{"id":125977,"date":"2026-03-12T00:30:14","date_gmt":"2026-03-12T00:30:14","guid":{"rendered":"https:\/\/playersforlife.com\/2026\/03\/12\/microsoft-met-silencieusement-fin-a-la-campagne-this-is-an-xbox\/"},"modified":"2026-03-12T00:47:18","modified_gmt":"2026-03-12T00:47:18","slug":"microsoft-met-silencieusement-fin-a-la-campagne-this-is-an-xbox","status":"publish","type":"post","link":"https:\/\/playersforlife.com\/fr\/2026\/03\/12\/microsoft-met-silencieusement-fin-a-la-campagne-this-is-an-xbox\/","title":{"rendered":"Microsoft met silencieusement fin \u00e0 la campagne This is an Xbox"},"content":{"rendered":"<p><div class=\"key-takeaways\"><h3>En quelques mots<\/h3><p>Cr\u00e9\u00e9 avec l&#039;IA - on travaille encore dessus ! D\u00e9sol\u00e9 si \u00e7a ne correspond pas tout \u00e0 fait \u00e0 vos attentes.<\/p><ul><li style=\"margin-bottom: 8px;\">Microsoft a mis fin \u00e0 sa campagne This is Xbox, qui visait \u00e0 repositionner Xbox en tant qu&#039;\u00e9cosyst\u00e8me allant au-del\u00e0 de la simple console.<\/li><li style=\"margin-bottom: 8px;\">La soci\u00e9t\u00e9 se concentre sur le projet Helix, la console de nouvelle g\u00e9n\u00e9ration, et met l&#039;accent sur ses capacit\u00e9s mat\u00e9rielles plut\u00f4t que sur la diffusion en continu dans le cloud.<\/li><li style=\"margin-bottom: 8px;\">Asha Sharma, la nouvelle directrice d&#039;Xbox, a d\u00e9clar\u00e9 que Le plan est le plan jusqu&#039;\u00e0 ce qu&#039;il ne l&#039;est plus, ce qui sugg\u00e8re un changement de cap en mati\u00e8re de strat\u00e9gie marketing ax\u00e9e sur Xbox sur PC.<\/li><li style=\"margin-bottom: 8px;\">Le changement soudain de la strat\u00e9gie marketing peut avoir \u00e9t\u00e9 influenc\u00e9 par une insatisfaction interne quant au message de la campagne This is Xbox, selon ce qu&#039;a rapport\u00e9 The Verge.<\/li><\/ul><\/div><br \/>\n<h3>Recommended products<\/h3><p class=\"aws-affiliate-disclaimer\">This page contains affiliate links. As an Amazon Associate, we earn a commission from purchases made through these links.<\/p><div class=\"aws-product-grid\"><div class=\"aws-product-card\"><div class=\"aws-product-image\"><a href=\"https:\/\/www.amazon.com\/Xbox-360-Slim-250GB-Console\/dp\/B005YR1VP2\/ref=sr_1_1?tag=playersforlif-20\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><img decoding=\"async\" src=\"https:\/\/m.media-amazon.com\/images\/I\/71lcXTTtvsL._SY500_.jpg\" alt=\"Xbox 360 Slim 250GB Console\" title=\"\"><\/a><\/div><div class=\"aws-product-content\"><h4><a href=\"https:\/\/www.amazon.com\/Xbox-360-Slim-250GB-Console\/dp\/B005YR1VP2\/ref=sr_1_1?tag=playersforlif-20\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Xbox 360 Slim 250GB Console<\/a><\/h4><div class=\"aws-product-prices\"><span class=\"aws-current-price\">$null<\/span><\/div><\/div><\/div><div class=\"aws-product-card\"><div class=\"aws-discount-badge\">-67%<\/div><div class=\"aws-product-image\"><a 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href=\"https:\/\/www.amazon.com\/Deal4GO-Bluetooth-Replacement-M1019684-001-X948682-001\/dp\/B086J1Z12V\/ref=sr_1_3?tag=playersforlif-20\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><img decoding=\"async\" src=\"https:\/\/m.media-amazon.com\/images\/I\/71lyyxpK09L._AC_SY450_.jpg\" alt=\"Deal4GO\" title=\"\"><\/a><\/div><div class=\"aws-product-content\"><h4><a href=\"https:\/\/www.amazon.com\/Deal4GO-Bluetooth-Replacement-M1019684-001-X948682-001\/dp\/B086J1Z12V\/ref=sr_1_3?tag=playersforlif-20\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">Deal4GO<\/a><\/h4><div class=\"aws-product-prices\"><span class=\"aws-current-price\">$17.99<\/span><\/div><\/div><\/div><div class=\"aws-product-card\"><div class=\"aws-product-image\"><a href=\"https:\/\/www.amazon.com\/KontrolFreek-Precision-Assist-Control-PlayStation-Controller\/dp\/B08TRMS8PS\/ref=sr_1_3?tag=playersforlif-20\" target=\"_blank\" rel=\"nofollow noopener noreferrer\"><img