{"id":105909,"date":"2026-01-27T02:00:16","date_gmt":"2026-01-27T02:00:16","guid":{"rendered":"https:\/\/playersforlife.com\/2026\/01\/27\/volkswagen-annonce-son-parrainage-pour-le-spectacle-musical-wicked-a-rio-de-janeiro\/"},"modified":"2026-01-27T02:09:42","modified_gmt":"2026-01-27T02:09:42","slug":"volkswagen-annonce-son-parrainage-pour-le-spectacle-musical-wicked-a-rio-de-janeiro","status":"publish","type":"post","link":"https:\/\/playersforlife.com\/fr\/2026\/01\/27\/volkswagen-annonce-son-parrainage-pour-le-spectacle-musical-wicked-a-rio-de-janeiro\/","title":{"rendered":"Volkswagen annonce son parrainage pour le spectacle musical Wicked \u00e0 Rio de Janeiro"},"content":{"rendered":"<p><div class=\"key-takeaways\"><h3>En quelques mots<\/h3><p>Cr\u00e9\u00e9 avec l&#039;IA - on travaille encore dessus ! D\u00e9sol\u00e9 si \u00e7a ne correspond pas tout \u00e0 fait \u00e0 vos attentes.<\/p><ul><li style=\"margin-bottom: 8px;\">Volkswagen a annonc\u00e9 son parrainage de la com\u00e9die musicale Wicked, qui doit faire ses d\u00e9buts \u00e0 Rio de Janeiro en 2026, t\u00e9moignant de l&#039;engagement de la soci\u00e9t\u00e9 \u00e0 soutenir la culture nationale et les initiatives ESG (environnementales, sociales et de gouvernance).<\/li><li style=\"margin-bottom: 8px;\">Le spectacle raconte l&#039;histoire de l&#039;amiti\u00e9 entre Elphaba et Glinda avant l&#039;arriv\u00e9e de Dorothy \u00e0 Oz, avec Myra Ruiz et Fabi Bang dans les r\u00f4les principaux. Les billets sont disponibles sur Sympla.com.br et au guichet officiel du City of Arts Bibi Ferreira.<\/li><li style=\"margin-bottom: 8px;\">La loi Rouanet permet aux entreprises et aux particuliers de soutenir des projets culturels sans verser directement d&#039;argent au gouvernement, et Volkswagen Br\u00e9sil utilise cette loi pour appuyer la cr\u00e9ation de Wicked.<\/li><li style=\"margin-bottom: 8px;\">L&#039;Institut Artium et l&#039;Atelier de Cultura sont connus pour apporter des productions de divertissement en direct de haute qualit\u00e9 aux spectateurs br\u00e9siliens, notamment Wicked, et s&#039;engagent \u00e0 rendre le th\u00e9\u00e2tre accessible \u00e0 un public plus large en fournissant gratuitement des billets \u00e0 des entit\u00e9s sociales et \u00e9coles, ainsi qu&#039;en offrant des options de billets abordables.<\/li><\/ul><\/div><br \/>\n<h3>Recommended products<\/h3><p class=\"aws-affiliate-disclaimer\">This page contains affiliate links. 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decoding=\"async\" src=\"https:\/\/m.media-amazon.com\/images\/I\/51YI99oC5XL._AC_SX679_.jpg\" alt=\"thoqii Home Decor Wooden Box Sign Funny Home Decoration for Living Room Bedroom Housewarming Gifts New Home House Decor, This House Runs on Sarcasm\" title=\"\"><\/a><\/div><div class=\"aws-product-content\"><h4><a href=\"https:\/\/www.amazon.com\/Wooden-Decoration-Bedroom-Housewarming-Sarcasm\/dp\/B0CXP6XD8Z\/ref=sr_1_3?tag=playersforlif-20\" target=\"_blank\" rel=\"nofollow noopener noreferrer\">thoqii Home Decor Wooden Box Sign Funny Home Decoration for Living Room Bedroom Housewarming Gifts New Home House Decor, This House Runs on Sarcasm<\/a><\/h4><div class=\"aws-product-prices\"><span class=\"aws-current-price\">$7.99<\/span><\/div><\/div><\/div><\/div>\n        <style>\n            .aws-affiliate-disclaimer {\n                font-size: 13px;\n                color: #666;\n                margin: 4px 0 16px 0;\n            }\n\n            .aws-product-grid {\n                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16px;\n                