{"id":74748,"date":"2025-11-06T18:10:42","date_gmt":"2025-11-06T18:10:42","guid":{"rendered":"https:\/\/playersforlife.com\/2025\/11\/06\/square-enix-enregistre-une-baisse-de-ventes-proche-de-24\/"},"modified":"2025-11-06T18:11:40","modified_gmt":"2025-11-06T18:11:40","slug":"square-enix-enregistre-une-baisse-de-ventes-proche-de-24","status":"publish","type":"post","link":"https:\/\/playersforlife.com\/fr\/2025\/11\/06\/square-enix-enregistre-une-baisse-de-ventes-proche-de-24\/","title":{"rendered":"Square Enix enregistre une baisse de ventes proche de 24%"},"content":{"rendered":"<p><div class=\"key-takeaways\"><h3>En quelques mots<\/h3><p>Cr\u00e9\u00e9 avec l&#039;IA - on travaille encore dessus ! D\u00e9sol\u00e9 si \u00e7a ne correspond pas tout \u00e0 fait \u00e0 vos attentes.<\/p><ul><li style=\"margin-bottom: 8px;\">Square Enix a connu une baisse significative des ventes de jeux vid\u00e9o, avec une chute sup\u00e9rieure \u00e0 25 %.<\/li><li style=\"margin-bottom: 8px;\">Malgr\u00e9 des ventes unitaires plus faibles, l&#039;entreprise a r\u00e9ussi \u00e0 augmenter ses b\u00e9n\u00e9fices gr\u00e2ce au contenu num\u00e9rique et aux abonnements MMO.<\/li><li style=\"margin-bottom: 8px;\">Pour r\u00e9pondre \u00e0 la baisse des ventes, Square Enix modifie sa strat\u00e9gie en faveur de sorties sur plusieurs plateformes.<\/li><li style=\"margin-bottom: 8px;\">Le but est d&#039;augmenter la croissance totale des ventes et de se remettre des r\u00e9cents r\u00e9sultats d\u00e9cevants du secteur des jeux vid\u00e9o.<\/li><\/ul><\/div><br \/>\n<h3>Recommended products<\/h3><p class=\"aws-affiliate-disclaimer\">This page contains affiliate links. As an Amazon Associate, we earn a commission from purchases made through these links.<\/p><div class=\"aws-product-grid\"><div class=\"aws-product-card\"><div class=\"aws-product-image\"><a href=\"https:\/\/www.amazon.com\/Square-Enix-Statuette-Gainsborough-Multiple\/dp\/B086G8FK9F\/ref=sr_1_1?tag=playersforlif-20\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><img decoding=\"async\" src=\"https:\/\/m.media-amazon.com\/images\/I\/51ALUKr7gRL._AC_SX679_.jpg\" alt=\"Square Enix Final Fantasy VII Remake Statuette Aerith Gainsborough, Multiple Colors\" title=\"\"><\/a><\/div><div class=\"aws-product-content\"><h4><a href=\"https:\/\/www.amazon.com\/Square-Enix-Statuette-Gainsborough-Multiple\/dp\/B086G8FK9F\/ref=sr_1_1?tag=playersforlif-20\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Square Enix Final Fantasy VII Remake Statuette Aerith Gainsborough, Multiple Colors<\/a><\/h4><div class=\"aws-product-prices\"><span class=\"aws-current-price\">$104.80<\/span><\/div><\/div><\/div><div class=\"aws-product-card\"><div class=\"aws-product-image\"><a href=\"https:\/\/www.amazon.com\/Square-Enix-Fantasy-Statuette-Multiple\/dp\/B086FDB212\/ref=sr_1_2?tag=playersforlif-20\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><img decoding=\"async\" src=\"https:\/\/m.media-amazon.com\/images\/I\/51Mq3V8l4RL._AC_SX679_.jpg\" alt=\"Square Enix\" title=\"\"><\/a><\/div><div class=\"aws-product-content\"><h4><a href=\"https:\/\/www.amazon.com\/Square-Enix-Fantasy-Statuette-Multiple\/dp\/B086FDB212\/ref=sr_1_2?tag=playersforlif-20\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Square Enix<\/a><\/h4><div class=\"aws-product-prices\"><span class=\"aws-current-price\">$110.00<\/span><\/div><\/div><\/div><div class=\"aws-product-card\"><div class=\"aws-discount-badge\">-7%<\/div><div class=\"aws-product-image\"><a href=\"https:\/\/www.amazon.com\/Dragon-Quest-smile-slime-Japanese\/dp\/B01FSDSXG6\/ref=sr_1_2?tag=playersforlif-20\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><img