{"id":141215,"date":"2026-04-17T14:00:33","date_gmt":"2026-04-17T14:00:33","guid":{"rendered":"https:\/\/playersforlife.com\/2026\/04\/17\/netflix-emprunte-a-tiktok-pour-vous-inciter-a-regarder-plus-de-films-et-series\/"},"modified":"2026-04-17T14:14:57","modified_gmt":"2026-04-17T14:14:57","slug":"netflix-emprunte-a-tiktok-pour-vous-inciter-a-regarder-plus-de-films-et-series","status":"publish","type":"post","link":"https:\/\/playersforlife.com\/fr\/2026\/04\/17\/netflix-emprunte-a-tiktok-pour-vous-inciter-a-regarder-plus-de-films-et-series\/","title":{"rendered":"Netflix emprunte \u00e0 TikTok pour vous inciter \u00e0 regarder plus de films et s\u00e9ries"},"content":{"rendered":"<p><div class=\"key-takeaways\"><h3>En quelques mots<\/h3><p>Cr\u00e9\u00e9 avec l&#039;IA - on travaille encore dessus ! D\u00e9sol\u00e9 si \u00e7a ne correspond pas tout \u00e0 fait \u00e0 vos attentes.<\/p><ul><li style=\"margin-bottom: 8px;\">Netflix va lancer une importante mise \u00e0 jour de son application mobile en avril, incluant une nouvelle interface inspir\u00e9e de la fa\u00e7on dont TikTok pr\u00e9sente ses vid\u00e9os verticales.<\/li><li style=\"margin-bottom: 8px;\">La mise \u00e0 jour vise \u00e0 simplifier la d\u00e9couverte de contenu et \u00e0 optimiser l&#039;exp\u00e9rience de visualisation sur mobile, en tenant compte du comportement \u00e9volutif des utilisateurs et en att\u00e9nuant les diff\u00e9rences entre la consommation de divertissement t\u00e9l\u00e9visuel et mobile.<\/li><li style=\"margin-bottom: 8px;\">Nouveau design qui s&#039;aligne sur une mise \u00e0 jour introduite en 2025 pour l&#039;application de la Smart TV, marquant un engagement en faveur d&#039;une croissance \u00e0 long terme de la plateforme et de l&#039;adaptation aux habitudes de consommation \u00e9volutives.<\/li><li style=\"margin-bottom: 8px;\">En adoptant un format vid\u00e9o vertical, Netflix esp\u00e8re r\u00e9duire le temps de prise de d\u00e9cision pour les utilisateurs lorsqu&#039;ils choisissent ce qu&#039;ils veulent regarder sur leurs appareils mobiles.<\/li><\/ul><\/div><br \/>\n<h3>Recommended products<\/h3><p class=\"aws-affiliate-disclaimer\">This page contains affiliate links. As an Amazon Associate, we earn a commission from purchases made through these links.<\/p><div class=\"aws-product-grid\"><div class=\"aws-product-card\"><div class=\"aws-product-image\"><a href=\"https:\/\/www.amazon.com\/Grupo-Erik-Stranger-Things-Journal\/dp\/B0DNSWSW95\/ref=sr_1_3?tag=playersforlif-20\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><img decoding=\"async\" src=\"https:\/\/m.media-amazon.com\/images\/I\/71mZO0yVcHL._AC_SX425_.jpg\" alt=\"Grupo Erik Travel Journal Notebook - Stranger Things Merchandise | Travel Accessories For Women &amp; For Men, Travelling Essentials, Diary Planner Notebook | Stranger Things Gifts Under 15 Pounds\" title=\"\"><\/a><\/div><div class=\"aws-product-content\"><h4><a href=\"https:\/\/www.amazon.com\/Grupo-Erik-Stranger-Things-Journal\/dp\/B0DNSWSW95\/ref=sr_1_3?tag=playersforlif-20\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Grupo Erik Travel Journal Notebook - Stranger Things Merchandise | Travel Accessories For Women &amp; For Men, Travelling Essentials, Diary Planner Notebook | Stranger Things Gifts Under 15 Pounds<\/a><\/h4><div class=\"aws-product-prices\"><span class=\"aws-current-price\">$17.99<\/span><\/div><\/div><\/div><div class=\"aws-product-card\"><div class=\"aws-discount-badge\">-15%<\/div><div class=\"aws-product-image\"><a href=\"https:\/\/www.amazon.com\/B-Land-Universal-Rotating-Multiple-Function\/dp\/B06XP29B2S\/ref=sr_1_1?tag=playersforlif-20\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><img decoding=\"async\" src=\"https:\/\/m.media-amazon.com\/images\/I\/613f8CvGt7L._AC_SX425_.jpg\" alt=\"B-Land Cell Phone Holder, Universal Mobile Phone Stand, Lazy Bracket, DIY Flexible Mount Stand with Multiple Function (Black)\" title=\"\"><\/a><\/div><div class=\"aws-product-content\"><h4><a href=\"https:\/\/www.amazon.com\/B-Land-Universal-Rotating-Multiple-Function\/dp\/B06XP29B2S\/ref=sr_1_1?tag=playersforlif-20\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">B-Land