{"id":126471,"date":"2026-03-13T17:00:24","date_gmt":"2026-03-13T17:00:24","guid":{"rendered":"https:\/\/playersforlife.com\/2026\/03\/13\/microsoft-avskriver-this-is-an-xbox-kampanj-och-borjar-radera-online-spar\/"},"modified":"2026-03-13T17:12:01","modified_gmt":"2026-03-13T17:12:01","slug":"microsoft-avskriver-this-is-an-xbox-kampanj-och-borjar-radera-online-spar","status":"publish","type":"post","link":"https:\/\/playersforlife.com\/sv\/2026\/03\/13\/microsoft-avskriver-this-is-an-xbox-kampanj-och-borjar-radera-online-spar\/","title":{"rendered":"Microsoft avskriver This Is An Xbox-kampanj och b\u00f6rjar radera online sp\u00e5r&#8230;"},"content":{"rendered":"<p><div class=\"key-takeaways\"><h3>Viktiga punkter<\/h3><p>Skapad med AI - vi experimenterar fortfarande! Urs\u00e4kta om det inte riktigt motsvarar dina f\u00f6rv\u00e4ntningar.<\/p><ul><li style=\"margin-bottom: 8px;\">Microsoft avslutar sitt reklamkampanj f\u00f6r This Is An Xbox, som hade som syfte att omdefiniera Xbox-m\u00e4rket till ett som omfattar mer \u00e4n endast spelkonsoler.<\/li><li style=\"margin-bottom: 8px;\">Upptr\u00e4det \u00f6verensst\u00e4mmer med Asha Sharmas utn\u00e4mning till ny VD f\u00f6r Microsofts spelavdelning, som har avsikter att riktningsskifta mot konsoler och h\u00e5rdvara.<\/li><li style=\"margin-bottom: 8px;\">Projekt Helix, Microsofts framtida spelkonsol, beskrivs som en konsol-datorhybrid, vilket indikerar ett avbrott i den molngamingstrategi som utvecklades genom f\u00f6reg\u00e5ende reklamkampanj.<\/li><li style=\"margin-bottom: 8px;\">Implicationerna av det h\u00e4r skiftet i Xbox:s strategi blir tydligare under kommande m\u00e5nader, s\u00e4rskilt med den officiella presentationen av Projekt Helix och dess st\u00e4llning p\u00e5 speletsbransch.<\/li><\/ul><\/div><br \/>\n<h3>Recommended products<\/h3><p class=\"aws-affiliate-disclaimer\">This page contains affiliate links. As an Amazon Associate, we earn a commission from purchases made through these links.<\/p><div class=\"aws-product-grid\"><div class=\"aws-product-card\"><div class=\"aws-discount-badge\">-43%<\/div><div class=\"aws-product-image\"><a href=\"https:\/\/www.amazon.com\/HyperX-Official-Compatible-Detachable-Noise-Cancelling\/dp\/B08KS397GY\/ref=sr_1_3?tag=playersforlif-20\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><img decoding=\"async\" src=\"https:\/\/m.media-amazon.com\/images\/I\/71yqtewaJKL._AC_SX466_.jpg\" alt=\"HyperX CloudX, Official Xbox Licensed Gaming Headset, Compatible with Xbox One and Series X|S, Memory Foam Ear Cushions, Detachable Noise-Cancelling Mic, in-line Audio Controls,Black\/ Silver\" title=\"\"><\/a><\/div><div class=\"aws-product-content\"><h4><a href=\"https:\/\/www.amazon.com\/HyperX-Official-Compatible-Detachable-Noise-Cancelling\/dp\/B08KS397GY\/ref=sr_1_3?tag=playersforlif-20\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">HyperX CloudX, Official Xbox Licensed Gaming Headset, Compatible with Xbox One and Series X|S, Memory Foam Ear Cushions, Detachable Noise-Cancelling Mic, in-line Audio Controls,Black\/ Silver<\/a><\/h4><div class=\"aws-product-prices\"><span class=\"aws-original-price\">$69.99<\/span><span class=\"aws-discounted-price\">$39.99<\/span><\/div><\/div><\/div><div class=\"aws-product-card\"><div class=\"aws-discount-badge\">-8%<\/div><div class=\"aws-product-image\"><a href=\"https:\/\/www.amazon.com\/ASUS-ROG-Xbox-Ally-Touchscreen\/dp\/B0FM6C3ZMN\/ref=sr_1_1?tag=playersforlif-20\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><img decoding=\"async\" src=\"https:\/\/m.media-amazon.com\/images\/I\/61gZGeavWGL._SX342_.jpg\" alt=\"ASUS\" title=\"\"><\/a><\/div><div