decoding=\"async\" src=\"https:\/\/m.media-amazon.com\/images\/I\/61NdW-VpYoL._AC_SX679_.jpg\" alt=\"Square Enix Co., Ltd. Dragon Quest Smile Slime Plush Japanese Dance\" title=\"\"><\/a><\/div><div class=\"aws-product-content\"><h4><a href=\"https:\/\/www.amazon.com\/Dragon-Quest-smile-slime-Japanese\/dp\/B01FSDSXG6\/ref=sr_1_2?tag=playersforlif-20\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Square Enix Co., Ltd. Dragon Quest Smile Slime Plush Japanese Dance<\/a><\/h4><div class=\"aws-product-prices\"><span class=\"aws-original-price\">$37.20<\/span><span class=\"aws-discounted-price\">$34.66<\/span><\/div><\/div><\/div><div class=\"aws-product-card\"><div class=\"aws-product-image\"><a href=\"https:\/\/www.amazon.com\/EASELR-Rainwing-Pterosaur-Plushies-Kinkajou\/dp\/B0F2644TQ5\/ref=sr_1_3?tag=playersforlif-20\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><img decoding=\"async\" src=\"https:\/\/m.media-amazon.com\/images\/I\/71zvBNcJVuL._AC_SX679_.jpg\" alt=\"Wings of Fire Dragon Plush Toy Rainwing Dragon Stuffed Animals Pterosaur Plush Flying Dragon Pillow Plushies Gifts for Fans Kids Boys Girls (Kinkajou)\" title=\"\"><\/a><\/div><div class=\"aws-product-content\"><h4><a href=\"https:\/\/www.amazon.com\/EASELR-Rainwing-Pterosaur-Plushies-Kinkajou\/dp\/B0F2644TQ5\/ref=sr_1_3?tag=playersforlif-20\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Wings of Fire Dragon Plush Toy Rainwing Dragon Stuffed Animals Pterosaur Plush Flying Dragon Pillow Plushies Gifts for Fans Kids Boys Girls (Kinkajou)<\/a><\/h4><div class=\"aws-product-prices\"><span class=\"aws-current-price\">$25.99<\/span><\/div><\/div><\/div><div class=\"aws-product-card\"><div class=\"aws-product-image\"><a href=\"https:\/\/www.amazon.com\/Mouse-Cable-Razer-Chroma-Gaming\/dp\/B07F2BZZFX\/ref=sr_1_1?tag=playersforlif-20\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><img decoding=\"async\" src=\"https:\/\/m.media-amazon.com\/images\/I\/71LtAVjDA5L._AC_SX466_.jpg\" alt=\"USB Mouse Cable with Mouse Feet for Razer Naga Epic Chroma MMO Gaming Mouse\" title=\"\"><\/a><\/div><div class=\"aws-product-content\"><h4><a href=\"https:\/\/www.amazon.com\/Mouse-Cable-Razer-Chroma-Gaming\/dp\/B07F2BZZFX\/ref=sr_1_1?tag=playersforlif-20\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">USB Mouse Cable with Mouse Feet for Razer Naga Epic Chroma MMO Gaming Mouse<\/a><\/h4><div class=\"aws-product-prices\"><span class=\"aws-current-price\">$13.99<\/span><\/div><\/div><\/div><\/div>\n        <style>\n            .aws-affiliate-disclaimer {\n                font-size: 13px;\n                color: #666;\n                margin: 4px 0 16px 0;\n            }\n\n            .aws-product-grid {\n                display: grid;\n                grid-template-columns: repeat(3, 1fr);\n                gap: 20px;\n                margin: 20px 0;\n            }\n            \n            .aws-product-card {\n                border: 1px solid #e0e0e0;\n                border-radius: 8px;\n                overflow: hidden;\n                background: #fff;\n                box-shadow: 0 2px 4px rgba(0,0,0,0.1);\n                transition: transform 0.2s ease, box-shadow 0.2s ease;\n                position: relative;\n            }\n            \n            .aws-product-card:hover {\n                transform: translateY(-2px);\n                box-shadow: 0 4px 8px 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        color: #999;\n                font-size: 14px;\n            }\n            \n            .aws-discounted-price {\n                color: #ff4444;\n                font-size: 16px;\n            }\n            \n            .aws-current-price {\n                color: #333;\n                font-size: 16px;\n            }\n            \n            \/* Tablet styles - 2 columns *\/\n            @media (max-width: 768px) {\n                .aws-product-grid {\n                    grid-template-columns: repeat(2, 1fr);\n                    gap: 15px;\n                }\n                \n                .aws-product-image {\n                    height: 180px;\n                }\n            }\n            \n            \/* Mobile styles - 1 column *\/\n            @media (max-width: 480px) {\n                .aws-product-grid {\n                    grid-template-columns: 1fr;\n                    gap: 15px;\n                }\n                \n                .aws-product-image {\n                    height: 220px;\n                }\n                \n                .aws-product-content {\n                    padding: 12px;\n                }\n            }\n        <\/style><\/p>\n<h2>Baisse des ventes chez Square Enix malgr\u00e9 le d\u00e9clin de la division jeux vid\u00e9o, objectif de recovery gr\u00e2ce aux sorties sur plusieurs plateformes<\/h2>\n<p>Le dernier rapport financier de Square Enix indique une forte baisse des ventes, bien que les b\u00e9n\u00e9fices aient l\u00e9g\u00e8rement augment\u00e9. La division jeux vid\u00e9o a connu la plus grande baisse, avec une chute de plus de 25% des ventes. Malgr\u00e9 la vente de moins d&rsquo;unit\u00e9s au Japon, en Am\u00e9rique du Nord et en Europe, l&rsquo;entreprise a compens\u00e9 les ventes unitaires plus basses gr\u00e2ce aux gains li\u00e9s aux contenus num\u00e9riques et aux abonnements MMO. Square Enix se concentre d\u00e9sormais sur les sorties sur plusieurs plateformes, dans l&rsquo;espoir de stimuler la croissance des ventes globales et d&rsquo;enrayer la r\u00e9cente baisse des ventes.<\/p>\n<h2>Au cas o\u00f9 vous l&rsquo;auriez manqu\u00e9<\/h2>\n<p>\u00ab\u00a0De l&rsquo;automatisation aux briques intergalactiques et aux tendances de ventes mondiales, nous avons tout ! Jonathan Dubinski ouvre le bal en explorant le plan audacieux de Square Enix pour automatiser 70% de leurs tests de jeux d&rsquo;ici 2027 gr\u00e2ce \u00e0 l&rsquo;IA g\u00e9n\u00e9rative dans son article r\u00e9flexion &lsquo;Square Enix ne veut pas que les humains testent leurs jeux&rsquo; <a href=\"https:\/\/playersforlife.com\/fr\/2025\/11\/06\/square-enix-ne-veut-pas-que-les-humains-testent-leurs-jeux\/\" target=\"_blank\" rel=\"noopener noreferrer\">Square Enix ne veut pas que les humains testent leurs jeux<\/a>. Ensuite, Sophie Laurent nous emm\u00e8ne \u00e0 la limite de l&rsquo;espace avec sa plong\u00e9e approfondie dans le prochain set LEGO Icons Star Trek: USS Enterprise NCC-1701-D dans &lsquo;LEGO Star Trek en route&rsquo; <a href=\"https:\/\/playersforlife.com\/fr\/2025\/11\/06\/star-trek-en-chemin-chez-lego\/\" target=\"_blank\" rel=\"noopener noreferrer\">Star Trek en chemin chez LEGO<\/a>. Enfin, Ahmed Hassan r\u00e9v\u00e8le comment les ventes num\u00e9riques conqui\u00e8rent m\u00eame le march\u00e9 traditionnelement ax\u00e9 sur les consoles au Japon dans son analyse r\u00e9v\u00e9latrice &lsquo;M\u00eame les joueurs japonais succombent aux ventes num\u00e9riques&rsquo; <a href=\"https:\/\/playersforlife.com\/fr\/2025\/11\/06\/meme-les-joueurs-japonais-succombent-au-numerique\/\" target=\"_blank\" rel=\"noopener noreferrer\">M\u00eame les joueurs japonais succombent au num\u00e9rique<\/a>. Ne manquez pas ces lectures fascinantes !