decoding=\"async\" src=\"https:\/\/m.media-amazon.com\/images\/I\/81vWntXa1tL._AC_SX425_.jpg\" alt=\"KontrolFreek Precision Rings | Aim Assist Motion Control for PlayStation 4 (PS4), PS5, Xbox One, XBX, Switch Pro &amp; Scuf Controller (Black\/Purple\/Green)\" title=\"\"><\/a><\/div><div class=\"aws-product-content\"><h4><a href=\"https:\/\/www.amazon.com\/KontrolFreek-Precision-Assist-Control-PlayStation-Controller\/dp\/B08TRMS8PS\/ref=sr_1_3?tag=playersforlif-20\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">KontrolFreek Precision Rings | Aim Assist Motion Control for PlayStation 4 (PS4), PS5, Xbox One, XBX, Switch Pro &amp; Scuf Controller (Black\/Purple\/Green)<\/a><\/h4><div class=\"aws-product-prices\"><span class=\"aws-current-price\">$10.99<\/span><\/div><\/div><\/div><\/div>\n        <style>\n            .aws-affiliate-disclaimer {\n                font-size: 13px;\n                color: #666;\n                margin: 4px 0 16px 0;\n            }\n\n            .aws-product-grid {\n                display: grid;\n                grid-template-columns: repeat(3, 1fr);\n                gap: 20px;\n                margin: 20px 0;\n            }\n            \n            .aws-product-card {\n                border: 1px solid #e0e0e0;\n                border-radius: 8px;\n                overflow: hidden;\n                background: #fff;\n                box-shadow: 0 2px 4px rgba(0,0,0,0.1);\n                transition: transform 0.2s ease, box-shadow 0.2s ease;\n                position: relative;\n            }\n            \n            .aws-product-card:hover {\n                transform: translateY(-2px);\n                box-shadow: 0 4px 8px rgba(0,0,0,0.15);\n            }\n            \n            .aws-discount-badge {\n                position: absolute;\n                top: 10px;\n                right: 10px;\n                background: #ff4444;\n                color: white;\n                padding: 4px 8px;\n                border-radius: 4px;\n                font-size: 12px;\n                font-weight: bold;\n                z-index: 2;\n            }\n            \n            .aws-product-image {\n                width: 100%;\n                height: 200px;\n                overflow: hidden;\n                background: #f5f5f5;\n            }\n            \n            .aws-product-image img {\n                width: 100%;\n                height: 100%;\n                object-fit: contain;\n                transition: transform 0.2s ease;\n            }\n            \n            .aws-product-image:hover img {\n                transform: scale(1.05);\n            }\n            \n            .aws-product-image a {\n                display: block;\n                width: 100%;\n                height: 100%;\n            }\n            \n            .aws-product-content {\n                padding: 15px;\n            }\n            \n            .aws-product-content h4 {\n                margin: 0 0 10px 0;\n                font-size: 16px;\n                line-height: 1.3;\n            }\n            \n            .aws-product-content h4 a {\n                color: #333;\n                text-decoration: none;\n                transition: color 0.2s ease;\n            }\n            \n            .aws-product-content h4 a:hover {\n                color: #0073aa;\n            }\n            \n            .aws-product-prices {\n                display: flex;\n                align-items: center;\n                gap: 8px;\n                font-weight: bold;\n            }\n            \n            .aws-original-price {\n                text-decoration: line-through;\n                color: #999;\n                font-size: 14px;\n            }\n            \n            .aws-discounted-price {\n                color: #ff4444;\n                font-size: 16px;\n            }\n            \n            .aws-current-price {\n                color: #333;\n                