{"id":87961,"date":"2025-12-12T19:43:25","date_gmt":"2025-12-12T19:43:25","guid":{"rendered":"https:\/\/playersforlife.com\/2025\/12\/12\/sony-mise-sur-le-k-pop-pour-promouvoir-la-ps5\/"},"modified":"2025-12-12T19:48:42","modified_gmt":"2025-12-12T19:48:42","slug":"sony-mise-sur-le-k-pop-pour-promouvoir-la-ps5","status":"publish","type":"post","link":"https:\/\/playersforlife.com\/fr\/2025\/12\/12\/sony-mise-sur-le-k-pop-pour-promouvoir-la-ps5\/","title":{"rendered":"Sony mise sur le K-pop pour promouvoir la PS5"},"content":{"rendered":"<p><div class=\"key-takeaways\"><h3>En quelques mots<\/h3><p>Cr\u00e9\u00e9 avec l&#039;IA - on travaille encore dessus ! D\u00e9sol\u00e9 si \u00e7a ne correspond pas tout \u00e0 fait \u00e0 vos attentes.<\/p><ul><li style=\"margin-bottom: 8px;\">Sony a collabor\u00e9 avec le groupe de K-pop QWER pour une sortie de single et une vid\u00e9o musicale en commun, \u00e9tendant ainsi leur strat\u00e9gie promotionnelle pour la PlayStation 5.<\/li><li style=\"margin-bottom: 8px;\">Sorti le 17 d\u00e9cembre, le single intitul\u00e9 Be Happy en featuring QWER avec PlayStation sera accompagn\u00e9 d&#039;un clip vid\u00e9o th\u00e9matique PlayStation pour c\u00e9l\u00e9brer les f\u00eates de fin d&#039;ann\u00e9e.<\/li><li style=\"margin-bottom: 8px;\">Contraintes :<\/li><li style=\"margin-bottom: 8px;\">La s\u00e9rie de succ\u00e8s de QWER comprend la victoire du titre de Meilleure chanson de l&#039;ann\u00e9e 2025 aux MAMA Awards pour Dear, qu&#039;ils ont pr\u00e9sent\u00e9e en octobre 2023. Le groupe a annonc\u00e9 leur collaboration avec PlayStation via une vid\u00e9o sur les r\u00e9seaux sociaux mettant en sc\u00e8ne un DualSense controller.<\/li><\/ul><\/div><br \/>\n<h3>Recommended products<\/h3><p class=\"aws-affiliate-disclaimer\">This page contains affiliate links. As an Amazon Associate, we earn a commission from purchases made through these links.<\/p><div class=\"aws-product-grid\"><div class=\"aws-product-card\"><div class=\"aws-discount-badge\">-17%<\/div><div class=\"aws-product-image\"><a href=\"https:\/\/www.amazon.com\/Pyramid-America-PlayStation-Controller-Leak-Resistant\/dp\/B0DNGJS2KG\/ref=sr_1_2?tag=playersforlif-20\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><img decoding=\"async\" src=\"https:\/\/m.media-amazon.com\/images\/I\/51Ld2HPS3rL._AC_SX679_.jpg\" alt=\"Pyramid America PlayStation Controller Icons Metal Travel Tumbler With Leak-Resistant Lid and Reusable Straw | Holds 40 Ounces\" title=\"\"><\/a><\/div><div class=\"aws-product-content\"><h4><a href=\"https:\/\/www.amazon.com\/Pyramid-America-PlayStation-Controller-Leak-Resistant\/dp\/B0DNGJS2KG\/ref=sr_1_2?tag=playersforlif-20\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Pyramid America PlayStation Controller Icons Metal Travel Tumbler With Leak-Resistant Lid and Reusable Straw | Holds 40 Ounces<\/a><\/h4><div class=\"aws-product-prices\"><span class=\"aws-original-price\">$23.98<\/span><span class=\"aws-discounted-price\">$19.99<\/span><\/div><\/div><\/div><div class=\"aws-product-card\"><div class=\"aws-discount-badge\">-33%<\/div><div class=\"aws-product-image\"><a href=\"https:\/\/www.amazon.com\/Controller-Playstation-Charging-Storage-Included-4\/dp\/B08T1KHHR9\/ref=sr_1_3?tag=playersforlif-20\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><img