\u00a0\u00bb<\/p>\n<p><img decoding=\"async\" style=\"width: 100%\" src=\"https:\/\/www.techopse.com\/wp-content\/uploads\/2024\/11\/GXMhFdBWEAAkjIy.jpg\" alt=\"\" title=\"\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Square Enix navigue une baisse difficile des ventes en se concentrant sur le contenu num\u00e9rique, les ventes de jeux de la biblioth\u00e8que et les abonnements aux MMORPG, tout en s&rsquo;engageant dans des efforts multijoueurs pour une croissance future.<\/p>\n","protected":false},"author":12,"featured_media":74741,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_lmt_disableupdate":"","_lmt_disable":"","movie_schema":"","tvshow_schema":"","videogame_schema":"","meta_description":"D\u00e9couvrez la baisse spectaculaire de 23,7% des ventes de Square Enix","meta_keywords":"square_enix_ventes; baisse_sales; jeu_video; merchandising; rentabilite_segment_numerique; jeux_catalogues; sorties_reussies; mmmo_subscription; multiplateforme","meta_author":"Gabriel Sutton","meta_robots":"index, follow","meta_language":"en","twitter_card":"summary_large_image","twitter_title":"\"Square Enix: Baisse de ventes de 24% malgr\u00e9 l'augmentation des profits\".","twitter_description":"D\u00e9couvrez la baisse inqui\u00e9tante des ventes de Square Enix : une chute de 23,7 % en seulement six mois ! Les causes et les cons\u00e9quences sur l'entreprise.","twitter_site":"","twitter_site_id":"","twitter_creator":"","twitter_creator_id":"","twitter_image":"https:\/\/assetsio.gnwcdn.com\/Gs8JCPebUAIgSaX.jpeg","twitter_image_alt":"","twitter_app_name_iphone":"","twitter_app_id_iphone":"","twitter_app_url_iphone":"","twitter_app_name_ipad":"","twitter_app_id_ipad":"","twitter_app_url_ipad":"","twitter_app_name_googleplay":"","twitter_app_id_googleplay":"","twitter_app_url_googleplay":"","twitter_player":"","twitter_player_width":0,"twitter_player_height":0,"twitter_player_stream":"","og_title":"\"Square Enix: Baisse de ventes de 24% malgr\u00e9 l'augmentation des profits\".","og_type":"article","og_url":"https:\/\/playersforlife.com\/fr\/2025\/11\/06\/square-enix-enregistre-une-baisse-de-ventes-proche-de-24\/","og_image":"https:\/\/assetsio.gnwcdn.com\/Gs8JCPebUAIgSaX.jpeg","og_image_secure_url":"https:\/\/assetsio.gnwcdn.com\/Gs8JCPebUAIgSaX.jpeg","og_image_type":"image\/jpeg","og_image_width":0,"og_image_height":0,"og_image_alt":"","og_description":"D\u00e9couvrez la baisse inqui\u00e9tante des ventes de Square Enix : une chute de 23,7 % en seulement six mois ! Les causes et les cons\u00e9quences sur l'entreprise.","og_site_name":"PlayersForLife.com","og_locale":"en_US","og_article_published_time":"2025-11-06T18:11:42","og_article_modified_time":"2025-11-06T18:11:42","og_article_author":"Gabriel Sutton","og_article_section":"Business","og_article_tag":["Action"],"og_video":"https:\/\/www.youtube.com\/embed\/BTdASTyGDXo","og_video_secure_url":"https:\/\/www.youtube.com\/embed\/BTdASTyGDXo","og_video_type":"","og_video_width":0,"og_video_height":0,"og_audio":"","og_audio_secure_url":"","og_audio_type":"","footnotes":""},"categories":[33],"tags":[42,45],"class_list":["post-74748","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-action","tag-mixed"],"lang":"fr","original_post_id":null,"featured_image_urls":{"full":["https:\/\/playersforlife.com\/wp-content\/uploads\/2025\/11\/image_2025-11-Nov-6-2025_13-10-40-scaled.jpg",2560,1440,false],"thumbnail":["https:\/\/playersforlife.com\/wp-content\/uploads\/2025\/11\/image_2025-11-Nov-6-2025_13-10-40-150x150.jpg",150,150,true],"medium":["https:\/\/playersforlife.com\/wp-content\/uploads\/2025\/11\/image_2025-11-Nov-6-2025_13-10-40-300x169.jpg",300,169,true],"medium_large":["https:\/\/playersforlife.com\/wp-content\/uploads\/2025\/11\/image_2025-11-Nov-6-2025_13-10-40-768x432.jpg",768,432,true],"large