font-size: 16px;\n            }\n            \n            \/* Tablet styles - 2 columns *\/\n            @media (max-width: 768px) {\n                .aws-product-grid {\n                    grid-template-columns: repeat(2, 1fr);\n                    gap: 15px;\n                }\n                \n                .aws-product-image {\n                    height: 180px;\n                }\n            }\n            \n            \/* Mobile styles - 1 column *\/\n            @media (max-width: 480px) {\n                .aws-product-grid {\n                    grid-template-columns: 1fr;\n                    gap: 15px;\n                }\n                \n                .aws-product-image {\n                    height: 220px;\n                }\n                \n                .aws-product-content {\n                    padding: 12px;\n                }\n            }\n        <\/style><\/p>\n<h2>Arr\u00eat de la campagne \u00ab C&rsquo;est Xbox \u00bb pr\u00e9pare le passage de Microsoft vers Project Helix et Xbox sur PC<\/h2>\n<p>Microsoft a discr\u00e8tement mis fin \u00e0 sa campagne de marketing \u00ab C&rsquo;est Xbox \u00bb, qui cherchait \u00e0 r\u00e9inventer Xbox comme un \u00e9cosyst\u00e8me allant au-del\u00e0 d&rsquo;une console traditionnelle. Cette initiative a \u00e9t\u00e9 subtilement retir\u00e9e suite \u00e0 une r\u00e9cente restructuration et \u00e0 la nomination d&rsquo;Asha Sharma en tant que nouvelle responsable d&rsquo;Xbox. La campagne \u00e9tait dirig\u00e9e par Sarah Bond. Le post original d&rsquo;annonce sur le site Xbox Wire des \u00c9tats-Unis m\u00e8ne maintenant \u00e0 une erreur 404. Cependant, la version br\u00e9silienne du site (Xbox Wire PTBR) pr\u00e9sente toujours la page originale, intitul\u00e9e \u00ab C&rsquo;est un Xbox \u00bb, ce qui sugg\u00e8re un manque de communication avec les \u00e9quipes internationales. The Verge rapporte que le message de la campagne \u00ab C&rsquo;est Xbox \u00bb &#8211; un \u00e9loignement de l&rsquo;accent mis sur le mat\u00e9riel de console, mettant en avant le jeu bas\u00e9 sur le cloud &#8211; a suscit\u00e9 une m\u00e9contentement interne et a contribu\u00e9 au d\u00e9part de Bond. Avec la fin de \u00ab C&rsquo;est Xbox \u00bb, Microsoft semble orienter son attention vers \u00ab Project Helix \u00bb, la prochaine g\u00e9n\u00e9ration de consoles confirm\u00e9e lors du GDC 2026. Cette nouvelle orientation n\u00e9cessite une approche marketing ax\u00e9e sur le mat\u00e9riel, mettant en avant les capacit\u00e9s de la console plut\u00f4t que la diffusion en continu cloud. La r\u00e9cente d\u00e9claration de Sharma sur la strat\u00e9gie de marque &#8211; \u00ab Le plan est le plan jusqu&rsquo;\u00e0 ce qu&rsquo;il ne soit plus \u00bb &#8211; explique le changement soudain de direction marketing, annon\u00e7ant un virage vers \u00ab Xbox sur PC \u00bb.<\/p>\n<h2>Au cas o\u00f9 vous l&rsquo;auriez manqu\u00e9<\/h2>\n<p>Cette semaine, dans le monde du jeu vid\u00e9o et au-del\u00e0, il y a eu de tout : des projets d&rsquo;\u00e9tudiants qui ont fait hausser les sourcils jusqu&rsquo;\u00e0 l&rsquo;int\u00e9r\u00eat grandissant des joueurs pour les prochaines licences. Ahmed Hassan a lanc\u00e9 les choses avec un article stimulant sur les \u00e9tudiants en ing\u00e9nierie informatique \u00e0 ITA qui ont pr\u00e9sent\u00e9 un jeu centr\u00e9 sur la fuite d&rsquo;une fille enlev\u00e9e par des kidnappeurs, suscitant des r\u00e9actions m\u00e9lang\u00e9es &#8211; vous pouvez d\u00e9couvrir &lsquo;ITA Students Create Game Where Girl Escapes Rapists Inspired by Epstein, Class Laughs Along&rsquo; ici <a href=\"https:\/\/playersforlife.com\/fr\/2026\/03\/11\/etudiants-de-l-ita-creent-un-jeu-ou-une-fille-s-evade-de-ses-ravisseurs-inspires-par-epstein-la-classe-rit-pendant-le-cours\/\" target=\"_blank\" rel=\"noopener noreferrer\">\u00c9tudiants de l&rsquo;ITA cr\u00e9ent un jeu o\u00f9 une fille s&rsquo;\u00e9vade de ses ravisseurs