line-height: 1.3;\n            }\n            \n            .aws-product-content h4 a {\n                color: #333;\n                text-decoration: none;\n                transition: color 0.2s ease;\n            }\n            \n            .aws-product-content h4 a:hover {\n                color: #0073aa;\n            }\n            \n            .aws-product-prices {\n                display: flex;\n                align-items: center;\n                gap: 8px;\n                font-weight: bold;\n            }\n            \n            .aws-original-price {\n                text-decoration: line-through;\n                color: #999;\n                font-size: 14px;\n            }\n            \n            .aws-discounted-price {\n                color: #ff4444;\n                font-size: 16px;\n            }\n            \n            .aws-current-price {\n                color: #333;\n                font-size: 16px;\n            }\n            \n            \/* Tablet styles - 2 columns *\/\n            @media (max-width: 768px) {\n                .aws-product-grid {\n                    grid-template-columns: repeat(2, 1fr);\n                    gap: 15px;\n                }\n                \n                .aws-product-image {\n                    height: 180px;\n                }\n            }\n            \n            \/* Mobile styles - 1 column *\/\n            @media (max-width: 480px) {\n                .aws-product-grid {\n                    grid-template-columns: 1fr;\n                    gap: 15px;\n                }\n                \n                .aws-product-image {\n                    height: 220px;\n                }\n                \n                .aws-product-content {\n                    padding: 12px;\n                }\n            }\n        <\/style><\/p>\n<p>Volkswagen annonce son parrainage du spectacle musical Wicked qui aura lieu pour la premi\u00e8re fois \u00e0 Rio de Janeiro le 15 juillet 2026 au Th\u00e9\u00e2tre des Arts Bibi Ferreira, apr\u00e8s un succ\u00e8s \u00e0 S\u00e3o Paulo. Volkswagen Br\u00e9sil soutient la production de Wicked \u2013 The Untold Story of the Witches of Oz gr\u00e2ce \u00e0 la loi Rouanet, montrant ainsi son engagement envers la culture nationale et les initiatives Environnementales, Sociales et de Gouvernance (ESG). Plus d&rsquo;un million de Br\u00e9siliens ont d\u00e9j\u00e0 vu le spectacle qui arrive enfin \u00e0 Rio apr\u00e8s des ann\u00e9es de demandes des fans. Claudio Rawicz, Directeur de la Communication de Volkswagen, a d\u00e9clar\u00e9 que l&rsquo;entreprise \u00e9tait ravie d&rsquo;amener Wicked \u00e0 Rio car cela s&rsquo;aligne avec leur strat\u00e9gie pour se connecter aux gens \u00e0 travers l&rsquo;art et la culture. Carlos Cavalcanti, Pr\u00e9sident de l&rsquo;Institut Culturel Artium, d\u00e9crit la production comme un cadeau pour les fans. Starring Myra Ruiz et Fabi Bang, Wicked raconte l&rsquo;histoire de l&rsquo;amiti\u00e9 entre Elphaba et Glinda avant l&rsquo;arriv\u00e9e de Dorothy \u00e0 Oz. La production est co-produite par Atelier de Cultura et r\u00e9alis\u00e9e par l&rsquo;Institut Culturel Artium, le Minist\u00e8re de la Culture et le Gouvernement F\u00e9d\u00e9ral. Les sponsors incluent Bradesco Seguros, Volkswagen Br\u00e9sil, Prio, Alelo, Eurofarma et Unisys.