class=\"aws-product-content\"><h4><a href=\"https:\/\/www.amazon.com\/ASUS-ROG-Xbox-Ally-Touchscreen\/dp\/B0FM6C3ZMN\/ref=sr_1_1?tag=playersforlif-20\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">ASUS<\/a><\/h4><div 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Code<\/a><\/h4><div class=\"aws-product-prices\"><span class=\"aws-original-price\">$29.99<\/span><span class=\"aws-discounted-price\">$9.99<\/span><\/div><\/div><\/div><div class=\"aws-product-card\"><div class=\"aws-discount-badge\">-8%<\/div><div class=\"aws-product-image\"><a href=\"https:\/\/www.amazon.com\/Handheld-Playstation-Long-Battery-Touchscreen-Lightweight-Android\/dp\/B0GGBP7VFX\/ref=sr_1_3?tag=playersforlif-20\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><img decoding=\"async\" src=\"https:\/\/m.media-amazon.com\/images\/I\/61xGaY520lL._SX342_.jpg\" alt=\"OnePro Cloud Handheld Portable Remote Play Gaming Console, For Xbox Cloud Gaming, NVIDIA GeForce NOW, Playstation, PC, Long-Battery Life, 7 1080P Touchscreen, Lightweight Retro Game Handheld - 64G (Black Translucent)\" title=\"\"><\/a><\/div><div class=\"aws-product-content\"><h4><a href=\"https:\/\/www.amazon.com\/Handheld-Playstation-Long-Battery-Touchscreen-Lightweight-Android\/dp\/B0GGBP7VFX\/ref=sr_1_3?tag=playersforlif-20\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">OnePro Cloud Handheld Portable Remote Play Gaming Console, For Xbox Cloud Gaming, NVIDIA GeForce NOW, Playstation, PC, Long-Battery Life, 7 1080P Touchscreen, Lightweight Retro Game Handheld - 64G (Black Translucent)<\/a><\/h4><div class=\"aws-product-prices\"><span class=\"aws-original-price\">$259.99<\/span><span class=\"aws-discounted-price\">$239.99<\/span><\/div><\/div><\/div><div class=\"aws-product-card\"><div class=\"aws-discount-badge\">-22%<\/div><div class=\"aws-product-image\"><a href=\"https:\/\/www.amazon.com\/Cooling-Console-Colorful-MENEEA-Independent\/dp\/B09Z2B2LRX\/ref=sr_1_3?tag=playersforlif-20\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><img decoding=\"async\" src=\"https:\/\/m.media-amazon.com\/images\/I\/711VHA32kwL._SX522_.jpg\" alt=\"MENEEA Cooling Fan Dust Proof for Xbox Series X Console with Colorful Light Strip,Dust Cover Filter,Rubber Dust Plugs,Low Noise Top Fan with 3 Gears,Cooler&amp;Light Independent Touch Switch, 2 USB Port\" title=\"\"><\/a><\/div><div class=\"aws-product-content\"><h4><a href=\"https:\/\/www.amazon.com\/Cooling-Console-Colorful-MENEEA-Independent\/dp\/B09Z2B2LRX\/ref=sr_1_3?tag=playersforlif-20\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">MENEEA Cooling Fan Dust Proof for Xbox Series X Console with Colorful Light Strip,Dust Cover Filter,Rubber Dust Plugs,Low Noise Top Fan with 3 Gears,Cooler&amp;Light Independent Touch Switch, 2 USB Port<\/a><\/h4><div class=\"aws-product-prices\"><span class=\"aws-original-price\">$44.99<\/span><span class=\"aws-discounted-price\">$34.99<\/span><\/div><\/div><\/div><\/div>\n        <style>\n            .aws-affiliate-disclaimer {\n                font-size: 13px;\n                color: #666;\n                margin: 4px 0 16px 0;\n            }\n\n            .aws-product-grid {\n                display: grid;\n                grid-template-columns: repeat(3, 1fr);\n                gap: 20px;\n                margin: 20px 0;\n            }\n            \n            .aws-product-card {\n                border: 1px solid #e0e0e0;\n                border-radius: 8px;\n                overflow: hidden;\n                background: #fff;\n                box-shadow: 0 2px 4px rgba(0,0,0,0.1);\n                transition: transform 0.2s ease, box-shadow 0.2s ease;\n                