inspir\u00e9s par Epstein, la classe rit pendant le cours<\/a>. Pendant ce temps, Carlos Mendoza a rapport\u00e9 le succ\u00e8s \u00e9crasant de la d\u00e9mo de Capcom&rsquo;s Pragmata, avec plus de 2 millions de joueurs qui l&rsquo;ont essay\u00e9e sur divers plateformes depuis sa sortie plus t\u00f4t ce mois-ci. Promettant un m\u00e9lange unique d&rsquo;action \u00e0 la troisi\u00e8me personne et de m\u00e9canismes de piratage, Pragmata est s\u00fbr d&rsquo;exciter les gamers du monde entier &#8211; d\u00e9couvrez &lsquo;Pragmata Demo Captures 2 Million Players&rsquo; <a href=\"https:\/\/playersforlife.com\/fr\/2026\/03\/11\/pragmata-2-millions-de-joueurs-captives-par-la-demo\/\" target=\"_blank\" rel=\"noopener noreferrer\">Pragmata : 2 millions de joueurs captiv\u00e9s par la d\u00e9mo<\/a> pour en savoir plus sur cette nouvelle licence prometteuse pr\u00e9vue pour le 17 avril. Mais ce n&rsquo;est pas tout &#8211; Bruno Pferd nous a emmen\u00e9s dans une plong\u00e9e profonde dans les r\u00e9cents mouvements du real br\u00e9silien et des prix du p\u00e9trole dans son article &lsquo;Dollar Experiences Slight Increase, Closes at R$ 5.15&rsquo; (11 mars 2026), en explorant comment les tensions grandissantes au Moyen-Orient ont un impact sur le commerce mondial des mati\u00e8res premi\u00e8res et les pr\u00e9occupations inflationnistes. D\u00e9couvrez ce paysage volatile ici : (<a href=\"https:\/\/playersforlife.com\/fr\/2026\/03\/11\/dollar-legere-augmentation-cloture-a-r-5-15\/\" target=\"_blank\" rel=\"noopener noreferrer\">Dollar : l\u00e9g\u00e8re augmentation, cl\u00f4ture \u00e0 R 5.15<\/a>).\u00a0\u00bb<\/p>\n<p><img decoding=\"async\" style=\"width: 100%\" src=\"https:\/\/i.ytimg.com\/vi\/upv1L1fypRU\/maxresdefault.jpg\" alt=\"\" title=\"\"><br \/>\n<div class=\"external-references\"><h2>Ils en parlent aussi dans la presse \u00e9trang\u00e8re<\/h2><p class=\"external-references__disclaimer\">Si vous comprenez l&#039;anglais, voici des liens vers des sources externes<\/p><ul class=\"external-references__list\"><li class=\"external-references__item\" data-index=\"1\"><span class=\"external-references__title\">Microsoft apaga a campanha &#039;This is an Xbox&#039; de forma silenciosa<\/span><a href=\"https:\/\/www.eurogamer.pt\/microsoft-apaga-a-campanha-this-is-an-xbox-de-forma-silenciosa\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"external-references__link\"><span class=\"external-references__title\">Microsoft apaga a campanha &#039;This is an Xbox&#039; de forma silenciosa<\/span><span class=\"external-references__domain\">eurogamer.pt<\/span><\/a><\/li><li class=\"external-references__item\" data-index=\"2\"><span class=\"external-references__title\">Being sued right now, please help me find a lawyer<\/span><a href=\"https:\/\/www.resetera.com\/threads\/game-developer-microsoft-quietly-retires-this-is-an-xbox-marketing-campaign.1460356\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"external-references__link\"><span class=\"external-references__title\">Being sued right now, please help me find a lawyer<\/span><span class=\"external-references__domain\">resetera.com<\/span><\/a><\/li><li class=\"external-references__item\" data-index=\"3\"><span class=\"external-references__title\">Microsoft has retired its confused marketing campaign for the console.<\/span><a href=\"https:\/\/www.engadget.com\/gaming\/xbox\/i-guess-this-wasnt-an-xbox-after-all-230154314.html?src=rss\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"external-references__link\"><span class=\"external-references__title\">Microsoft has retired its confused marketing campaign for the console.