig","status":"publish","type":"post","link":"https:\/\/playersforlife.com\/sv\/2024\/02\/09\/ubisoft-avslutar-vr-investeringar-marknad-fortfarande-for-nischig\/","title":{"rendered":"Ubisoft avslutar VR-investeringar, marknad fortfarande f\u00f6r nischig"},"content":{"rendered":"<p>Ubisoft har best\u00e4mmt sig f\u00f6r att minska sin engagemang p\u00e5 den virtuella verklighetsmarknaden, d\u00e5 f\u00f6rs\u00e4ljningarna av Assassin&#8217;s Creed Nexus VR var l\u00e4gre \u00e4n f\u00f6rv\u00e4ntat. Detta uppdagades under en Q&amp;A-session som h\u00f6lls vid utgivningen av f\u00f6retagets tredje kvartalsfiskekonomiska int\u00e4kter. Trots att inga konkreta siffror presenterades, sa Yves Guillemot, Ubisofts VD, att den nuvarande storleken p\u00e5 marknaden inte \u00e4r tillr\u00e4cklig f\u00f6r att justera betydelsefulla investeringar. &#8221;Vi tror det \u00e4r utm\u00e4rkt hardware,&#8221; sade han, &#8221;men vi forts\u00e4tter att se detta VR-segment som ett kr\u00e4vande \u00f6vervakande utan betydelsefulla investeringar tills det v\u00e4xer ytterligare.&#8221; Ubisoft har redan minskat sin engagemang p\u00e5 VR-marknaden f\u00f6r \u00e5r 2022, eftersom Splinter Cell VR-spelet hade st\u00e4llts in, trots att projektet arbetades med Red Storm Studio och var t\u00e4nkt att marknadsf\u00f6ras exklusivt p\u00e5 Meta Quest. Det \u00e4r nu en ytterligare viktig tillbakag\u00e5ng f\u00f6r den virtuella verklighetsmarknaden, som nu m\u00e5ste h\u00e5lla ihop med att f\u00f6rlora ett viktigt st\u00f6d som Ubisoft, en av VR:s nyckelallier tillsammans med projekt som \u00e4r planerade f\u00f6r varje nytt huvuds\u00e4klighetsenhet (PS VR, PS VR2, Oculus Rift). Men de verkliga marknadsf\u00f6rh\u00e5llandena och det allm\u00e4nna publikintresset f\u00f6r VR forts\u00e4tter att best\u00e5, trots hopp om att Apples Vision Pro ska \u00e5teruppv\u00e4cka den f\u00f6rsta etapen av Metaversum.<\/p>\n<p><iframe title=\"Comparing VR Exclusives Across Quest, PCVR &amp; PSVR2\" width=\"1170\" height=\"658\" src=\"https:\/\/www.youtube.com\/embed\/F8D7YlIOSrc?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ubisoft har valt att minska sina engagemang i VR-omr\u00e5det, eftersom de uppg\u00e5r inte till en marknad som kr\u00e4ver betydande investering, p\u00e5 grund av f\u00f6rs\u00e4mrad f\u00f6rs\u00e4ljning av Assassin&#8217;s Creed Nexus VR och avskr\u00e4ckelse av Splinter Cell VR.<\/p>\n","protected":false},"author":18,"featured_media":2176,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_lmt_disableupdate":"","_lmt_disable":"","movie_schema":"","tvshow_schema":"","videogame_schema":"","meta_description":"Ubisoft reducerar sin verksamhet inom virtuella realiteter efter f\u00f6rs\u00e4ljningsmisslyckanden.","meta_keywords":"vr, ubisoft, assassin's creed nexus vr, splinter cell vr, metaverse","meta_author":"Jesper Lundgren","meta_robots":"index, follow","meta_language":"en","twitter_card":"summary_large_image","twitter_title":"\"Ubisoft Stops VR Investments: Market Still Too Niche?