decoding=\"async\" src=\"https:\/\/m.media-amazon.com\/images\/I\/81LQpTeS3FL._AC_SY355_.jpg\" alt=\"PS5\/Slim\/Pro Stand and Cooling Station with LED Controller Charging Station for PlayStation 5 Console, Controller Charger, Cooling Stand, PS5\/Slim\/Pro Accessories Kit with 3 Level Cooler Fan\" title=\"\"><\/a><\/div><div class=\"aws-product-content\"><h4><a href=\"https:\/\/www.amazon.com\/Controller-Playstation-Charging-Storage-Included-4\/dp\/B08T1KHHR9\/ref=sr_1_3?tag=playersforlif-20\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">PS5\/Slim\/Pro Stand and Cooling Station with LED Controller Charging Station for PlayStation 5 Console, Controller Charger, Cooling Stand, PS5\/Slim\/Pro Accessories Kit with 3 Level Cooler Fan<\/a><\/h4><div class=\"aws-product-prices\"><span class=\"aws-original-price\">$59.99<\/span><span class=\"aws-discounted-price\">$39.99<\/span><\/div><\/div><\/div><\/div>\n        <style>\n            .aws-affiliate-disclaimer {\n                font-size: 13px;\n                color: #666;\n                margin: 4px 0 16px 0;\n            }\n\n            .aws-product-grid {\n                display: grid;\n                grid-template-columns: repeat(3, 1fr);\n                gap: 20px;\n                margin: 20px 0;\n            }\n            \n            .aws-product-card {\n                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          overflow: hidden;\n                background: #f5f5f5;\n            }\n            \n            .aws-product-image img {\n                width: 100%;\n                height: 100%;\n                object-fit: contain;\n                transition: transform 0.2s ease;\n            }\n            \n            .aws-product-image:hover img {\n                transform: scale(1.05);\n            }\n            \n            .aws-product-image a {\n                display: block;\n                width: 100%;\n                height: 100%;\n            }\n            \n            .aws-product-content {\n                padding: 15px;\n            }\n            \n            .aws-product-content h4 {\n                margin: 0 0 10px 0;\n                font-size: 16px;\n                line-height: 1.3;\n            }\n            \n            .aws-product-content h4 a {\n                color: #333;\n                text-decoration: none;\n                transition: color 0.2s ease;\n            }\n            \n            .aws-product-content h4 a:hover {\n                color: #0073aa;\n            }\n            \n            .aws-product-prices {\n                display: flex;\n                align-items: center;\n                gap: 8px;\n                font-weight: bold;\n            }\n            \n            .aws-original-price {\n                text-decoration: line-through;\n                color: #999;\n                font-size: 14px;\n            }\n            \n            .aws-discounted-price {\n                color: #ff4444;\n                font-size: 16px;\n            }\n            \n            .aws-current-price {\n                color: #333;\n                font-size: 16px;\n            }\n            \n            \/* Tablet styles - 2 columns *\/\n            @media (max-width: 768px) {\n                .aws-product-grid {\n                    grid-template-columns: repeat(2, 1fr);\n                    gap: 