<\/p>\n<p>Billets pour la saison de Rio de Janeiro de Wicked, allant de R$50,00 \u00e0 R$400,00, sont disponibles sur Sympla (Sympla.com.br) et au guichet officiel du Th\u00e9\u00e2tre des Arts Bibi Ferreira, situ\u00e9 \u00e0 l&rsquo;avenue das Am\u00e9ricas 5.300, Barra da Tijuca. Les billets peuvent \u00eatre achet\u00e9s en ligne ou \u00e0 la billetterie sans frais suppl\u00e9mentaires. La billetterie est ouverte de mardi \u00e0 dimanche de 13h \u00e0 19h, et jusqu&rsquo;\u00e0 30 minutes apr\u00e8s le d\u00e9but du spectacle les jours de repr\u00e9sentation. L&rsquo;Institut Culturel Artium et l&rsquo;Atelier de Cultura offrent \u00e9galement des billets gratuits aux entit\u00e9s sociales et aux r\u00e9seaux d&rsquo;\u00e9coles publiques, ainsi que des billets \u00e0 moiti\u00e9 prix (R$25,00) via le Pass Culturel. Des informations suppl\u00e9mentaires sont disponibles sur Wickedbrasil.com ou sur Instagram au sein de Instagram.com\/wickedbrasil. Le compte officiel TikTok, wickedbrasiloficial, fournit des informations sur les services de Wicked &#8211; The Musical et \u00e9nonce l&rsquo;horaire des repr\u00e9sentations \u00e0 Cidade das Artes, Barra da Tijuca : mercredi et jeudi \u00e0 20h, vendredi \u00e0 20h, samedi \u00e0 15h et 19h30, et dimanche \u00e0 14h. Tous les \u00e2ges sont bienvenus au spectacle du dimanche \u00e0 18h30 ; toutefois, les enfants de moins de 12 ans doivent \u00eatre accompagn\u00e9s par un parent ou un tuteur. La dur\u00e9e du spectacle est d&rsquo;environ trois heures, dont une pause.<\/p>\n<p>La loi Rouanet, nomm\u00e9e d&rsquo;apr\u00e8s Sergio Paulo Rouanet, permet aux entreprises et individus de contribuer \u00e0 des projets culturels sans faire directement don au gouvernement. Sergio Paulo Rouanet a cr\u00e9\u00e9 cette loi en 1991. Volkswagen Brazil, qui c\u00e9l\u00e8bre actuellement son 72\u00e8me anniversaire, est le principal constructeur automobile du pays, ayant produit plus de 26 millions de v\u00e9hicules et export\u00e9 plus de 4 millions. Avec ses quatre usines, Volkswagen Brazil produit des v\u00e9hicules tels que la nouvelle Nivus et la Saveiro. La soci\u00e9t\u00e9 investit 16 milliards de R$ au Br\u00e9sil d&rsquo;ici 2028 pour introduire de nouveaux mod\u00e8les tels que la nouvelle T-Cross et l&rsquo;Amarok, avec une emphasis sur la durabilit\u00e9, la connectivit\u00e9 et la technologie num\u00e9rique.<\/p>\n<h2>Volkswagen renforce l&rsquo;accessibilit\u00e9 au th\u00e9\u00e2tre br\u00e9silien gr\u00e2ce \u00e0 une collaboration avec le Institut Artium et l&rsquo;Atelier de Cultura<\/h2>\n<p>L&rsquo;Institut Artium et l&rsquo;Atelier de Cultura sont connus pour leurs productions de qualit\u00e9 internationale en direct au Br\u00e9sil. Depuis 2013, ils ont apport\u00e9 des productions telles que Wicked, L&rsquo;homme de la Mancha, Annie, Billy Elliot, School of Rock et Charlie et la chocolaterie au public br\u00e9silien. En 2022, ils ont produit Evita Open Air, qui comportait la plus grande structure de th\u00e9\u00e2tre musical en plein air jamais vue au Br\u00e9sil. Leurs co-productions r\u00e9centes comprennent des repr\u00e9sentations soldes-out de Wicked au Teatro Santander (2023) et au Teatro Renault (2025), ainsi que Rain, Blonde Illegally et Shakespeare in Love dans divers th\u00e9\u00e2tres. En fournissant gratuitement des billets \u00e0 des entit\u00e9s sociales et des \u00e9coles, et en offrant des options de billets abordables, l&rsquo;Institut Artium et l&rsquo;Atelier de Cultura s&rsquo;engagent \u00e0 rendre le th\u00e9\u00e2tre accessible \u00e0 un public plus large.