Sega fait un bond dans une nouvelle \u00e8re. Ils changent leur fa\u00e7on de penser et de planifier la sortie des jeux. Il s’agit de trouver le juste \u00e9quilibre entre id\u00e9es fra\u00eeches et respect de leur pass\u00e9 tout en \u00e9tant assez courageux pour sortir des jeux vraiment amusants. Shuji Utsumi, pr\u00e9sident de Sega, a d\u00e9clar\u00e9 que son plus grand succ\u00e8s serait de redonner vie \u00e0 Sega, un projet sur lequel il travaille depuis des ann\u00e9es. R\u00e9cemment, il a d\u00e9clar\u00e9 \u00e0 TheGameBusiness que pendant longtemps, les grands succ\u00e8s de Sega provenaient principalement de studios europ\u00e9ens. Mais maintenant, ils ont enfin connu un succ\u00e8s mondial avec des jeux fabriqu\u00e9s au Japon. Lorsque.<\/p>\n
\u00ab\u00a0It’s something I always talk about with the studios and our team,\u00a0\u00bb he said. \u00ab\u00a0Even though we love all our products, we also need to innovate to bring in new fans.\u00a0\u00bb He added, \u00ab\u00a0Luckily, everything from the year 2000 seems cool again, which is great for us. But we still need new stuff in our games.\u00a0\u00bb He mentioned that creators understand that this mix of nostalgia \u2013 the old and the new \u2013 is equally important. With game-making costs going up, being too bold can be super risky. It’s all about finding that balance. On another note, Sega is working on location-based entertainment (LBE) experiences with Sonic the Hedgehog in the U.S. for the first time ever. They’re also planning these new Sonic spots for Europe, Japan, and South America.<\/p>\n","protected":false},"excerpt":{"rendered":"
Sega renforce strat\u00e9giquement sa pr\u00e9sence mondiale en proc\u00e9dant \u00e0 des sorties simultan\u00e9es sur le plan mondial, en lan\u00e7ant sur PC et en menant des campagnes de promotion mondiales, tout en \u00e9quilibrant les risques innovants avec les appels nostalgiques afin de maintenir et d’\u00e9largir sa base de fans.<\/p>\n","protected":false},"author":10,"featured_media":6313,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_lmt_disableupdate":"","_lmt_disable":"","movie_schema":"","tvshow_schema":"","videogame_schema":"","meta_description":"\"Sega change de cap : globalisation pour rena\u00eetre","meta_keywords":"jeux vid\u00e9o; d\u00e9veloppement de jeux; Sega; strat\u00e9gie de jeux; march\u00e9 mondial","meta_author":"Antoine Vincent","meta_robots":"index, follow","meta_language":"en","twitter_card":"summary_large_image","twitter_title":"\"Sega: de Japon \u00e0 mondial pour rebondir","twitter_description":"\"D\u00e9couvrez comment Sega change sa strat\u00e9gie de d\u00e9veloppement pour atteindre un public mondial. 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