{"id":146170,"date":"2026-05-21T08:01:01","date_gmt":"2026-05-21T08:01:01","guid":{"rendered":"https:\/\/playersforlife.com\/2026\/05\/21\/ceo-d-xbox-change-la-marque-en-xbox\/"},"modified":"2026-05-21T08:09:20","modified_gmt":"2026-05-21T08:09:20","slug":"ceo-d-xbox-change-la-marque-en-xbox","status":"publish","type":"post","link":"https:\/\/playersforlife.com\/fr\/2026\/05\/21\/ceo-d-xbox-change-la-marque-en-xbox\/","title":{"rendered":"CEO d&rsquo;Xbox change la marque en XBOX"},"content":{"rendered":"<p><div class=\"key-takeaways\"><h3>En quelques mots<\/h3><p>Cr\u00e9\u00e9 avec l&#039;IA - on travaille encore dessus ! D\u00e9sol\u00e9 si \u00e7a ne correspond pas tout \u00e0 fait \u00e0 vos attentes.<\/p><ul><li style=\"margin-bottom: 8px;\">La marque Xbox a connu une importante r\u00e9orientation, changeant son nom et son logo en lettres majuscules : XBOX, dans le cadre d&#039;une vision unifi\u00e9e pour la division des jeux sous la direction de la PDG Asha Sharma.<\/li><li style=\"margin-bottom: 8px;\">Microsoft Gaming est d\u00e9sormais op\u00e9rationnel sous le nom de Xbox, visant \u00e0 se reconnecter avec les fans de longue date et \u00e0 mettre en \u00e9vidence le r\u00f4le de Xbox dans le paysage divertissement plus large.<\/li><li style=\"margin-bottom: 8px;\">La d\u00e9cision de renommer la division jeu a \u00e9t\u00e9 prise pour simplifier la structure et mieux s&#039;aligner avec les ambitions plus vastes, ainsi qu&#039;aborder des probl\u00e8mes pass\u00e9s tels que la situation Call of Duty avec Xbox Game Pass.<\/li><li style=\"margin-bottom: 8px;\">Sous la direction de Sharma, il y a eu des ajustements apport\u00e9s au mat\u00e9riel, aux contenus, \u00e0 l&#039;exp\u00e9rience utilisateur et aux services con\u00e7us pour plaire aux joueurs quotidiens, avec un accent mis sur les plates-formes PC et mobiles. Cela inclut une r\u00e9duction des prix d&#039;abonnement Xbox Game Pass.<\/li><\/ul><\/div><br \/>\n<h3>Recommended products<\/h3><p class=\"aws-affiliate-disclaimer\">This page contains affiliate links. 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2 columns *\/\n            @media (max-width: 768px) {\n                .aws-product-grid {\n                    grid-template-columns: repeat(2, 1fr);\n                    gap: 15px;\n                }\n                \n                .aws-product-image {\n                    height: 180px;\n                }\n            }\n            \n            \/* Mobile styles - 1 column *\/\n            @media (max-width: 480px) {\n                .aws-product-grid {\n                    grid-template-columns: 1fr;\n                    gap: 15px;\n                }\n                \n                .aws-product-image {\n                    height: 220px;\n                }\n                \n                .aws-product-content {\n                    padding: 12px;\n                }\n            }\n        <\/style><\/p>\n<p>Le PDG d\u2019Xbox, Asha Sharma, a mis en place une importante initiative de r\u00e9branding, changeant officiellement le logo et le nom d\u2019Xbox en lettres majuscules : XBOX. Cette d\u00e9cision a suivi un sondage o\u00f9 64 % de ses followers ont pr\u00e9f\u00e9r\u00e9 l\u2019\u00e9criture \u00ab XBOX \u00bb par rapport \u00e0 la traditionnelle \u00ab Xbox \u00bb. Le profil officiel d\u2019Xbox sur X a depuis \u00e9t\u00e9 mis \u00e0 jour pour refl\u00e9ter ce changement. Ces mises \u00e0 jour