Cell Phone Holder, Universal Mobile Phone Stand, Lazy Bracket, DIY Flexible Mount Stand with Multiple Function (Black)<\/a><\/h4><div class=\"aws-product-prices\"><span class=\"aws-original-price\">$19.99<\/span><span class=\"aws-discounted-price\">$16.99<\/span><\/div><\/div><\/div><div class=\"aws-product-card\"><div class=\"aws-product-image\"><a href=\"https:\/\/www.amazon.com\/Kingdow-Lazy-Bracket-Universal-Functions\/dp\/B0777MSBNN\/ref=sr_1_2?tag=playersforlif-20\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><img decoding=\"async\" src=\"https:\/\/m.media-amazon.com\/images\/I\/51rQ6zWXi6L._AC_SX425_.jpg\" alt=\"Chapter Seven Universal Smart Mobile Phone Stand,Hanging on Neck Cell Phone Mount Holder, Flexible Lazy Bracket DIY Free Rotating for Multiple Functions (Black)\" title=\"\"><\/a><\/div><div class=\"aws-product-content\"><h4><a href=\"https:\/\/www.amazon.com\/Kingdow-Lazy-Bracket-Universal-Functions\/dp\/B0777MSBNN\/ref=sr_1_2?tag=playersforlif-20\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Chapter Seven Universal Smart Mobile Phone Stand,Hanging on Neck Cell Phone Mount Holder, Flexible Lazy Bracket DIY Free Rotating for Multiple Functions (Black)<\/a><\/h4><div class=\"aws-product-prices\"><span class=\"aws-current-price\">$9.99<\/span><\/div><\/div><\/div><div class=\"aws-product-card\"><div class=\"aws-product-image\"><a href=\"https:\/\/www.amazon.com\/QkonkgnS-Holder-Universal-Mobile-Hanging\/dp\/B0D8FMQWX4\/ref=sr_1_3?tag=playersforlif-20\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><img decoding=\"async\" src=\"https:\/\/m.media-amazon.com\/images\/I\/51LT1otEPML._AC_SX425_.jpg\" alt=\"Lazy Cell Phone Holder, Universal Cell Phone Holder for Smart Mobile Phone,Hanging on Neck Cell Phone Mount Holder ,Hands-Free Mobile Phone Holder on Bed\/Tableb, 27.6 Length for 4.7-6.7 Size\" title=\"\"><\/a><\/div><div class=\"aws-product-content\"><h4><a href=\"https:\/\/www.amazon.com\/QkonkgnS-Holder-Universal-Mobile-Hanging\/dp\/B0D8FMQWX4\/ref=sr_1_3?tag=playersforlif-20\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Lazy Cell Phone Holder, Universal Cell Phone Holder for Smart Mobile Phone,Hanging on Neck Cell Phone Mount Holder ,Hands-Free Mobile Phone Holder on Bed\/Tableb, 27.6 Length for 4.7-6.7 Size<\/a><\/h4><div class=\"aws-product-prices\"><span class=\"aws-current-price\">$8.38<\/span><\/div><\/div><\/div><\/div>\n        <style>\n            .aws-affiliate-disclaimer {\n                font-size: 13px;\n                color: #666;\n                margin: 4px 0 16px 0;\n            }\n\n            .aws-product-grid {\n                display: grid;\n                grid-template-columns: repeat(3, 1fr);\n                gap: 20px;\n                margin: 20px 0;\n            }\n            \n            .aws-product-card {\n                border: 1px solid #e0e0e0;\n                border-radius: 8px;\n                overflow: hidden;\n                background: #fff;\n                box-shadow: 0 2px 4px rgba(0,0,0,0.1);\n                transition: transform 0.2s ease, box-shadow 0.2s ease;\n                position: relative;\n            }\n            \n            .aws-product-card:hover {\n                transform: translateY(-2px);\n                box-shadow: 0 4px 8px rgba(0,0,0,0.15);\n            }\n            \n            .aws-discount-badge {\n                position: absolute;\n                top: 10px;\n                right: 10px;\n                background: #ff4444;\n                color: white;\n                padding: 4px 8px;\n                border-radius: 4px;\n                font-size: 12px;\n                font-weight: bold;\n                z-index: 2;\n            }\n            \n            .aws-product-image {\n                width: 100%;\n                height: 200px;\n                overflow: hidden;\n                background: #f5f5f5;\n            }\n            \n            .aws-product-image img {\n                width: 100%;\n                height: 100%;\n                object-fit: contain;\n                transition: transform 0.2s ease;\n            }\n            \n            .aws-product-image:hover img {\n                transform: scale(1.05);\n            }\n            \n            .aws-product-image a {\n                display: block;\n                width: 100%;\n                height: 100%;\n            }\n            \n            .aws-product-content {\n                padding: 15px;\n            }\n            \n            .aws-product-content h4 {\n                margin: 0 0 10px 0;\n                font-size: 16px;\n                line-height: 1.3;\n            }\n            \n            .aws-product-content h4 a {\n                color: #333;\n                text-decoration: none;\n                transition: color 0.2s ease;\n            }\n            \n            .aws-product-content h4 a:hover {\n                color: #0073aa;\n            }\n            \n            .aws-product-prices {\n                display: flex;\n                align-items: center;\n                gap: 8px;\n                font-weight: bold;\n            }\n            \n            .aws-original-price {\n                text-decoration: line-through;\n                color: #999;\n                font-size: 14px;\n            }\n            \n            .aws-discounted-price {\n                color: #ff4444;\n                font-size: 16px;\n            }\n            \n            .aws-current-price {\n                color: #333;\n                font-size: 16px;\n            }\n            \n            \/* Tablet styles - 2 columns *\/\n            @media (max-width: 768px) {\n                .aws-product-grid {\n                    grid-template-columns: repeat(2, 1fr);\n                    gap: 15px;\n                }\n                \n                .aws-product-image {\n                    height: 180px;\n                }\n            }\n            \n            \/* Mobile styles - 1 column *\/\n            @media (max-width: 480px) {\n                .aws-product-grid {\n                    grid-template-columns: 1fr;\n                    gap: 15px;\n                }\n                \n                .aws-product-image {\n                    height: 220px;\n                }\n                \n                .aws-product-content {\n                    padding: 12px;\n                }\n            }\n        <\/style><\/p>\n<p>Netflix pr\u00e9voit de lancer une importante mise \u00e0 jour de son application mobile en fin avril, introduisant une interface redessin\u00e9e pour faciliter la d\u00e9couverte de contenu pour les abonn\u00e9s. La chef produit Eunice Kim a d\u00e9clar\u00e9 que l&rsquo;entreprise travaille sur cette modification significative depuis quelque temps d\u00e9j\u00e0, dans le but d&rsquo;obtenir un design plus moderne qui optimise l&rsquo;exp\u00e9rience de visionnage mobile. Cette mise \u00e0 jour comprend une interface en mode d\u00e9filement ax\u00e9e sur la d\u00e9couverte, similaire \u00e0 TikTok, qui permet aux utilisateurs de parcourir rapidement des extraits, bandes-annonces et aper\u00e7us pour trouver du contenu adapt\u00e9 \u00e0 leurs pr\u00e9f\u00e9rences, et d&rsquo;acc\u00e9der directement au film ou \u00e0 la s\u00e9rie compl\u00e8te en un seul tapotement. Reed Hastings, cofondateur et actuel pr\u00e9sident de Netflix, a communiqu\u00e9 cette mise \u00e0 jour aux parties prenantes. Netflix a expliqu\u00e9 les raisons de ce redessin dans une communication r\u00e9cente aux actionnaires concernant le premier trimestre de 2026. L&rsquo;entreprise a soulign\u00e9 que la distinction entre la consommation de divertissement sur TV et mobile devient de plus en plus floue. Par exemple, les podcasts vid\u00e9o voient une consommation beaucoup plus \u00e9lev\u00e9e sur mobile pendant la journ\u00e9e, ce qui indique un changement dans le comportement des utilisateurs.