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rejoignez-nous lors de la saison carioca de Wicked \u00e0 Rio de Janeiro le 15 juillet 2026, alors que Volkswagen parraine cette fascinante production musicale qui combine l&rsquo;amiti\u00e9, le courage et l&rsquo;innovation technologique, tout en promouvant l&rsquo;accessibilit\u00e9 culturelle pour tous.<\/p>\n","protected":false},"author":11,"featured_media":105902,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","_lmt_disableupdate":"","_lmt_disable":"","movie_schema":"","tvshow_schema":"","videogame_schema":"","meta_description":"Volkswagen Br\u00e9siltype:text\/summary sponsorise le musical \"Wicked\" \u00e0 Rio de Janeiro d\u00e8s le 15 juillet au City of Arts Bibi Ferreira. D\u00e9couvrez cette production innovante inspir\u00e9e du roman de Gregory Maguire et captivant plus d'1 million de spectateurs depuis sa cr\u00e9ation en 2016 \u00e0 S\u00e3o Paulo, avec des th\u00e8mes d'amiti\u00e9 et de courage explor\u00e9s par Elphaba (Myra Ruiz) et Glinda (Fabi Bang). R\u00e9servez d\u00e8s maintenant vos billets sur Sympla ou \u00e0 la billetterie officielle du City of Arts pour vivre une exp\u00e9rience unique !","meta_keywords":"Volkswagen Wicked Rio, sponsorship theater musical Brazil, ESG objectives Volkswagen, law Rouanet cultural incentives, spectacle musical Rio de Janeiro","meta_author":"Elodie Lambert","meta_robots":"index, follow","meta_language":"en","twitter_card":"summary_large_image","twitter_title":"Volkswagen parraine le spectacle musical Wicked \u00e0 Rio","twitter_description":"Volkswagen s'associe au spectacle musical \"Wicked\" \u00e0 Rio de Janeiro d\u00e8s le 15 juillet. D\u00e9couvrez les innovations technologiques qui feront sensation lors de cette production captivante. Ne manquez pas cette occasion unique de voir Myra Ruiz et Fabi Bang dans des r\u00f4les exceptionnels !","twitter_site":"","twitter_site_id":"","twitter_creator":"","twitter_creator_id":"","twitter_image":"https:\/\/cdn.platinumlist.net\/upload\/event\/wicked_the_musical_at_dubai_opera_2026_jan_28_2026_jan_30_dubai_opera_101803-full-en1758201823.jpg","twitter_image_alt":"","twitter_app_name_iphone":"","twitter_app_id_iphone":"","twitter_app_url_iphone":"","twitter_app_name_ipad":"","twitter_app_id_ipad":"","twitter_app_url_ipad":"","twitter_app_name_googleplay":"","twitter_app_id_googleplay":"","twitter_app_url_googleplay":"","twitter_player":"","twitter_player_width":0,"twitter_player_height":0,"twitter_player_stream":"","og_title":"Volkswagen parraine le spectacle musical Wicked \u00e0 Rio","og_type":"article","og_url":"https:\/\/playersforlife.com\/fr\/2026\/01\/27\/volkswagen-annonce-son-parrainage-pour-le-spectacle-musical-wicked-a-rio-de-janeiro\/","og_image":"https:\/\/cdn.platinumlist.net\/upload\/event\/wicked_the_musical_at_dubai_opera_2026_jan_28_2026_jan_30_dubai_opera_101803-full-en1758201823.jpg","og_image_secure_url":"https:\/\/cdn.platinumlist.net\/upload\/event\/wicked_the_musical_at_dubai_opera_2026_jan_28_2026_jan_30_dubai_opera_101803-full-en1758201823.jpg","og_image_type":"image\/jpeg","og_image_width":0,"og_image_height":0,"og_image_alt":"","og_description":"Volkswagen s'associe au spectacle musical \"Wicked\" \u00e0 Rio de Janeiro d\u00e8s le 15 juillet. D\u00e9couvrez les innovations technologiques qui feront sensation lors de cette production captivante. Ne manquez pas cette occasion unique de voir Myra Ruiz et Fabi Bang dans des r\u00f4les exceptionnels !","og_site_name":"PlayersForLife.com","og_locale":"en_US","og_article_published_time":"2026-01-27T02:00:16","og_article_modified_time":"2026-01-27T02:00:16","og_article_author":"Elodie 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