position: relative;\n            }\n            \n            .aws-product-card:hover {\n                transform: translateY(-2px);\n                box-shadow: 0 4px 8px rgba(0,0,0,0.15);\n            }\n            \n            .aws-discount-badge {\n                position: absolute;\n                top: 10px;\n                right: 10px;\n                background: #ff4444;\n                color: white;\n                padding: 4px 8px;\n                border-radius: 4px;\n                font-size: 12px;\n                font-weight: bold;\n                z-index: 2;\n            }\n            \n            .aws-product-image {\n                width: 100%;\n                height: 200px;\n                overflow: hidden;\n                background: #f5f5f5;\n            }\n            \n            .aws-product-image img {\n                width: 100%;\n                height: 100%;\n                object-fit: contain;\n                transition: transform 0.2s ease;\n            }\n            \n            .aws-product-image:hover img {\n                transform: scale(1.05);\n            }\n            \n            .aws-product-image a {\n                display: block;\n                width: 100%;\n                height: 100%;\n            }\n            \n            .aws-product-content {\n                padding: 15px;\n            }\n            \n            .aws-product-content h4 {\n               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font-size: 16px;\n            }\n            \n            \/* Tablet styles - 2 columns *\/\n            @media (max-width: 768px) {\n                .aws-product-grid {\n                    grid-template-columns: repeat(2, 1fr);\n                    gap: 15px;\n                }\n                \n                .aws-product-image {\n                    height: 180px;\n                }\n            }\n            \n            \/* Mobile styles - 1 column *\/\n            @media (max-width: 480px) {\n                .aws-product-grid {\n                    grid-template-columns: 1fr;\n                    gap: 15px;\n                }\n                \n                .aws-product-image {\n                    height: 220px;\n                }\n                \n                .aws-product-content {\n                    padding: 12px;\n                }\n            }\n        <\/style><\/p>\n<p>Som Microsoft redan f\u00f6rbereder sig att presentera sitt framtida konsol, Project Helix, f\u00f6r en begr\u00e4nsad publik och industripartnerskap, har bolaget b\u00f6rjat att avsluta sin &#8221;This Is An Xbox&#8221;-marknadsframst\u00e4llning. Kampanjen lanserades i november 2024 av den tidigare VD:n Sarah Bond, som l\u00e4mnade i februari 2026. Syftet var att omdefiniera Xbox-m\u00e4rket genom att visa en ekosystem som str\u00e4cker sig bortom konsoler till VR-hj\u00e4lmar, smartmobiler, smart-TV:er och molnbaserad Game Pass. Den ambiti\u00f6sa metoden skulle lyfta fram multiplattformskapaciteten och flexibiliteten hos Xbox. Men kampanjen ledde till intern debatt och fr\u00e5gningar om att dilueras brands identitet i en tid n\u00e4r konsolef\u00f6rs\u00e4ljningarna var sv\u00e5ra. Enligt Tom Warren rapporterande f\u00f6r The Verge, blev kampanjen inte v\u00e4l mottagen inom bolaget. Nu ser det ut som om Microsoft \u00e4r redo att bryta ifr\u00e5n kampanjen. Game Developer ber\u00e4ttade att alla referenser till &#8221;This is an Xbox&#8221; har tagits bort ur officiella inneh\u00e5ll, inklusive artiklar p\u00e5 Xbox nyhetswebbplatsen. Chris Kerr noterade att s\u00f6kmaskinen nu returnerar orelaterade artiklar och \u00e4ven de relaterade till ROG Ally-konsolen har tagits bort. Trots att kampanjens videos fortfarande finns kvar p\u00e5 Xbox YouTube-kanal, tydligg\u00f6r toppning av officiella arkiv ett klart skifte i brands kommunikationsstrategi.