<\/p>\n<h2>Netflix Modernise l&rsquo;Application Mobile Avec un Format Vid\u00e9o Vertical Pour une D\u00e9couverte de Contenu sans Accroc (Mise \u00e0 Jour de Janvier)<\/h2>\n<p>Le Co-Directeur G\u00e9n\u00e9ral Greg Peters a anticip\u00e9 la modernisation de l&rsquo;interface mobile en janvier, mettant en avant la n\u00e9cessit\u00e9 d&rsquo;assurer une croissance \u00e0 long terme de la plateforme. Cette nouvelle conception suit une mise \u00e0 jour introduite en 2025 pour l&rsquo;application Smart TV. Netflix a commenc\u00e9 \u00e0 tester le format vid\u00e9o vertical d\u00e8s le d\u00e9but de l&rsquo;ann\u00e9e 2025, affichant de petits extraits et bandes-annonces sur l&rsquo;\u00e9cran initial. En adoptant un format vertical pour mobile, la plateforme de streaming vise \u00e0 capturer des habitudes de consommation plus dynamiques et \u00e0 r\u00e9duire le temps que les utilisateurs passent \u00e0 Decision sur ce qu&rsquo;ils vont regarder.<\/p>\n<h2>Au cas o\u00f9 vous l&rsquo;auriez manqu\u00e9<\/h2>\n<p>Dans un tourbillon d&rsquo;actualit\u00e9s, le dernier article de Jonathan Dubinski, \u00ab\u00a0Le dollar chute \u00e0 R$ 4,99 alors que les n\u00e9gociations entre les \u00c9tats-Unis et l&rsquo;Iran font l&rsquo;objet de toutes les attentes\u00a0\u00bb (<a href=\"https:\/\/playersforlife.com\/fr\/2026\/04\/15\/le-dollar-chute-a-r-4-99-face-aux-espoirs-de-negociations-entre-les-etats-unis-et-l-iran\/\" target=\"_blank\" rel=\"noopener noreferrer\">Le dollar chute \u00e0 R 4,99 face aux espoirs de n\u00e9gociations entre les \u00c9tats-Unis et l&rsquo;Iran<\/a>), nous entra\u00eene dans une fluctuations r\u00e9centes du real br\u00e9silien, avec le dollar atteignant son plus bas niveau depuis 2024, tous les regards tourn\u00e9s vers les n\u00e9gociations entre les \u00c9tats-Unis et l&rsquo;Iran, et les tensions g\u00e9opolitiques influen\u00e7ant la bourse de Brazil et les approvisionnements en carburant. Dans un autre registre, les fans de films monstres sont impatient apr\u00e8s le d\u00e9voilement par Carlos Mendoza de \u00ab\u00a0Godzilla Minus Zero annonc\u00e9 avec une premi\u00e8re bande-annonce\u00a0\u00bb (<a href=\"https:\/\/playersforlife.com\/fr\/2026\/04\/16\/godzilla-moins-zero-annonce-avec-la-premiere-bande-annonce\/\" target=\"_blank\" rel=\"noopener noreferrer\">Godzilla Moins Z\u00e9ro annonc\u00e9 avec la premi\u00e8re bande-annonce<\/a>). Ce tant attendu suite se d\u00e9roule deux ans apr\u00e8s les \u00e9v\u00e9nements de Godzilla Minus One et promet une plong\u00e9e profonde dans le traumatisme de la famille Shikishima, ainsi qu&rsquo;une bande-annonce \u00e0 couper le souffle en IMAX de Godzilla \u00e9mergeant de l&rsquo;eau pour marcher vers New York. Notez d\u00e8s maintenant les dates du 3 novembre (Japon) et du 6 novembre (Am\u00e9rique du Nord)! Mais accrochez-vous bien, car le dernier article de Bruno Pferd, \u00ab\u00a0Incroyable mais vrai : le secr\u00e9taire de Trump cite un passage biblique fictif issu de &lsquo;Pulp Fiction'\u00a0\u00bb (<a href=\"https:\/\/playersforlife.com\/fr\/2026\/04\/16\/incroyable-mais-vrai-le-secretaire-de-trump-cite-un-passage-biblique-fictif-issu-de-pulp-fiction\/\" target=\"_blank\" rel=\"noopener noreferrer\">Incroyable mais vrai : le secr\u00e9taire de Trump cite un passage biblique fictif issu de Pulp Fiction<\/a>), r\u00e9v\u00e8le une histoire \u00e9tonnante impliquant le secr\u00e9taire am\u00e9ricain \u00e0 la D\u00e9fense Pete Hegseth, qui cite par erreur un passage biblique fictif issu du classique de Quentin Tarantino lors de son sermon au Pentagone.<\/p>\n<p><img decoding=\"async\" style=\"width: 100%\" src=\"https:\/\/helios-i.mashable.com\/imagery\/articles\/04v1A3orhChoD2IGNciWPIB\/images-1.fill.size_2000x1125.v1746637611.jpg\" alt=\"\" title=\"\"><br \/>\n<div class=\"external-references\"><h2>Ils en parlent aussi dans la presse \u00e9trang\u00e8re<\/h2><p class=\"external-references__disclaimer\">Si vous comprenez l&#039;anglais, voici des liens vers des sources externes<\/p><ul class=\"external-references__list\"><li class=\"external-references__item\" data-index=\"1\"><span class=\"external-references__title\">Netflix introduces TikTok-style vertical video feed in major mobile app redesign<\/span><a href=\"https:\/\/eastleighvoice.co.ke\/technology\/333572\/netflix-introduces-tiktok-style-vertical-video-feed-in-major-mobile-app-redesign\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"external-references__link\"><span class=\"external-references__title\">Netflix introduces TikTok-style