15px;\n                }\n                \n                .aws-product-image {\n                    height: 180px;\n                }\n            }\n            \n            \/* Mobile styles - 1 column *\/\n            @media (max-width: 480px) {\n                .aws-product-grid {\n                    grid-template-columns: 1fr;\n                    gap: 15px;\n                }\n                \n                .aws-product-image {\n                    height: 220px;\n                }\n                \n                .aws-product-content {\n                    padding: 12px;\n                }\n            }\n        <\/style><\/p>\n<h2>Playstation s&rsquo;associe au groupe K-pop Qwer pour une sortie de single et une collaboration vid\u00e9oclip<\/h2>\n<p>Sony renforce sa strat\u00e9gie promotionnelle de la PlayStation 5 en partenariat avec le groupe K-pop QWER, ajoutant ainsi \u00e0 ses collaborations ant\u00e9rieures avec des artistes asiatiques au Japon. Selon un article publi\u00e9 par Bruno Galvao sur Ghost of Yotei le 12 d\u00e9cembre 2025, QWER sortira un single en collaboration avec PlayStation. Depuis leur d\u00e9but en octobre 2023, QWER a remport\u00e9 de nombreux prix, dont celui de la Meilleure Chanson de l&rsquo;ann\u00e9e aux MAMA Awards pour \u00ab\u00a0Dear\u00a0\u00bb. Cette r\u00e9ussite a conduit \u00e0 une collaboration avec PlayStation pour le single \u00ab\u00a0Be Happy &#8211; QWER avec PlayStation\u00a0\u00bb, pr\u00e9vu pour sortie le 17 d\u00e9cembre. Le groupe a annonc\u00e9 cette sortie via une vid\u00e9o partag\u00e9e sur les r\u00e9seaux sociaux et YouTube, mettant en avant un DualSense controller, laissant pr\u00e9sager un th\u00e8me PlayStation dans le vid\u00e9oclip \u00e0 venir. \u00ab\u00a0Be Happy\u00a0\u00bb est un titre de l&rsquo;EP troisi\u00e8me de QWER, sorti en juin 2025, et la collaboration inclura un vid\u00e9oclip \u00e0 th\u00e8me PlayStation pour c\u00e9l\u00e9brer les festivit\u00e9s de fin d&rsquo;ann\u00e9e. Cr\u00e9dit image : PlayStationTamago production.<\/p>\n<h2>Playstation Se Associ\u00e9 au Groupe K-pop Qwer Pour une Sortie de Single et une Collaboration en Vid\u00e9o<\/h2>\n<p>Sony renforce sa strat\u00e9gie promotionnelle de la PlayStation 5 en partenariat avec le groupe K-pop QWER, ajoutant ainsi \u00e0 ses collaborations ant\u00e9rieures avec des artistes asiatiques au Japon. Selon un article publi\u00e9 par Bruno Galvao sur Ghost of Yotei le 12 d\u00e9cembre 2025, QWER sortira un single en collaboration avec PlayStation. Depuis leur d\u00e9but en octobre 2023, QWER a remport\u00e9 de nombreux prix, dont celui de la Meilleure Chanson de l&rsquo;ann\u00e9e aux MAMA Awards pour \u00ab\u00a0Dear\u00a0\u00bb. Cette r\u00e9ussite a conduit \u00e0 une collaboration avec PlayStation pour le single \u00ab\u00a0Be Happy &#8211; QWER avec PlayStation\u00a0\u00bb, pr\u00e9vu pour sortie le 17 d\u00e9cembre. Le groupe a annonc\u00e9 cette sortie via une vid\u00e9o partag\u00e9e sur les r\u00e9seaux sociaux et YouTube, mettant en avant un DualSense controller, laissant pr\u00e9sager un th\u00e8me PlayStation dans le vid\u00e9oclip \u00e0 venir. \u00ab\u00a0Be Happy\u00a0\u00bb est un titre de l&rsquo;EP troisi\u00e8me de QWER, sorti en juin 2025, et la collaboration inclura un vid\u00e9oclip \u00e0 th\u00e8me PlayStation pour c\u00e9l\u00e9brer les festivit\u00e9s de fin d&rsquo;ann\u00e9e. Cr\u00e9dit image : PlayStationTamago production.