\"","twitter_description":"\"Ubisoft l\u00e4gger ner sina VR-investeringar - vilket inneb\u00e4r f\u00f6r marknaden? L\u00e4s mer h\u00e4r!\"","twitter_site":"","twitter_site_id":"","twitter_creator":"","twitter_creator_id":"","twitter_image":"https:\/\/roadtovrlive-5ea0.kxcdn.com\/wp-content\/uploads\/2023\/06\/assassins-creed-nexus-vr-2.jpeg","twitter_image_alt":"","twitter_app_name_iphone":"","twitter_app_id_iphone":"","twitter_app_url_iphone":"","twitter_app_name_ipad":"","twitter_app_id_ipad":"","twitter_app_url_ipad":"","twitter_app_name_googleplay":"","twitter_app_id_googleplay":"","twitter_app_url_googleplay":"","twitter_player":"","twitter_player_width":0,"twitter_player_height":0,"twitter_player_stream":"","og_title":"\"Ubisoft Stops VR Investments: Market Still Too Niche?\"","og_type":"article","og_url":"https:\/\/playersforlife.com\/sv\/2024\/02\/09\/ubisoft-avslutar-vr-investeringar-marknad-fortfarande-for-nischig\/","og_image":"https:\/\/roadtovrlive-5ea0.kxcdn.com\/wp-content\/uploads\/2023\/06\/assassins-creed-nexus-vr-2.jpeg","og_image_secure_url":"https:\/\/roadtovrlive-5ea0.kxcdn.com\/wp-content\/uploads\/2023\/06\/assassins-creed-nexus-vr-2.jpeg","og_image_type":"image\/jpeg","og_image_width":0,"og_image_height":0,"og_image_alt":"","og_description":"\"Ubisoft l\u00e4gger ner sina VR-investeringar - vilket inneb\u00e4r f\u00f6r marknaden? L\u00e4s mer h\u00e4r!\"","og_site_name":"PlayersForLife.com","og_locale":"en_US","og_article_published_time":"2024-02-09T16:10:00","og_article_modified_time":"2024-02-09T16:10:00","og_article_author":"Jesper Lundgren","og_article_section":"Business","og_article_tag":["Mixed"],"og_video":"https:\/\/www.youtube.com\/embed\/9xzD-XzLLQw","og_video_secure_url":"https:\/\/www.youtube.com\/embed\/9xzD-XzLLQw","og_video_type":"","og_video_width":0,"og_video_height":0,"og_audio":"","og_audio_secure_url":"","og_audio_type":"","footnotes":""},"categories":[33],"tags":[43,45,48,50],"class_list":["post-24784","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-adventure","tag-mixed","tag-rpg","tag-shooter"],"lang":"sv","original_post_id":null,"featured_image_urls":{"full":["https:\/\/playersforlife.com\/wp-content\/uploads\/2025\/06\/assassins-creed-nexus-vr-2.jpeg",1920,1080,false],"thumbnail":["https:\/\/playersforlife.com\/wp-content\/uploads\/2025\/06\/assassins-creed-nexus-vr-2-150x150.jpeg",150,150,true],"medium":["https:\/\/playersforlife.com\/wp-content\/uploads\/2025\/06\/assassins-creed-nexus-vr-2-300x169.jpeg",300,169,true],"medium_large":["https:\/\/playersforlife.com\/wp-content\/uploads\/2025\/06\/assassins-creed-nexus-vr-2-768x432.jpeg",768,432,true],"large":["https:\/\/playersforlife.com\/wp-content\/uploads\/2025\/06\/assassins-creed-nexus-vr-2-1024x576.jpeg",1024,576,true],"1536x1536":["https:\/\/playersforlife.com\/wp-content\/uploads\/2025\/06\/assassins-creed-nexus-vr-2-1536x864.jpeg",1536,864,true],"2048x2048":["https:\/\/playersforlife.com\/wp-content\/uploads\/2025\/06\/assassins-creed-nexus-vr-2.jpeg",1920,1080,false],"penci-single-full":["https:\/\/playersforlife.com\/wp-content\/