":["https:\/\/playersforlife.com\/wp-content\/uploads\/2025\/11\/image_2025-11-Nov-6-2025_13-10-40-1024x576.jpg",1024,576,true],"1536x1536":["https:\/\/playersforlife.com\/wp-content\/uploads\/2025\/11\/image_2025-11-Nov-6-2025_13-10-40-1536x864.jpg",1536,864,true],"2048x2048":["https:\/\/playersforlife.com\/wp-content\/uploads\/2025\/11\/image_2025-11-Nov-6-2025_13-10-40-2048x1152.jpg",2048,1152,true],"penci-single-full":["https:\/\/playersforlife.com\/wp-content\/uploads\/2025\/11\/image_2025-11-Nov-6-2025_13-10-40-1920x1080.jpg",1920,1080,true],"penci-slider-full-thumb":["https:\/\/playersforlife.com\/wp-content\/uploads\/2025\/11\/image_2025-11-Nov-6-2025_13-10-40-1920x800.jpg",1920,800,true],"penci-full-thumb":["https:\/\/playersforlife.com\/wp-content\/uploads\/2025\/11\/image_2025-11-Nov-6-2025_13-10-40-1170x658.jpg",1170,658,true],"penci-slider-thumb":["https:\/\/playersforlife.com\/wp-content\/uploads\/2025\/11\/image_2025-11-Nov-6-2025_13-10-40-1170x663.jpg",1170,663,true],"penci-magazine-slider":["https:\/\/playersforlife.com\/wp-content\/uploads\/2025\/11\/image_2025-11-Nov-6-2025_13-10-40-780x516.jpg",780,516,true],"penci-thumb":["https:\/\/playersforlife.com\/wp-content\/uploads\/2025\/11\/image_2025-11-Nov-6-2025_13-10-40-585x390.jpg",585,390,true],"penci-masonry-thumb":["https:\/\/playersforlife.com\/wp-content\/uploads\/2025\/11\/image_2025-11-Nov-6-2025_13-10-40-585x329.jpg",585,329,true],"penci-thumb-square":["https:\/\/playersforlife.com\/wp-content\/uploads\/2025\/11\/image_2025-11-Nov-6-2025_13-10-40-585x585.jpg",585,585,true],"penci-thumb-vertical":["https:\/\/playersforlife.com\/wp-content\/uploads\/2025\/11\/image_2025-11-Nov-6-2025_13-10-40-480x650.jpg",480,650,true],"penci-thumb-small":["https:\/\/playersforlife.com\/wp-content\/uploads\/2025\/11\/image_2025-11-Nov-6-2025_13-10-40-263x175.jpg",263,175,true],"penci-recipe-1200x1200":["https:\/\/playersforlife.com\/wp-content\/uploads\/2025\/11\/image_2025-11-Nov-6-2025_13-10-40-1200x1200.jpg",1200,1200,true],"penci-recipe-1200x900":["https:\/\/playersforlife.com\/wp-content\/uploads\/2025\/11\/image_2025-11-Nov-6-2025_13-10-40-1200x900.jpg",1200,900,true],"penci-recipe-1200x675":["https:\/\/playersforlife.com\/wp-content\/uploads\/2025\/11\/image_2025-11-Nov-6-2025_13-10-40-1200x675.jpg",1200,675,true]},"author_info":{"info":["Gabriel Sutton"]},"category_info":"<a href=\"https:\/\/playersforlife.com\/category\/business\/\" rel=\"category tag\">Business<\/a>","tag_info":"Business","comment_count":"0","_links":{"self":[{"href":"https:\/\/playersforlife.com\/fr\/wp-json\/wp\/v2\/posts\/74748","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/playersforlife.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/playersforlife.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/playersforlife.com\/fr\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/playersforlife.com\/fr\/wp-json\/wp\/v2\/comments?post=74748"}],"version-history":[{"count":1,"href":"https:\/\/playersforlife.com\/fr\/wp-json\/wp\/v2\/posts\/74748\/revisions"}],"predecessor-version":[{"id":74749,"href":"https:\/\/playersforlife.com\/fr\/wp-json\/wp\/v2\/posts\/74748\/revisions\/74749"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/playersforlife.com\/fr\/wp-json\/wp\/v2\/media\/74741"}],"wp:attachment":[{"href":"https:\/\/playersforlife.com\/fr\/wp-json\/wp\/v2\/media?parent=74748"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/playersforlife.com\/fr\/wp-json\/wp\/v2\/categories?post=74748"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/playersforlife.com\/fr\/wp-json\/wp\/v2\/tags?post=74748"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}