<\/p>\n<h2>Au cas o\u00f9 vous l&rsquo;auriez manqu\u00e9<\/h2>\n<p>En nous immergeant davantage dans la sc\u00e8ne du jeu vid\u00e9o, il n&rsquo;y a pas p\u00e9nurie d&rsquo;annonces excitantes \u00e0 partager ! Tout d&rsquo;abord, Sophie Laurent vient de r\u00e9v\u00e9ler le dernier tireur d&rsquo;\u00e9lite multijoueur de PlayStation, \u00ab 4:LOOP \u00bb, d\u00e9velopp\u00e9 par Mike Booth et son \u00e9quipe chez Bad Robot Games. Notez la date du 20 d\u00e9cembre 2025 pour d\u00e9couvrir toutes les informations sur ce tireur en vue \u00e0 la troisi\u00e8me personne promettant des options de jeu infinies et une profondeur tactique dans un environnement de science-fiction captivant <a href=\"https:\/\/playersforlife.com\/fr\/2025\/12\/12\/playstation-presente-son-nouveau-jeu-multijoueur\/\" target=\"_blank\" rel=\"noopener noreferrer\">PlayStation Pr\u00e9sente son Nouveau Jeu Multijoueur<\/a>. Entre-temps, Ahmed Hassan a publi\u00e9 un article excitant sur la derni\u00e8re cr\u00e9ation de Toshihiro Nagoshi chez Nagoshi Studio, \u00ab Gang of Dragon \u00bb. Financ\u00e9 par NetEase Games et mettant en sc\u00e8ne Ma Dong-seok en tant que membre d&rsquo;un syndicat criminel cor\u00e9en, ce jeu promet des combats palpitants enclos et des s\u00e9quences d&rsquo;action urbaine dans le quartier anim\u00e9 de Kabukicho \u00e0 Tokyo. Regardez \u00e7a ! <a href=\"https:\/\/playersforlife.com\/fr\/2025\/12\/12\/createur-de-yakuza-toshihiro-nagoshi-presente-gang-of-dragon\/\" target=\"_blank\" rel=\"noopener noreferrer\">Cr\u00e9ateur de Yakuza, Toshihiro Nagoshi pr\u00e9sente Gang of Dragon<\/a>. Dans d&rsquo;autres nouvelles, le cr\u00e9ateur de Left 4 Dead Mike Booth a r\u00e9v\u00e9l\u00e9 son dernier projet lors des Game Awards, &lsquo;4:loop&rsquo;. Se d\u00e9roulant dans un monde post-apocalyptique o\u00f9 les humains se sont transform\u00e9s en statues \u00e0 cause d&rsquo;une invasion alien, ce tireur roguelike de Bad Robot Games promet une rejouabilit\u00e9 infinie et des sessions rapides et engageantes \u2013 pas besoin de gestion de statistiques compliqu\u00e9es ici ! Consultez l&rsquo;analyse d\u00e9taill\u00e9e de Carlos Mendoza sur 4:loop <a href=\"https:\/\/playersforlife.com\/fr\/2025\/12\/12\/4-loop-de-left-4-dead-presentation-lors-des-game-awards\/\" target=\"_blank\" rel=\"noopener noreferrer\">4:loop de Left 4 Dead : pr\u00e9sentation lors des Game Awards<\/a> pour voir comment Booth compte nous maintenir en haleine \u00e0 nouveau !<\/p>\n<p><img decoding=\"async\" style=\"width: 100%\" src=\"https:\/\/i.ytimg.com\/vi\/ZNaMTnjRzXM\/maxresdefault.jpg\" alt=\"\" title=\"\"><br \/>\n<div class=\"external-references\"><h2>They also talk about it<\/h2><p class=\"external-references__disclaimer\">Links to external sources for further reading<\/p><ul class=\"external-references__list\"><\/ul><\/div>(news\/2025\/12\/sony-signs-award-winning-korean-girl-group-qwer-to-promote-ps5-this-christmas)::https:\/\/www.pushsquare.com\/news\/2025\/12\/sony-signs-award-winning-korean-girl-group-qwer-to-promote-ps5-this-christmas|SEP|Sony aposta no K-pop para promover a PS5::https:\/\/www.eurogamer.pt\/sony-aposta-no-k-pop-para-promover-a-ps5|SEP|[News Blackpink&rsquo;s Lisa Is the New Global Face of