<\/span><span class=\"external-references__domain\">engadget.com<\/span><\/a><\/li><li class=\"external-references__item\" data-index=\"4\"><span class=\"external-references__title\">Microsoft quietly retires &#039;This is an Xbox&#039; marketing campaign<\/span><a href=\"https:\/\/www.gamedeveloper.com\/marketing\/microsoft-quietly-retires-this-is-an-xbox-marketing-campaign\" target=\"_blank\" rel=\"noopener noreferrer nofollow\" class=\"external-references__link\"><span class=\"external-references__title\">Microsoft quietly retires &#039;This is an Xbox&#039; marketing campaign<\/span><span class=\"external-references__domain\">gamedeveloper.com<\/span><\/a><\/li><\/ul><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Dans une nouvelle \u00e9tape pour Xbox, le projet Helix est sur le point de donner la priorit\u00e9 au mat\u00e9riel plut\u00f4t qu&rsquo;\u00e0 une approche bas\u00e9e sur le nuage, marquant ainsi le d\u00e9but d&rsquo;une \u00e8re sous la direction d&rsquo;Asha Sharma apr\u00e8s l&rsquo;interruption de la campagne This is an Xbox.<\/p>\n","protected":false},"author":10,"featured_media":125970,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_lmt_disableupdate":"","_lmt_disable":"","movie_schema":"","tvshow_schema":"","videogame_schema":"","meta_description":"Microsoft arr\u00eate silencieusement la campagne \"This is an Xbox\" apr\u00e8s des critiques internes. D\u00e9couvrez la raison derri\u00e8re cette d\u00e9cision et les changements \u00e0 venir pour Xbox avec le projet Helix.","meta_keywords":"xbox, campagnes marketing, restructuration xbox, sql server, directx","meta_author":"Antoine Vincent","meta_robots":"index, follow","meta_language":"en","twitter_card":"summary_large_image","twitter_title":"Microsoft met fin \u00e0 sa c\u00e9l\u00e8bre campagne This is an Xbox","twitter_description":"Microsoft termine silencieusement sa c\u00e9l\u00e8bre campagne This is an Xbox apr\u00e8s des critiques internes sur son \u00e9volution vers une plateforme bas\u00e9e sur le cloud plut\u00f4t qu'une console traditionnelle. La nouvelle directrice d'Xbox, Asha Sharma, prend maintenant la rel\u00e8ve avec une strat\u00e9gie ax\u00e9e sur les produits mat\u00e9riels plut\u00f4t que sur l'\u00e9cosyst\u00e8me, marquant ainsi un tournant dans l'histoire de la marque Xbox. D\u00e9couvrez les d\u00e9tails de ce virage strat\u00e9gique et les r\u00e9actions des fans dans cet article exclusif !","twitter_site":"","twitter_site_id":"","twitter_creator":"","twitter_creator_id":"","twitter_image":"https:\/\/assetsio.gnwcdn.com\/This_is_an_Xbox.webp","twitter_image_alt":"","twitter_app_name_iphone":"","twitter_app_id_iphone":"","twitter_app_url_iphone":"","twitter_app_name_ipad":"","twitter_app_id_ipad":"","twitter_app_url_ipad":"","twitter_app_name_googleplay":"","twitter_app_id_googleplay":"","twitter_app_url_googleplay":"","twitter_player":"","twitter_player_width":0,"twitter_player_height":0,"twitter_player_stream":"","og_title":"Microsoft met fin \u00e0 sa c\u00e9l\u00e8bre campagne This is an Xbox","og_type":"article","og_url":"https:\/\/playersforlife.com\/fr\/2026\/03\/12\/microsoft-met-silencieusement-fin-a-la-campagne-this-is-an-xbox\/","og_image":"https:\/\/assetsio.gnwcdn.com\/This_is_an_Xbox.webp","og_image_secure_url":"https:\/\/assetsio.gnwcdn.com\/This_is_an_Xbox.webp","og_image_type":"image\/webp","og_image_width":0,"og_image_height":0,"og_image_alt":"","og_description":"Microsoft termine silencieusement sa c\u00e9l\u00e8bre campagne This is an Xbox apr\u00e8s des critiques internes sur son \u00e9volution vers une plateforme bas\u00e9e sur le cloud plut\u00f4t qu'une console traditionnelle. La nouvelle directrice d'Xbox, Asha Sharma, prend maintenant la rel\u00e8ve avec une strat\u00e9gie ax\u00e9e sur les produits mat\u00e9riels plut\u00f4t que sur l'\u00e9cosyst\u00e8me, marquant ainsi un tournant dans l'histoire de la marque Xbox. D\u00e9couvrez les d\u00e9tails de ce virage strat\u00e9gique et les r\u00e9actions des fans dans cet article exclusif !","og_site_name":"PlayersForLife.com","og_locale":"en_US","og_article_published_time":"2026-03-12T00:30:14","og_article_modified_time":"2026-03-12T00:30:14","og_article_author":"Antoine 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