<\/p>\n<h2>Omdefinerande av Xbox med PC-konsolhybriden Project Helix under nya spel-VD:n Asha Sharma<\/h2>\n<p>Denna f\u00f6r\u00e4ndring korrigerar sig med Asha Sharmas utn\u00e4mning till ny VD f\u00f6r Microsofts Spel, och Sharma har tydliga planer att fokusera p\u00e5 konsoler och hardware. Kampanjen &#8221;Detta \u00e4r en Xbox&#8221; var t\u00e4tt knuten till Sarah Bonds vision, och dess borttagande tyder p\u00e5 en avvandring fr\u00e5n den utvidgade multiplattformsstrategin som Bond f\u00f6respr\u00e5kade. P\u00e5 ett senare presentation vid Game Developers Conference (GDC) framf\u00f6rdes att Xbox-m\u00e4rket ska vara &#8221;allm\u00e4nt&#8221;\u2014PC, handh\u00e5llna enheter, konsoler, VR och mer\u2014alla knutna till Xbox-m\u00e4rket. Drivs av Sharma:s vision \u00e4r Project Helix, n\u00e4sta generationens Xbox-apparat, beskriven som ett &#8221;PC-konsolhybrid&#8221;, vilket inneb\u00e4r en avvikelse fr\u00e5n den molngamingstrategi som &#8221;Detta \u00e4r en Xbox&#8221;-kampanjen f\u00f6respr\u00e5kade. Implicationer av denna f\u00f6r\u00e4ndring blir klara i kommande m\u00e5nader, s\u00e4rskilt vid officiell presentation av Project Helix och den bredare placeringen av Xbox inom datorspelsindustrin.<\/p>\n<h2>Om du missade det<\/h2>\n<p>I andra nyheter fr\u00e5n spelv\u00e4rlden har v\u00e5r inneboende Pok\u00e9mon-entusiast Ahmed Hassan just publicerat ett intresserande artikelfr\u00e5n om den smashande framg\u00e5ngen av &#8221;Pok\u00e9mon Pokopia&#8221; f\u00f6r Nintendo Switch 2. Artikeln publicerades den 13 mars, och Ahmeds artikel g\u00e5r in p\u00e5 hur detta senaste utvecklingpaket s\u00e5lt en \u00f6verl\u00e4gsen 2,2 miljoner exemplar v\u00e4rlden \u00f6ver under bara fyra dagar, med Japan stod f\u00f6r n\u00e4stan h\u00e4lften av f\u00f6rs\u00e4ljningarna. D\u00e4remot \u00e4r det ocks\u00e5 impossibelt att undvika att n\u00e4mna Carlos Mendozas senaste artikelfr\u00e5n om Silent Hill 2-remaken. Artikeln publicerades bara ett par veckor sedan, och g\u00e5r in p\u00e5 hur den skr\u00e4mmande psykologiska skr\u00e4ckspelserien har s\u00e5lt \u00f6ver fem miljoner enheter under sin f\u00f6rsta \u00e5rskalender ensam, vilket v\u00e4cker ny intresse f\u00f6r serien p\u00e5 alla plattformar. Om du \u00e4r intresserad av de senaste teknisk demonstrationerna f\u00e5r du \u00e4ven se Ahmed Hassans senaste artikelfr\u00e5n Players for Life, &#8221;Crimson Desert: F\u00f6rsta PS5-bilder avsl\u00f6jade, l\u00e5t oss analysera dem!&#8221;, som publicerades den 13 mars. Artikeln g\u00e5r djupt in i utvecklingen av detta mycket v\u00e4ntade spelet p\u00e5 PlayStation 5 Pro. Granska hans insiktfulla analyser f\u00f6r att f\u00f6rst\u00e5 hur Crimson Desert balanserar grafik och FPS \u00f6ver sina olika l\u00e4gen, samt f\u00e5 information om hur ray tracing och Vsync p\u00e5verkar spelupplevelsen. Se h\u00e4r artiklarna:<br \/>\n&#8211; Pok\u00e9mon Pokopia: 2,2 miljoner kopior s\u00e5lda i bara fyra dagar <a href=\"https:\/\/playersforlife.com\/sv\/2026\/03\/13\/pokemon-pokopia-sollde-2-2-miljoner-kopior-bara-under-fyra-dagar-framgangen-ar-exploderande\/\" target=\"_blank\" rel=\"noopener noreferrer\">Pok\u00e9mon Pokopia: Sollde 2,2 miljoner kopior bara under fyra dagar, framg\u00e5ngen \u00e4r exploderande<\/a><br \/>\n&#8211; Silent Hill 2-remake n\u00e5r \u00f6ver fem miljoner f\u00f6rs\u00e4ljningar under sitt f\u00f6rsta \u00e5r <a