PlayStation](\/news\/2025\/07\/blackpinks-lisa-is-the-new-global-face-of-playstation)::https:\/\/www.pushsquare.com\/news\/2025\/12\/sony-signs-award-winning-korean-girl-group-qwer-to-promote-ps5-this-christmas|SEP|Latest News::https:\/\/www.pushsquare.com\/news\/2025\/12\/sony-signs-award-winning-korean-girl-group-qwer-to-promote-ps5-this-christmas|SEP|(For Southeast Asia) Unveiling PlayStation Holiday Sale 2025 featuring Discounts on PlayStation 5 consoles and peripherals::https:\/\/blog.playstation.com\/2025\/12\/11\/20251212-phsales\/\u00a0\u00bb]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rejoignez Sony et les sensationnelles stars du K-pop QWER pour une c\u00e9l\u00e9bration de No\u00ebl joyeuse avec Be Happy &#8211; QWER avec PlayStation, disponible le 17 d\u00e9cembre, incluant un clip musical th\u00e9matique PlayStation captivant et mettant en avant la PS5 !<\/p>\n","protected":false},"author":11,"featured_media":87954,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_lmt_disableupdate":"","_lmt_disable":"","movie_schema":"","tvshow_schema":"","videogame_schema":"","meta_description":"Sony et K-pop pour promouvoir la PS5","meta_keywords":"PS5, K-pop, promotion, partenariat Sony, musique jeux-vid\u00e9o","meta_author":"Elodie Lambert","meta_robots":"index, follow","meta_language":"en","twitter_card":"summary_large_image","twitter_title":"Sony et le K-pop : une collaboration pour la PS5","twitter_description":"D\u00e9couvrez comment Sony utilise le ph\u00e9nom\u00e8ne K-pop pour promouvoir la PS5 avec une collaboration exclusivesortie de QWER ! Ne manquez pas leur titre de No\u00ebl \"Be Happy - QWER with PlayStation\" et son clip vid\u00e9o th\u00e9matique PlayStation c\u00e9l\u00e9brant les festivit\u00e9s de fin d'ann\u00e9e.","twitter_site":"","twitter_site_id":"","twitter_creator":"","twitter_creator_id":"","twitter_image":"https:\/\/assetsio.gnwcdn.com\/Captura-de-ecra%CC%83-2025-12-12%2C-a%CC%80s-19.13.50.png","twitter_image_alt":"","twitter_app_name_iphone":"","twitter_app_id_iphone":"","twitter_app_url_iphone":"","twitter_app_name_ipad":"","twitter_app_id_ipad":"","twitter_app_url_ipad":"","twitter_app_name_googleplay":"","twitter_app_id_googleplay":"","twitter_app_url_googleplay":"","twitter_player":"","twitter_player_width":0,"twitter_player_height":0,"twitter_player_stream":"","og_title":"Sony et le K-pop : une collaboration pour la PS5","og_type":"article","og_url":"https:\/\/playersforlife.com\/fr\/2025\/12\/12\/sony-mise-sur-le-k-pop-pour-promouvoir-la-ps5\/","og_image":"https:\/\/assetsio.gnwcdn.com\/Captura-de-ecra%CC%83-2025-12-12%2C-a%CC%80s-19.13.50.png","og_image_secure_url":"https:\/\/assetsio.gnwcdn.com\/Captura-de-ecra%CC%83-2025-12-12%2C-a%CC%80s-19.13.50.png","og_image_type":"image\/png","og_image_width":0,"og_image_height":0,"og_image_alt":"","og_description":"D\u00e9couvrez comment Sony utilise le ph\u00e9nom\u00e8ne K-pop pour promouvoir la PS5 avec une collaboration exclusivesortie de QWER ! Ne manquez pas leur titre de No\u00ebl \"Be Happy - QWER with PlayStation\" et son clip vid\u00e9o th\u00e9matique PlayStation c\u00e9l\u00e9brant les festivit\u00e9s de fin d'ann\u00e9e.","og_site_name":"PlayersForLife.com","og_locale":"en_US","og_article_published_time":"2025-12-12T19:48:25","og_article_modified_time":"2025-12-12T19:48:25","og_article_author":"Elodie 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