uploads\/2025\/06\/assassins-creed-nexus-vr-2.jpeg",1920,1080,false],"penci-slider-full-thumb":["https:\/\/playersforlife.com\/wp-content\/uploads\/2025\/06\/assassins-creed-nexus-vr-2.jpeg",1422,800,false],"penci-full-thumb":["https:\/\/playersforlife.com\/wp-content\/uploads\/2025\/06\/assassins-creed-nexus-vr-2.jpeg",1170,658,false],"penci-slider-thumb":["https:\/\/playersforlife.com\/wp-content\/uploads\/2025\/06\/assassins-creed-nexus-vr-2.jpeg",1170,658,false],"penci-magazine-slider":["https:\/\/playersforlife.com\/wp-content\/uploads\/2025\/06\/assassins-creed-nexus-vr-2.jpeg",780,439,false],"penci-thumb":["https:\/\/playersforlife.com\/wp-content\/uploads\/2025\/06\/assassins-creed-nexus-vr-2.jpeg",585,329,false],"penci-masonry-thumb":["https:\/\/playersforlife.com\/wp-content\/uploads\/2025\/06\/assassins-creed-nexus-vr-2.jpeg",585,329,false],"penci-thumb-square":["https:\/\/playersforlife.com\/wp-content\/uploads\/2025\/06\/assassins-creed-nexus-vr-2.jpeg",585,329,false],"penci-thumb-vertical":["https:\/\/playersforlife.com\/wp-content\/uploads\/2025\/06\/assassins-creed-nexus-vr-2.jpeg",480,270,false],"penci-thumb-small":["https:\/\/playersforlife.com\/wp-content\/uploads\/2025\/06\/assassins-creed-nexus-vr-2.jpeg",263,148,false],"penci-recipe-1200x1200":["https:\/\/playersforlife.com\/wp-content\/uploads\/2025\/06\/assassins-creed-nexus-vr-2.jpeg",1200,675,false],"penci-recipe-1200x900":["https:\/\/playersforlife.com\/wp-content\/uploads\/2025\/06\/assassins-creed-nexus-vr-2.jpeg",1200,675,false],"penci-recipe-1200x675":["https:\/\/playersforlife.com\/wp-content\/uploads\/2025\/06\/assassins-creed-nexus-vr-2.jpeg",1200,675,false]},"author_info":{"info":["Jesper Lundgren"]},"category_info":"<a href=\"https:\/\/playersforlife.com\/category\/business\/\" rel=\"category tag\">Business<\/a>","tag_info":"Business","comment_count":"0","_links":{"self":[{"href":"https:\/\/playersforlife.com\/sv\/wp-json\/wp\/v2\/posts\/24784","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/playersforlife.com\/sv\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/playersforlife.com\/sv\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/playersforlife.com\/sv\/wp-json\/wp\/v2\/users\/18"}],"replies":[{"embeddable":true,"href":"https:\/\/playersforlife.com\/sv\/wp-json\/wp\/v2\/comments?post=24784"}],"version-history":[{"count":1,"href":"https:\/\/playersforlife.com\/sv\/wp-json\/wp\/v2\/posts\/24784\/revisions"}],"predecessor-version":[{"id":24785,"href":"https:\/\/playersforlife.com\/sv\/wp-json\/wp\/v2\/posts\/24784\/revisions\/24785"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/playersforlife.com\/sv\/wp-json\/wp\/v2\/media\/2176"}],"wp:attachment":[{"href":"https:\/\/playersforlife.com\/sv\/wp-json\/wp\/v2\/media?parent=24784"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/playersforlife.com\/sv\/wp-json\/wp\/v2\/categories?post=24784"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/playersforlife.com\/sv\/wp-json\/wp\/v2\/tags?post=24784"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}