font partie de plus vastes changements strat\u00e9giques sous la direction de Sharma, depuis qu\u2019elle a \u00e9t\u00e9 promue PDG de Microsoft Gaming en janvier 2022, succ\u00e9dant \u00e0 Phil Spencer. L\u2019\u00e9cosyst\u00e8me de jeu de Microsoft englobe Xbox, PC, mobile et plates-formes cloud. Une grande op\u00e9ration pendant cette p\u00e9riode a \u00e9t\u00e9 l\u2019acquisition d\u2019Activision Blizzard pour 68,7 milliards de dollars. Toutefois, dans un revirement notable, la direction de Sharma a r\u00e9examin\u00e9 la d\u00e9cision d\u2019inclure les jeux Call of Duty sur Xbox Game Pass. La division des jeux teste \u00e9galement un nouveau logo d\u2019Xbox plus simplifi\u00e9. De plus, Sharma a annonc\u00e9 que Microsoft Gaming serait d\u00e9sormais exploit\u00e9 sous le nom d\u2019Xbox. Ce r\u00e9branding vise \u00e0 se reconnecter avec les fans de longue date et \u00e0 r\u00e9affirmer le r\u00f4le d\u2019Xbox dans le paysage divertissement global. Auparavant, le logo de la console avait \u00e9t\u00e9 modifi\u00e9 en vert classique, signalant un retour aux origines de la marque.<\/p>\n<h2>Rebranding de Microsoft Gaming pour s&rsquo;aligner sur des ambitions plus vastes et \u00e9couter les retours des fans sous la direction d&rsquo;Asha Sharma<\/h2>\n<p>Sharma a expliqu\u00e9 la d\u00e9cision de renommer la division de jeux comme une mesure pour unifier les \u00e9quipes de jeux. Elle a d\u00e9clar\u00e9 en avril : \u00ab\u00a0Notre meilleur travail est accompli lorsque tout le monde travaille ensemble. Microsoft Gaming d\u00e9crit notre structure mais pas notre ambition.\u00a0\u00bb Sous la direction de Sharma, la strat\u00e9gie consiste \u00e0 traiter des probl\u00e8mes pass\u00e9s, tels que la situation Call of Duty avec Xbox Game Pass. L&rsquo;\u00e9quipe priorise le mat\u00e9riel, le contenu, l&rsquo;exp\u00e9rience utilisateur et les services con\u00e7us pour plaire aux joueurs quotidiens, avec une attention accrue sur les plates-formes PC et mobiles. Sharma a d\u00e9clar\u00e9 : \u00ab\u00a0C&rsquo;est pourquoi nous revenons \u00e0 la case d\u00e9part et changeons le nom de nos \u00e9quipes.\u00a0\u00bb Ces ajustements, bien que mineurs en apparence, ont \u00e9t\u00e9 bien accueillis par les fans qui per\u00e7oivent Sharma comme \u00e9coutant activement les retours publics et orientant l&rsquo;entreprise dans une direction corrective. Le renommage du compte principal X de Microsoft pour correspondre \u00e0 la marque \u00ab\u00a0XBOX\u00a0\u00bb souligne davantage cette approche centr\u00e9e sur la communaut\u00e9. Des changements sont \u00e9galement attendus pour les comptes Threads et Bluesky. L&rsquo;une des d\u00e9cisions les plus populaires de Sharma jusqu&rsquo;\u00e0 pr\u00e9sent a \u00e9t\u00e9 la r\u00e9duction des prix d&rsquo;abonnement Xbox Game Pass, facilit\u00e9e par le retrait de Call of Duty du service lors de son jour de lancement.<\/p>\n<h2>Au cas o\u00f9 vous l&rsquo;auriez manqu\u00e9<\/h2>\n<p>Dans le monde en constante \u00e9volution du jeu vid\u00e9o, il se passe toujours quelque chose d&rsquo;excitant ! Jonathan Dubinski a r\u00e9cemment partag\u00e9 des nouvelles palpitantes sur Players for Life concernant l&rsquo;arriv\u00e9e du film La L\u00e9gende de Zelda trois semaines plus t\u00f4t que pr\u00e9vu au cin\u00e9ma. Avec Wes Ball \u00e0 la r\u00e9alisation et Bo Bragason et Benjamin Evan Ainsworth interpr\u00e9tant respectivement Zelda et Link, ce