vertical video feed in major mobile app redesign<\/span><span class=\"external-references__domain\">eastleighvoice.co.ke<\/span><\/a><\/li><li class=\"external-references__item\" data-index=\"2\"><span class=\"external-references__title\">Netflix Is Introducing Vertical Video to Its Mobile App This Month<\/span><a href=\"https:\/\/tech.yahoo.com\/streaming\/articles\/netflix-introducing-vertical-video-mobile-204800247.html\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"external-references__link\"><span class=\"external-references__title\">Netflix Is Introducing Vertical Video to Its Mobile App This Month<\/span><span class=\"external-references__domain\">tech.yahoo.com<\/span><\/a><\/li><li class=\"external-references__item\" data-index=\"3\"><span class=\"external-references__title\">Netflix is set to bring a vertical video feed similar to TikTok and Instagram reels to its mobile app. The company announced the implementation to take place at the end of April. Here is what we know so far about the change.<\/span><a href=\"https:\/\/www.indiatoday.in\/technology\/story\/netflix-mobile-app-revamp-vertical-video-feed-2897673-2026-04-17\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"external-references__link\"><span class=\"external-references__title\">Netflix is set to bring a vertical video feed similar to TikTok and Instagram reels to its mobile app. The company announced the implementation to take place at the end of April. Here is what we know so far about the change.<\/span><span class=\"external-references__domain\">indiatoday.in<\/span><\/a><\/li><li class=\"external-references__item\" data-index=\"4\"><span class=\"external-references__title\">Netflix says the new app is coming in April<\/span><a href=\"https:\/\/9to5mac.com\/2026\/04\/16\/netflix-launching-redesigned-iphone-app-with-vertical-video-feed\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"external-references__link\"><span class=\"external-references__title\">Netflix says the new app is coming in April<\/span><span class=\"external-references__domain\">9to5mac.com<\/span><\/a><\/li><\/ul><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Netflix redessine l&rsquo;interface de son application mobile d&rsquo;ici la fin avril, introduisant une ligne de vid\u00e9os verticales pour faciliter la d\u00e9couverte du contenu et la visionneuse instantan\u00e9e, refl\u00e9tant l&rsquo;augmentation de flou entre la consommation de divertissement t\u00e9l\u00e9visuel et mobile.<\/p>\n","protected":false},"author":9,"featured_media":141208,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_lmt_disableupdate":"","_lmt_disable":"","movie_schema":"","tvshow_schema":"","videogame_schema":"","meta_description":"Netflix copie TikTok pour vous faire regarder plus de films et s\u00e9ries","meta_keywords":"netflix, mise \u00e0 jour application mobile, interface redessin\u00e9e, d\u00e9couverte contenu, films s\u00e9ries, clips vid\u00e9o courts, transition imm\u00e9diate, divertissement croissance, comportement utilisateur, interface moderne, bandes-annonces clips, format vertical","meta_author":"Mael Blaese","meta_robots":"index, follow","meta_language":"en","twitter_card":"summary_large_image","twitter_title":"Netflix s'inspire de TikTok pour am\u00e9liorer votre exp\u00e9rience de visionnage","twitter_description":"\"D\u00e9couvrez comment Netflix s'inspire de TikTok pour vous aider \u00e0 trouver rapidement votre prochain film ou s\u00e9rie pr\u00e9f\u00e9r\u00e9e sur mobile !\"","twitter_site":"","twitter_site_id":"","twitter_creator":"","twitter_creator_id":"","twitter_image":"https:\/\/assetsio.gnwcdn.com\/Netflix-Logo_NAMyQko.jpg","twitter_image_alt":"","twitter_app_name_iphone":"","twitter_app_id_iphone":"","twitter_app_url_iphone":"","twitter_app_name_ipad":"","twitter_app_id_ipad":"","twitter_app_url_ipad":"","twitter_app_name_googleplay":"","twitter_app_id_googleplay":"","twitter_app_url_googleplay":"","twitter_player":"","twitter_player_width":0,"twitter_player_height":0,"twitter_player_stream":"","og_title":"Netflix s'inspire de TikTok pour am\u00e9liorer votre exp\u00e9rience de 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