href=\"https:\/\/playersforlife.com\/sv\/2026\/03\/13\/stilhamtad-hill-2-omprovning-nar-5-miljoner-forsaljningar-under-ett-ar-varumarket-blir-populart-igen\/\" target=\"_blank\" rel=\"noopener noreferrer\">Stilhamtad Hill 2-ompr\u00f6vning n\u00e5r 5 miljoner f\u00f6rs\u00e4ljningar under ett \u00e5r, varum\u00e4rket blir popul\u00e4rt igen<\/a><br \/>\n&#8211; F\u00f6rsta PS5-bilder avsl\u00f6jade f\u00f6r Crimson Desert, l\u00e5t oss analysera dem! <a href=\"https:\/\/playersforlife.com\/sv\/2026\/03\/13\/krimson-oknen-forsta-ps5-bilderna-avslojade-lat-oss-analysera-dem\/\" target=\"_blank\" rel=\"noopener noreferrer\">Krimson \u00d6knen: F\u00f6rsta PS5-bilderna avsl\u00f6jade, l\u00e5t oss analysera dem<\/a><\/p>\n<p><img decoding=\"async\" style=\"width: 100%\" src=\"https:\/\/www.vgchartz.com\/articles_media\/images\/xbox-series-x-s-2025-new-1.jpg\" alt=\"\" title=\"\"><br \/>\n<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Microsoft st\u00e4ller sig f\u00f6r att riktningsjustera sin strategi, d\u00e4r man ska flytta bort fr\u00e5n en flermarkns-taktik och snarare fokusera p\u00e5 att samla in eget inneh\u00e5ll, som visats genom f\u00f6r\u00e4ndringar i ledarskapet och f\u00f6rberedelserna inf\u00f6r presentationen av Projekt Helix.<\/p>\n","protected":false},"author":18,"featured_media":126460,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_lmt_disableupdate":"","_lmt_disable":"","movie_schema":"","tvshow_schema":"","videogame_schema":"","meta_description":"Microsoft avskriver This Is An Xbox-kampanj och tar bort online sp\u00e5r, fokuserar p\u00e5 egentillverkad inneh\u00e5ll i st\u00e4llet f\u00f6r flerplattformstrategier.","meta_keywords":"xbox-marknadsf\u00f6ring, microsoft-strategi, this-is-an-xbox, vr-huvuden, smartphone-integration","meta_author":"Jesper Lundgren","meta_robots":"index, follow","meta_language":"en","twitter_card":"summary_large_image","twitter_title":"Microsoft Avslutar \"This Is An Xbox\", Inriktar Sig P\u00e5 Egentillverkad Inneh\u00e5ll","twitter_description":"\"Microsoft axlar sin 'This Is An Xbox'-kampanj och tar bort online-sp\u00e5r \u2013 h\u00e4ndelser bakom scenarna.\"","twitter_site":"","twitter_site_id":"","twitter_creator":"","twitter_creator_id":"","twitter_image":"https:\/\/www.jeuxactu.com\/datas\/constructeurs\/m\/i\/microsoft\/vn\/microsoft-69b3d9769447d.jpg","twitter_image_alt":"","twitter_app_name_iphone":"","twitter_app_id_iphone":"","twitter_app_url_iphone":"","twitter_app_name_ipad":"","twitter_app_id_ipad":"","twitter_app_url_ipad":"","twitter_app_name_googleplay":"","twitter_app_id_googleplay":"","twitter_app_url_googleplay":"","twitter_player":"","twitter_player_width":0,"twitter_player_height":0,"twitter_player_stream":"","og_title":"Microsoft Avslutar \"This Is An Xbox\", Inriktar Sig P\u00e5 Egentillverkad Inneh\u00e5ll","og_type":"article","og_url":"https:\/\/playersforlife.com\/sv\/2026\/03\/13\/microsoft-avskriver-this-is-an-xbox-kampanj-och-borjar-radera-online-spar\/","og_image":"https:\/\/www.jeuxactu.com\/datas\/constructeurs\/m\/i\/microsoft\/vn\/microsoft-69b3d9769447d.jpg","og_image_secure_url":"https:\/\/www.jeuxactu.com\/datas\/constructeurs\/m\/i\/microsoft\/vn\/microsoft-69b3d9769447d.jpg","og_image_type":"image\/jpeg","og_image_width":0,"og_image_height":0,"og_image_alt":"","og_description":"\"Microsoft axlar sin 'This Is An Xbox'-kampanj och tar bort online-sp\u00e5r \u2013 h\u00e4ndelser bakom scenarna.\"","og_site_name":"PlayersForLife.com","og_locale":"en_US","og_article_published_time":"2026-03-13T17:00:24","og_article_modified_time":"2026-03-13T17:00:24","og_article_author":"Jesper 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