film est un must-watch pour tout fan de Zelda <a href=\"https:\/\/playersforlife.com\/fr\/2026\/05\/14\/le-film-la-legende-de-zelda-arrive-plus-tot-que-prevu-au-cinema\/\" target=\"_blank\" rel=\"noopener noreferrer\">Le film La L\u00e9gende de Zelda arrive plus t\u00f4t que pr\u00e9vu au cin\u00e9ma<\/a>. Entre-temps, si vous \u00eates impatient de rester \u00e0 la pointe des actualit\u00e9s Xbox, jetez un coup d&rsquo;\u0153il au dernier article de Dubinski explorant leur r\u00e9cente \u00e9volution visuelle sous la direction de la CEO Asha Sharma. Il s&rsquo;int\u00e9resse au nouveau logo majuscule et aux mises \u00e0 jour<\/p>\n<p><img decoding=\"async\" style=\"width: 100%\" src=\"https:\/\/www.sheeparcade.com\/r\/n\/images\/01kj4pb1b25tdx2wg4qhrf47bx.jpg\" alt=\"\" title=\"\"><br \/>\n<div class=\"external-references\"><h2>Ils en parlent aussi dans la presse \u00e9trang\u00e8re<\/h2><p class=\"external-references__disclaimer\">Si vous comprenez l&#039;anglais, voici des liens vers des sources externes<\/p><ul class=\"external-references__list\"><li class=\"external-references__item\" data-index=\"1\"><span class=\"external-references__title\">Xbox officially rebrands to XBOX following fan poll results<\/span><a href=\"https:\/\/tbreak.com\/xbox-rebrands-xbox-fan-poll-ceo\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"external-references__link\"><span class=\"external-references__title\">Xbox officially rebrands to XBOX following fan poll results<\/span><span class=\"external-references__domain\">tbreak.com<\/span><\/a><\/li><li class=\"external-references__item\" data-index=\"2\"><span class=\"external-references__title\">Xbox rebrands, signals shift in strategy under new leadership<\/span><a href=\"https:\/\/www.spieltimes.io\/brands\/xbox-rebrands-signals-shift-in-strategy-under-new-leadership\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"external-references__link\"><span class=\"external-references__title\">Xbox rebrands, signals shift in strategy under new leadership<\/span><span class=\"external-references__domain\">spieltimes.io<\/span><\/a><\/li><\/ul><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Avec son attention port\u00e9e sur l&rsquo;unification des \u00e9quipes de jeux, en mettant l&rsquo;accent sur l&rsquo;ambition et en r\u00e9pondant aux pr\u00e9f\u00e9rences des fans, la nouvelle PDG d&rsquo;Xbox, Asha Sharma, travaille assid\u00fbment pour transformer la marque de mani\u00e8re \u00e0 plaire aux joueurs tout en am\u00e9liorant les performances globales.<\/p>\n","protected":false},"author":9,"featured_media":146163,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_lmt_disableupdate":"","_lmt_disable":"","movie_schema":"","tvshow_schema":"","videogame_schema":"","meta_description":"D\u00e9couvrez comment Asha Sharma, nouvelle PDG d'Xbox, a chang\u00e9 la marque en XBOX : orthographe modifi\u00e9e, logo vert classique et nouveaux prix pour le Xbox Game Pass.","meta_keywords":"xbox, asha sharma, changement d'orthographe, couleur vert classique, ambition avant structure","meta_author":"Mael Blaese","meta_robots":"index, follow","meta_language":"en","twitter_card":"summary_large_image","twitter_title":"\"Xbox devient XBOX : une nouvelle \u00e8re commence !\"","twitter_description":"D\u00e9couvrez comment Asha Sharma a revitalis\u00e9 Xbox avec une nouvelle orthographe, un logo vert classique et plus 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